Rocking Out in the Rockies.

We showed off the Avalon at the Jazz Aspen Snowmass Labor Day Festival.

Thousands of visitors descended upon Colorado on Labor Day weekend for the Jazz Aspen Snowmass music festival. Acts like Sugarland, Mumford & Sons and Kid Rock performed before an idyllic Rocky Mountain backdrop.

We hit the road, too, with the 2013 Avalon. In between sets, the cowboy hat-clad crowd got a sneak peek at the completely redesigned car. Some even had a chance to sit behind the leather-wrapped steering wheel, touch the cabin’s premium materials, and experience what it would be like to own the all-new Avalon.

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