In March 2011, the American Academy of Pediatrics (AAP) released its updated recommendations on how best to protect child occupants from motor vehicle injury in the journal Pediatrics. To help traffic safety stakeholders and parents better understand the science behind the updates and their implications for action, Dr. Dennis Durbin, MD, MSCE, co-scientific director of the Center for Injury Research and Prevention (CIRP) at CHOP and lead author of the AAP’s new Policy Statement and Technical Report on Child Passenger Safety, participated in a comprehensive communications effort, collaborating with the AAP and Safe Kids USA. Efforts included media interviews placed in more than 500 news outlets, a parent-focused podcast, a presentation at the Lifesavers Conference, and a webinar for 500 CPS Technician Instructors.