Since we began in January 2011, we’ve acted as a catalyst for the advancement of transportation safety research in North America. With an initial funding of $50 million from Toyota, as well as engineering and scientific resources from within and outside of Toyota, our collaborative approach to safety seeks to benefit the entire automotive industry.
Our approach is unique: we seek out critical areas of study and gaps in existing safety knowledge, proactively identify research partners with relevant expertise, and share our talent, technology, and data to deliver results that can benefit all of society.Explore our Project Library
By focusing on three core pillars – Collaboration, Analysis and Outreach – we’re helping to lead the way to support the development, testing and implementation of safety innovations.
We’ve partnered with leading universities, hospitals, and other research institutions to support the development of new and advanced safety technologies designed to help reduce the number of traffic fatalities and injuries
We look at transportation as a system – which includes vehicles, people, and infrastructure – and examine the impact of each element on overall safety. By focusing on the individual elements in a crash and how they work together as a whole, we believe that advances can be made to help reduce the number of injuries and fatalities.
We publish our research so that it will be readily available to federal agencies, the whole auto industry, and academia.
In fact, our goal is to share as much research as possible to help ensure that everyone can benefit from what we learn.
With an additional $35 million commitment from Toyota, we’re extending our research efforts to address how new and developing technologies, including emerging automated and connected vehicle systems, will impact traffic safety.
Some of the questions we seek to answer include:
What are the safety research gaps that come with advanced technology?
What safety advances can newly developed smart infrastructures provide?
Are there better ways to educate drivers on new and developing vehicle features?
Can driving behavior be modified with new technology like wearables?
What additional skills will new technology require of drivers in 2025?
Who will be the “at-risk populations” in 2025?