In its third year, this special event is designed to explore the complexities, challenges and opportunities facing the automotive industry as we move toward the ultimate goal of sustainable mobility. The 2011 seminar will take an in-depth look into the future of transportation fuels, specifically the societal, economic and environmental impacts of our future fuel choices. From batteries to biofuels, automakers are transitioning to a complex new era that will span cultural, regional, regulatory and business boundaries. The focus of our industry is shifting to mobility systems tailored to specific regions or markets vs. individual models or technologies. This new approach will require a dramatic shift in thinking on the part of automakers, legislators and customers.