In July 2011, Toyota Motor Corporation (TMC) held a Safety Technology Media Tour for foreign and domestic media, at the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture.

The advanced safety technologies on display included a Pre-collision System (PCS) with collision avoidance assist, glare preventing adaptive driving beams (ADB), a pop-up hood and an emergency-response technology. These technologies aim at helping reduce traffic casualties by focusing on safety for pedestrians and elderly drivers.

The PCS with collision avoidance assist expands on the current PCS to help avoid rear-end collisions and accidents involving pedestrians. Millimeter-wave radar and stereo cameras are used to detect pedestrians and vehicles, and near-infrared beams are used to enhance nighttime visibility.

Lane Departure Prevention is an element of PCS with collision avoidance assist, designed to address lane deviation by integrating control of the brakes and the steering. By comprehensively monitoring elements outside the vehicle, such as roadside obstacles and approaching vehicles, the system is being developed to evaluate the risk of collision and, if needed, modify the direction of the vehicle toward a safe route, helping the driver avoid an accident.

Adaptive Driving Beams aim to help improve nighttime visibility and safety to pedestrians and other vehicles by partially shielding high-beam light to reduce impact on oncoming vehicles and vehicles in front.

Pop-up hood technology is designed to help reduce head injuries to pedestrians that may be struck by a vehicle. In the event of a collision, sensors within the bumper, designed to detect pedestrian impacts, will trigger the rear of the hood to automatically rise, increasing the space underneath the hood, helping to reduce severity of head injuries.