Various Initiatives for Promoting ITS Implementation

For ITS to succeed, the entire transportation system must function based on cooperation between vehicles and traffic infrastructure or public transportation networks. It is also extremely important that the system be built to satisfy the needs of all types of users and integrated into people′s daily lives. In addition to participating in projects inside Japan as well as overseas, Toyota is continuing to take action to promote the widespread implementation of ITS by working with governmental agencies, the private sector, academic institutions, and other relevant organizations.

ITS World Congress
The ITS World Congress is an international conference where ITS professionals from around the world, including researchers as well as corporate and governmental representatives, discuss the commercialization of ITS on a global scale and report on their activities. The World Congress is co-sponsored by ITS organizations from three regions - Europe, U.S./Canada, and the Asia Pacific. ITS Japan represents the Asia Pacific region. Since the first conference in Paris in 1994, the ITS World Congress has been held annually, with Europe, the U.S., and Asia Pacific taking turns to host the event.

New York 2008 (Theme: “ITS Connections:Saving TIme, Saving Lives”)
Toyota introduced Toyota's vision of mobility society in the future using video and actual i-REAL vehicle in the indoor booth. On a public road at the front of the exhibit hall, Toyota demonstrated Toyota's own application systems such as the Pedestrian Collision Advisor and Green Wave Advisor in addition to the Vehicle-Infrastructure Cooperative Systems that support safe driving promoted jointly by the govermment and automotive industries.

Beijing 2007 (Theme: “ITS for a Better Life”)
Toyota introduced how it is actively working on ITS in China, with a Telematics Services demonstration using a call center, and a traffic information delivery demonstration using Beijing’s Public roads, in addition to an indoor exhibit introducing the latest vehicle safety technologies.

London 2006 (Theme: “ITS: Delivering Transport Excellence”)
Toyota′s presentation consisted primarily of the LS460 equipped with the latest ITS functions and simulators that enable the user to experience Pre-crash Safety System functions. It also included audiovisual presentations of the latest ITS technologies as well as the future vision.

The main theme of the Toyota pavilion at the Expo 2005 Aichi, Japan was “The Dream, Joy and Inspiration of Mobility in the 21st Century.” Under this theme, the Toyota pavilion exhibited new concepts such as the IMTS and i-unit.

IMTS: Intelligent Multimode Transit System
IMTS combines the advantages of rail and bus transport to provide a new transport system for medium-level distances and loads. On main roads, the buses run in automated platoons on dedicated roads, while on ordinary roads, each bus is manually driven. This makes it possible to directly link central cities with outlying regions, without requiring the passengers to switch buses. At Expo 2005 Aichi, Japan, some 1.8 million visitors used IMTS as a means of transportation within the Expo site.

The “i-unit” is a form of personal mobility that seeks to attain a balance, at a high level, between the desire of individuals to have freedom of movement while enjoying driving, and harmony with society and living together in the earth’s natural environment. The i-unit utilizes a driver support system based on ITS technologies with the aim of achieving a world free of traffic accidents. When operated in a dedicated lane, the automated driving operation of the i-unit will offer efficient and safe mobility.

Working for Building Low Carbon Society in cooperation with Toyota City
In January 2009, Toyota City was selected as an “Eco-Model City,” obe of Japanese goverment projects, challenging the progressive approach toward low carbon society. As an “Eco-Model City,” Toyota City is making efforts to shift toward low carbon society focusing on three major fields, Transportation, Industry, and Forest, with concept of “Hybrid City.”

Above all, in the Transportaion field, Toyota City pursues how the automobile transportation should be to harmonize with the public transportation as a measure of “Building Advanced Transportation City” in conjunction with the innovative development in the industy.
Toyota, a company deeply rooted in the lacal community, cooperates with Toyota City to make efforts to shift toward low carbon society in the following two approaches; the operational demonstration and preceding introduction of new mobility, and corporate activities contributing to low carbon challenge, in order to contribute to the local society.