In late 2009, Toyota began delivery of 600 Prius Plug-in Hybrid vehicles, equipped with lithium-ion batteries, to participate in a global demonstration program. More than 150 vehicles are being placed with program partners in the U.S. to demonstrate plug-in hybrid technology, educate and inform the public, evaluate performance and better understand the technology's benefits to future customers.

On the consumer side, this program allows Toyota to gather in-use driving feedback and understand customer expectations for plug-in technology. On the technical side, the program aims to confirm, in a wide variety of real world applications, the overall performance of Toyota's first-generation lithium-ion battery technology, while spurring the development of public-access charging station infrastructure.

To date, vehicles have been placed with:

California Center for Sustainable Energy

Clean Communities of Central New York


Portland State University

San Diego Gas & Electric

Silicon Valley Leadership Group

Syracuse Center of Excellence

Syracuse University, Department of Energy and Computing Management

Toyota also has announced partnerships with Xcel Energy's SmartGridCity, Qualcomm, South Coast Air Quality Management District, and University of California, Berkeley. Additional partners will be announced soon, with regional programs slated for northern and southern California, Washington D.C., New York City, and Pittsburgh, Pennsylvania. Each placement scenario will have a variety of 'use cases' or driving conditions (ie: commute length, usage type, access to charging) to gain maximum input to vehicle performance and customer needs.

In early 2011, dashboard data from the U.S. demonstration program vehicle will be streamed to this website. This in-use, readily available data will help consumers understand how the plug-in hybrid vehicles are being used, how they're performing and if the vehicle might be right for them. As the vehicles gather miles, data such as fuel economy, miles driven, charge incidents and additional content will be viewable online. In addition, demonstration partners will be sharing data amongst themselves and comparing usage and performance of the vehicles.

This demonstration program is a necessary next-step in societal preparation in that it allows Toyota the unique opportunity to inform, educate and prepare customers for the electrification of the automobile in general, and the introduction of plug-in hybrid technology, in particular.

  1. Prius Plug-In Hybrid map.

  2. Prius Plug-In Hybrid.

  3. Prius Plug-In Hybrid charging station.

  4. Prius Plug-In Hybrid.

  5. Prius Plug-In Hybrid.

  6. Prius Plug-In Hybrid.

  7. Prius Plug-In Hybrid detail.

  8. Prius Plug-In Hybrid detail.

  9. Prius Plug-In Hybrid detail.

  10. Prius Plug-In Hybrid detail.

  11. Prius Plug-In Hybrid detail.

  12. Prius Plug-In Hybrid dashboard.

  13. Prius Plug-In Hybrid dashboard.

  14. Prius Plug-In Hybrid dashboard.