The second-generation Prius has been a hit with buyers and critics since it came to market in Fall 2003. One price of success: Prius' popularity led to extended delivery times. But with more Priuses than ever coming off the assembly line, buyers may be in for a pleasant surprise now.

Toyota has allotted over 100,000 Prius hybrids for the U.S. market, nearly double the number sold last year. Production has reached its planned peak level for 2005. Waiting time for delivery is down to one month in some areas, two to three months in others, and it is possible to find dealers who have Prius in stock now. There is a greater selection than ever in colors and option packages. So, if you have been concerned about availability, check with your Toyota dealer now.

What makes a Prius a Prius?
With all the news about other hybrids coming to market, this is a good time to revisit why Prius has been a big hybrid success story.

Prius has Hybrid Synergy Drive®, the most advanced hybrid powertrain of any car on the market, and can be bought for as little as $20,975 MSRP. It is already in its second generation of development, while the competition is still in its first.

With an EPA estimated 60/51 mpg city/highway rating [1], Prius can really help save at the pump with today's gas prices. It has the best mileage ratings of any midsize car in the U.S., a Super Ultra Low Emissions Vehicle (SULEV) rating, and Prius is classified as an Advanced Technology Partial Zero Emissions Vehicle. It is the cleanest 5-passenger gasoline-powered car on the road today.

In addition, Prius buyers in 2005 may be entitled to tax incentives, including an IRS tax deduction of up to $2,000 and tax benefits granted by some states.

Awards, customer satisfaction, and resale value
In the past 18 months, Prius has won numerous automotive awards and accolades including Motor Trend Car of the Year®, North American Car of the Year, European Car of the Year, and International Engine of the Year. A recent Consumer Reports satisfaction survey reveals that 94% of Prius owners say they would buy another one-the highest percentage for any model car, truck, or SUV.

Additionally, Prius and Hybrid Synergy Drive has received praise from many non-automotive publications such as Wired Magazine, Wall Street Journal, Business Week, Fortune, and many others. Check out the awards page to get the latest.

What about resale value? Kelley Blue Book online estimates that a private party can sell a 2003 Prius in good condition with 30,000 miles for $16,000. This is more than $1,200 higher than their estimate for the other hybrid sedan on the market of the same age and condition.

So, if you are thinking about buying the most advanced, award-winning hybrid car, with the best mileage ratings of any midsize sedan, and a potential $2,000 tax deduction for purchase of a new Prius, now is the time.

1. Actual mileage may vary.