Toyota was the first Japanese automaker to participate in the Specialty Equipment Market Association's (SEMA) Technology Transfer program.

For four decades SEMA, the Specialty Equipment Market Association, has been at the forefront of the automotive aftermarket - a unique industry dedicated to the enhanced performance, appearance and handling of all types of passenger cars, light trucks and recreational vehicles.

Now more than 5,700 companies strong, SEMA has evolved into an international trade association, which today serves and embraces a diverse constituency representing the full spectrum of the specialty automotive equipment industry.

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. Toyota was entered in the "Vehicle Manufacturer" category. "