In The News

February 8, 2012

The Latest

  • 115 winners of 2012 Top Safety Pick
    Stronger roofs lead to another record year for award

    Insurance Institute for Highway Safety December 15, 2011

    The list of winners of the Insurance Institute of Highway Safety's TOP SAFETY PICK award is longer than ever this year. Toyota/Lexus/Scion has 15 winners for 2012, more than any other auto manufacturer.

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  • 2012 Best Resale Value Awards: Best Brands

    KBB.com November 15, 2011

    This is the second time in three years that Toyota has taken home our Best Resale Value Award for Best Brand. The Best Brand and Best Luxury Brand trophies are the most coveted awards handed out at the Best Resale Value Awards presentation held annually on the eve of the Los Angeles Auto Show.

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  • Asian Models Top Consumer Reports 2011 Auto Survey

    CNBC, Behind the Wheel October 25, 2011

    Consumer Reports annual ranking on auto reliability is out, and there are two conclusions that stand out: The Asians are back on top and the Domestic automakers have stumbled. The Asian automakers maintained their pace while Toyota benefited from recommitting itself to higher quality standards after the recalls of 2009 and early 2010.

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  • SPCA truck ready to take donations

    North Virginia Daily October 17, 2011

    A truck won by the Winchester SPCA in June arrived at Kern Toyota this month and is ready to be filled with donations. The SPCA was one of the 100 nonprofit organizations around the country that won a Toyota vehicle this summer during the company's "100 Cars for Good" program.

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  • Toyota marks 15 years in Putnam County

    YourWVABC.com October 14, 2011

    Toyota Motor Manufacturing West Virginia celebrated 15 years of growth Friday with a ceremony capped by donations to two local volunteer fire departments.

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  • Disabled Sports to receive Toyota truck

    The Sacramento Bee October 14, 2011

    Disabled Sports USA Far West, the Citrus Heights organization started by World War II veterans in 1967 to help Vietnam veterans, today will accept a new Toyota Tundra pickup truck as part of Toyota's "100 Cars for Good" program.

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  • Buffalo residents: Toyota is 'pretty cool'

    The Charleston Gazette October 13, 2011

    Kim Henson, who works at the Buffalo Diner, said the nearby Toyota plant has done a lot more in its 15 years of operation than just provide jobs in the area. "They've helped businesses," she said. "We do a lot of catering for them, and so many of their employees come here on their lunch break."

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  • Toyota of Kingsport presents new van to Hope House

    TriCities.com October 12, 2011

    Tri-Cities area non-profit Hope House received a new Toyota Sienna van Wednesday afternoon as a part of Toyota's 100 Cars for Good campaign.

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  • DeLand Toyota to donate vehicle

    The Daytona Beach News-Journal October 7, 2011

    The organizers of a Volusia County program that trains and places service dogs with physically challenged children and adults was selected as one of the winners in the Toyota 100 Cars for Good program.

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  • Toyota Gets Its Stride Back

    The Wall Street Journal September 29, 2011

    Toyota Motor Corp. joined other Japanese auto makers on Wednesday in reporting its first increase in monthly domestic output since the March 11 earthquake and tsunami disrupted their global supply chains.

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  • Toyota celebrates 15 years in Gibson Co.

    Princeton Daily Clarion September 29, 2011

    The region's largest employer celebrates 15 years of doing business in Gibson County Friday. Toyota Motor Manufacturing Indiana marks its 15th anniversary with a community reception for invited guests, which will include commemorative donations to area nonprofit organizations and tours of the plant.

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  • Toyota engine plant in Huntsville adds four-cylinder to its lineup

    The Huntsville Times September 26, 2011

    The Toyota engine plant in Huntsville has added four-cylinder engines to its lineup, and it will mark the debut of this latest product at a ceremony Thursday morning.

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  • Toyota promotes artistic expression in teens

    Torque News September 22, 2011

    The Neutral Zone, a youth drop-in center outside Detroit in Ann Arbor, Mich., that promotes personal growth of teen-agers through artistic expression, held a grand opening of its newly redone visual arts space this week, showcasing teen art and celebrating the accomplishment with music, dance, interactive art displays and tours. The project was made possible by funding from Toyota and Calty Design Research of Ann Arbor, which works with Toyota to design the look of cars like the 2012 Toyota Venza.

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  • Toyota folks to spiff up Mitchell Lake Audubon Center

    MySanAntonio.com September 22, 2011

    About 120 volunteers from Toyota's San Antonio plant, along with employees from Toyota Logistics Services and Toyota Financial Services, will work from 8 a.m. to 11 a.m. Saturday at the Mitchell Lake Audubon Center, 10750 Pleasanton Road, in support of National Public Lands Day.

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  • Teen Drivers, Children and Seniors Benefit From Toyota Tests at Collaborative Safety Research Center

    CarReview.com September 21, 2011

    As part of a new era of openness mandated from CEO Akio Toyoda, Toyota opened their doors to the media at their Collaborative Safety Research Center (CSRC) at the York Township, Michigan Toyota Technical Center (TTC) for the first time in company history.

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  • Baptist gets role in Toyota research

    Winston-Salem Journal September 19, 2011

    Toyota Motor Corp. has tapped Wake Forest University for a second time on a high-profile health-care research project. The automaker's safety-research center has selected the university's medical school as one of six research institutions to play a role in developing, testing and implementing its vehicle safety innovations.

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  • Toyota Teams Up for Safety Studies

    The Wall Street Journal September 15, 2011

    Toyota Motor Corp. has started a series of basic research projects with U.S. universities to better understand key safety issues facing the auto industry, such as reducing driver distraction, cutting teen accidents and protecting pedestrians, children and the elderly in crashes.

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  • Toyota’s North American production back at 100%

    USA Today’s Drive On September 14, 2011

    Toyota's North American production is back at 100%, ahead of expectations. The return to normal levels was confirmed at a press event by Steve St. Angelo, motor engineering and manufacturing executive VP.

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  • Washtenaw County car crashes to be studied with new funding from Toyota

    AnnArbor.com September 14, 2011

    The Washtenaw Area Transportation Study, an agency that conducts transportation planning for governments throughout the county, has secured $260,000 in funding from Japanese automaker Toyota to analyze crash data throughout the county.

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  • All Camrys sold in U.S. to be made here, Toyota says

    Lexington Herald Leader September 6, 2011

    Toyota no longer plans to import any Camrys from Japan for sale in the United States, ending a diminishing practice that had dwindled to just a few thousand last year.

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  • 2012 Toyota Camry to be All-American Build

    Automotive.com September 6, 2011

    Toyota just announced plans to manufacture all Camrys here in the U.S., starting with the 2012 Toyota Camry which goes on sale later this month.

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  • Akio Toyoda: Auto’s next superstar CEO

    Fortune August 31, 2011

    Expect to see more of Akio Toyoda in coming months as Toyota launches a fleet of new models and bids to regain its title as the world's largest automaker. If he so chooses, he's ideally positioned to provide the industry with some needed leadership for the next ten years.

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  • Toyota charity program lifts visibility of nonprofits

    Press Telegram August 31, 2011

    Earlier this month, Toyota completed a charity program that allowed the public to select which nonprofit groups receive a free car or truck from the Japanese automaker. By using social media to run the program, as opposed to traditional methods of giving, Toyota enhanced the visibility of the charities - even those that were not chosen to receive a vehicle.

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  • Petey's Promise wins 'Car for Good'

    The Charlotte Observer August 26, 2011

    The Harrisburg-based nonprofit provides pet food and other supplies to financially challenged pet owners throughout Cabarrus and beyond. Petey's Promise recently won a 2011 Toyota Tundra as part of Toyota's 100 Cars for Good program, an initiative that awarded 100 cars to 100 U.S. nonprofits over the course of 100 days.

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  • Laura Recovery Center receives donated Prius

    The Ultimate Clear Lake August 25, 2011

    Toyota recently donated a Prius to the Laura Recovery Center as part of its "100 Cars for Good" program. The LRC, located in Friendswood, will use the car to travel to different schools and educate them about personal safety.

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  • Cape nonprofits news

    Cape Code Times August 24, 2011

    Hyannis Toyota presented a new 2011 Toyota Sienna on Tuesday to Housing for All as part of Toyota's 100 Cars for Good program. The Sienna van will be used to help the 45 residents of CHAMP Homes in Hyannis, getting them to medical and dental appointments and job training appointments, as well as for shopping, picking up local donations and food bank contributions and more.

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  • New Toyota quality officers have been invaluable, president says

    Lexington Herald-Leader August 23, 2011

    Akio Toyoda, who visited the Georgetown plant Tuesday for the launch of the 2012 Camry, told the Herald-Leader that former Georgetown president Steve St. Angelo, who became North America's chief quality officer, "is exceeding my expectations."

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  • New-generation Toyota Camry rolls off Georgetown plant's line

    Lexington Herald-Leader August 23, 2011

    In a first for the automaker, Toyota unveiled the latest generation of its best-selling Camry globally Tuesday in a webcast emanating from Hollywood, and from its manufacturing plant in Georgetown, where the vaunted vehicle is built.

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  • Viewfinder: Housing for All Wins Toyota Competition

    Barnstable-Hyannis Patch August 23, 2011

    Housing for All, which runs Champ Homes, was the only Toyota 100 Cars for Good winner in Massachusetts and one of three winners in New England. Earlier this summer about 3,000 voted for Champ Homes online championing their cause as the most worthy for a new van.

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  • Ford, Toyota to work together on hybrid trucks

    Associated Press August 22, 2011

    A chance meeting in an airport lobby between the top executives of Ford Motor Co. and Toyota Motor Corp. has evolved into a deal between the auto giants to jointly develop a gas-electric hybrid engine for pickup trucks and sport utility vehicles.

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  • Ford-Toyota Hybrid Deal Began With Chance Airport Encounter

    Forbes Blog August 22, 2011

    A chance airport meeting between the chief executives of Ford Motor and Toyota Motor led to Monday's blockbuster announcement that the two leading manufacturers of hybrid vehicles would begin collaborating on hybrid pickup trucks and SUVS and internet connections for vehicles.

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  • Toyota of Naperville Delivers Sienna to 100 Cars for Good Winner

    Digital Journal August 21, 2011

    Project Hopeful is an organization that has a goal to educate, encourage and enable families and individuals to advocate for and adopt children with HIV/AIDS, and they are the winner of Toyota’s 100 Cars for Good.

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  • Video: New Wheels for the Soup Kitchen in Morristown

    Morristown Green August 16, 2011

    The results rolled into the driveway on Monday, in the form of a new Toyota Sienna minivan. The soup kitchen was the first winner to receive a vehicle in Toyota's national "100 Cars for Good" competition.

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  • Thrift In A Recession: New Toyota Prius To Get 107 MPG

    AOL Autos August 15, 2011

    The Toyota Prius is already the most gas-frugal car a consumer can buy today, but the automaker will go it one better next month when it introduces a new 107 mpg plug-in hybrid version of the car at the auto show in Frankfurt Germany next month.

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  • Toyota downsizes U.S. factory to reduce energy consumption

    Autoblog August 13, 2011

    Toyota says one of the keys to reducing energy consumption is to make its employees work as close together as possible.

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  • Human Society of Huron Valley wins new vehicle in Toyota's '100 Cars for Good' program

    AnnArbor.com August 12, 2011

    It's been quite a year for the Humane Society of Huron Valley, and it just got better. HSHV has learned, after a vigorous campaign that was fueled by word-of-mouth and social media, that they had won a new Toyota Sienna to expand their services.

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  • Sustainable farm in Horsham wins Toyota truck give-away

    Montgomery News August 10, 2011

    Pennypack Farm and Education Center in Horsham won a new truck in Toyota's 100 Cars for Good program July 12. The farm had collected the most votes on Toyota’s Facebook page where five organizations were competing to win.

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  • Toyota gives away 75 free cars; 25 still to go

    Torque News August 4, 2011

    Toyota has chosen a third set of 25 winners to get to the three-quarters mark of its 100 Cars for Good give-way program, which awards 100 vehicles over the course of 100 days to 100 deserving non-profits. Winners are picked from voting by Facebook fans.

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  • Toyota Becomes First Sponsor for Bounce TV

    BroadcastingCable.com August 3, 2011

    Toyota USA has signed on as the first national sponsor for Bounce TV, the new broadcast networks aimed at African Americans, set to launch Sept. 26.

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  • Toyota Is the World's Greenest Brand

    Edmunds Inside Line July 29, 2011

    A new study by Interbrand has acclaimed Toyota as the world's greenest brand, ahead of multinational industrial giants 3M and Siemens.

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  • Toyota, workers donate to tornado relief efforts

    Mississippi Business Times July 29, 2011

    Toyota and its Japanese employees have donated $330,000 to the tornado relief efforts to be evenly distributed between the disaster relief programs in Alabama and Mississippi.

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  • Alabama Gov. Robert Bentley tours Toyota engine plant in Huntsville

    The Huntsville Times July 28, 2011

    While visiting the Toyota engine plant in Huntsville for the first time today, Alabama Gov. Robert Bentley thanked employees for putting in more than 26,000 hours to help tornado victims across nine Alabama counties.

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  • Toyota's New Steering Wheel Knows if You're Having A Heart Attack

    Fast Company July 27, 2011

    Toyota is reportedly working on a steering wheel with an electrocardiogram (ECG) built in. In the future, your car will be able to tell you if you have arrhythmia--or even if you're having a heart attack.

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  • Blind Dog Rescue Alliance gives vision-impaired dogs a second chance

    Philadelphia Inquirer July 26, 2011

    On July 1, Toyota announced that it would donate a Highlander Hybrid SUV to the alliance as part of its "100 Cars for Good" program, spotlighting 100 nonprofit groups around the United States.

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  • Toyota gives wheelchair van as wedding gift to amazing bride

    Autoblog July 25, 2011

    Toyota and The Braun Corporation have partnered to provide a unique wedding present to a very special bride.

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  • Louisville Zoo foundation wins Toyota SUV through Facebook contest

    Business First July 22, 2011

    The Louisville Zoo Foundation is the third Louisville nonprofit to win a vehicle from Toyota Motor Sales USA Inc. as part of its "100 Cars for Good" program.

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  • Toyota develops breakthrough material that removes 95% of ozone from air

    Autoblog Green July 21, 2011

    Researchers at Toyota Central Research and Development Labs in Japan claim to have developed a mesoporous two-line ferrihydrite (M2LFh) that, if used in an ozone (O3) filter, could remove up to 95 percent of unreacted O3. Ferrihydrite is a substance composed of iron, oxygen and water, as you most assuredly already knew, right?

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  • Toyota Makes Walking Safer

    The Truth About Cars July 21, 2011

    In Susono, Toyota showed a whole array of pre-collision and collision avoidance systems, some of them still in development, some ready to hit the road.

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  • Meals on Wheels agency wins new vehicle

    Massillon Independent July 20, 2011

    Driven by social media, Meals on Wheels of Stark and Wayne Counties rolled to victory in Toyota’s 100 Cars for Good program and will receive a new Toyota Highlander.

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  • Redwood wins, students learn independence

    The Kentucky Post July 20, 2011

    Redwood was recently awarded a new Toyota Sienna Mobility van through 'Toyota's 100 Cars for Good' contest, helping them to facilitate more clients out in the community.

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  • Toyota to Offer A Different Kind of Plug-In

    The Truth About Cars July 19, 2011

    Toyota may not be making pure EVs widely available next year as some outlets are reporting, but it will start offering a different kind of plug-in car in 2012. We've already heard about Toyota's experiments with a bi-directional charger that could serve as a backup power source for your home in an emergency, but Toyota is taking the car-as-powerplant theme a bit farther next year, as Automotive News [sub] reports.

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  • Jewish Hospital foundation wins Toyota minivan through Facebook contest

    Business First July 15, 2011

    The Jewish Hospital & St. Mary’s HealthCare Foundation is the second Louisville nonprofit to win a vehicle from Toyota Motor Sales USA Inc. as part of its "100 Cars for Good" program.

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  • Granite State Independent Living Vies For a Free Toyota

    The Concord Patch July 14, 2011

    From 6 a.m. today, July 14, until 11:59 p.m. tonight, Granite State Independent Living, a local nonprofit organization, is working to win a new Toyota Prius as part of the 100 Cars for Good Contest.

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  • App Could Warn Approaching Vehicles of a Crash

    Edmunds Inside Line July 14, 2011

    According to the Web site Gizmag.com, Toyota is working to produce hardware to implement a computer application developed at the University of Bologna in Italy that enables vehicles to "talk" to each other and provide instant notification when a crash has occurred.

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  • The original and still the best: Toyota Prius named greenest hybrid car by environmental group

    New York Daily News July 12, 2011

    Despite being the first hybrid on the roads in America, the Toyota Prius still beats its contemporaries in terms of green performance, a study has shown.

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  • Toyota Prius Sales in U.S. Set to Beat 2010

    Gas 2.0 July 11, 2011

    You can't keep a good car company down, and Toyota is a good car company. So despite weathering a well-publicized recall and a country-shattering earthquake/tsunami, Toyota is set to sell more Prius hybrids this year than it did in 2010.

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  • Toyota Prius still tops America's Hybrids, research shows

    The Independent July 11, 2011

    Despite being the first hybrid on the roads in America, the Toyota Prius still beats its contemporaries in terms of green performance, a study has shown.

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  • Toyota launches new intelligent navigation system to reduce accidents

    Torque News July 11, 2011

    Toyota Motor Corporation (Public, NYSE:TM) has found a new way to reduce the road accidents as it is launching a new intelligent navigation system. The top Japanese car maker wants to reduce the road accidents by using its “Intelligent Transportation Systems (ITS).”

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  • Toyota Leads Global Companies in R&D Investment

    IB Times Staff Reports July 5, 2011

    When it comes to total dollars spent annually on research and development, no global company outdoes Japan's Toyota. A study by Economics of Industrial Research & Innovation (IRI), one of seven scientific institutes of the European Commission’s Joint Research Centre (JRC), reveals that Japanese automaker Toyota led in total R&D dollars spent in 2009.

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  • 2011 Toyota Prius PLUS Performance Package Now Available in the U.S.

    Autoevolution July 1, 2011

    The Prius PLUS Performance Package was first introduced at the 2010 SEMA Show and aimed at providing the hybrid with a sporty looks and improved handling. Now, the North American division of Toyota announced the package has been made available for US customers to order from today, but it is only available in limited quantities.

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  • Toyota adds 30 permanent workers at Princeton, Ind., plant

    Evansville Courier & Press July 1, 2011

    Toyota’s Princeton, Ind., plant plans to add permanent employees by hiring on 30 people who have been part of the plant’s variable workforce staff.

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  • Sioux Falls charity wins SUV

    ArgusLeader.com July 1, 2011

    A Sioux Falls charity will have a shiny new set of wheels this fall to help in its effort to feed hungry people in South Dakota. The nonprofit Feeding South Dakota, which supplies food to about 3,800 people across the state each day, on Tuesday was named winner in Toyota’s 100 Cars for Good program.

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  • Kentucky Nonprofits Win New Toyota to Expand Services

    Northern Kentucky Business Journal July 1, 2011

    Thanks to the public, the Healing Place, a homeless shelter in Louisville, now has a new Toyota to deliver more food and clothing to those in need and help clients reach vital medical, judicial, and educational services. In addition, the Anderson Human Society, an animal shelter in Lawrenceburg, can now transport more animals to vets’ offices and adoption drives. Both Kentucky organizations recently won new Toyota vehicle as part of the company’s 100 Cars for Good program – a major new philanthropic effort in which Toyota is giving 100 cars to 100 U.S. nonprofits over the course of 100 days.

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  • Streamlining Non-Profits with Toyota Techniques

    Sustainable Business Forum June 30, 2011

    It's harder, smarter and ultimately more valuable for companies to share their talent and expertise. That's what Toyota is doing with a program, announced yesterday at the Clinton Global Initiative in Chicago, aimed at helping schools, hospitals and other non-profits stretch their dollars further.

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  • How Lessons From Toyota's Production Line Will Help Efficiently Rebuild New Orleans

    Fast Company June 29, 2011

    Toyota plans to teach its well-honed assembly line techniques to community organizations like the St. Bernard Project, a New Orleans recovery initiative. The Japanese are legendary for their efficiency, and Toyota is no exception.

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  • Toyota expands safety program

    The Cincinnati Enquirer June 28, 2011

    Toyota on Tuesday announced a $1 million commitment to support the national expansion of Buckle Up for Life, a safety program developed with Cincinnati Children’s Hospital Medical Center, to help address the high number of African American and Hispanic children, teens and adults killed or injured in automobile crashes.

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  • Report: The two ‘most American’ cars are Japanese

    USA Today Driver's Seat June 27, 2011

    The two most American cars aren't, well, American, according to a new ranking by our friends at Cars.com. For the third straight year, Toyota Camry, a product of Japan's largest automaker, is the "most American car," as determined by Cars.com's formula. Honda Accord, the flagship of Japan's second largest automaker, is second.

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  • Ford stumbles, Toyota recovers in annual quality study

    Detroit Free Press June 23, 2011

    Toyota recovered and Ford stumbled in J.D. Power's 2011 initial quality study, which found consumers increasingly critical of complex technology designed to increase smartphone use in vehicles.

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  • 36,000 Toyota Prius Hybrid Coming To The United States For Summer

    AutoGuide.com June 23, 2011

    America's ongoing insatiable desire for the Toyota Prius is about to be sated: the Japanese factory is sending 36,000 examples our way, just in time for summer.

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  • Toyota: U.S. plants will be at normal output by September

    USA Today’s Drive On June 16, 2011

    Toyota is announcing today that it expects to have all of its North American vehicle production levels back to normal by September.

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  • Toyota Employees Spend Non-Production Days In Community Service

    The State Journal June 14, 2011

    Over the last few weeks Sheila Turley and Paul Sheets reported for work at Toyota, but their assignments were not at the plant. During non-production days they were two of more than a hundred employees to work at Golden Group Home in Wayne County. The home is for teenage girls who have been removed from abusive situations.

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  • Toyota nurtures science in schools with cash

    Torque News June 13, 2011

    Toyota today awarded $500,000 in 2011 TAPESTRY grants to 50 U.S. science teachers, furthering a 21-year-old program that to date has given out more than $10 million to almost 1,200 teachers in America.

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  • Camp Casey will receive a new Toyota vehicle

    The Detroit Free Press June 10, 2011

    Camp Casey, an organization in Royal Oak that brings free horseback riding to the doorsteps of young cancer patients and their families has been selected as a winner in Toyota’s 100 Cars for Good program. Camp Casey will receive a new Toyota Tundra truck, which will allow it to double the number of families it is able to visit throughout the state.

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  • Greensburg veterans organization wins a Toyota Prius

    Pittsburg Tribune Review June 10, 2011

    A Greensburg nonprofit that helps Iraq and Afghanistan veterans heal from their psychological injuries won a free vehicle from Toyota.

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  • Toyota's Buffalo plant 'back in business'

    Charleston Daily Mail June 10, 2011

    After production slowdowns and numerous non-production days as a result of the Great Recession, vehicle recalls and parts shortages caused by the March 11 earthquake and tsunami in Japan, Toyota's plant here is making engines and transmissions again.

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  • Toyota Boshoku job fair attracts hundreds

    NEMS Daily Journal June 9, 2011

    Taking groups of 40 at a time, Toyota Boshoku officials spoke to eager job applicants at the WIN Jobs Center about the company, the jobs that were available and how much they would get paid. Boshoku, a Tier 1 supplier for Toyota Motor Manufacturing Mississippi, has 99 employees at its plant in Dorsey, but needs to have 250 by the start of production in October.

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  • City Rescue Mission of Saginaw wins national contest, gets new Toyota minivan

    The Saginaw News June 9, 2011

    Thanks to a Web-based popularity contest, the City Rescue Mission of Saginaw and its residents will become the owners of a new Toyota Sienna minivan. The mission was among 500 finalists in Toyota’s 100 Cars for Good program that runs through Aug. 16.

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  • Big Cat Rescue Wins New Car Through Toyota Program

    Westchase Patch June 7, 2011

    A local animal rescue organization will receive a new Toyota truck through a program that assists non-profit organizations across the country. Big Cat Rescue will receive a new Toyota Tacoma truck later this summer to assist in animal rescue, according to a statement issued by the Toyota Company.

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  • Humane society wins Toyota contest for new van

    Lexington Herald-Leader June 6, 2011

    Toyota will donate a new Sienna minivan to the Anderson Humane Society in Lawrenceburg as part of its 100 Cars for Good program. The automaker's program, which started May 9, awards 100 vehicles to 100 American non-profits over 100 days.

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  • Three young filmmakers win a Toyota minivan for Morristown’s Community Soup Kitchen

    Morristown Green June 6, 2011

    Telling an entire story in just two minutes of video would be a daunting task for many people. But three students from the Frelinghuysen Middle School managed to say just enough to win a Toyota minivan for the Morristown Community Soup Kitchen and Outreach Center last week.

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  • My Toyota Corolla- The Best Vehicle I Ever Owned

    Yahoo! Contributor Network June 6, 2011

    Velvet is my 1997 Toyota Corolla CE. This is the best car I have ever owned. Prior to my Corolla I owned a handful of used cars: a Pontiac, Nissan, and two Fords. Nothing compares to the reliability of my Corolla.

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