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Four Touring shown in Hypersonic Red (extra-cost color) with available Premium Convenience Package. Prototype shown with options. Production model may vary.

2016 Prius

See 2017 Prius

Let's shatter all expectations.

$24,200 starting msrp
as shown $32,100
54/50 est. mpg
Hypersonic Red

    Exterior

    Beautifully efficient

    A dramatic new look
    LED lighting
    17-in. alloy wheels
    A purposeful stance
    LED taillights
    A dramatic new look

    A dramatic new look

    Get ready to take everyone by surprise. The 2016 Prius is here with a striking new look that will shake up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd. Stylish front and rear LED lighting helps this hybrid make a powerful statement. And available 17-in. alloy wheels ensure that this hybrid rolls in style every time it hits the streets.

    View Specs

    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    LED lighting

    LED lighting

    Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected new look, and it’s ready to help you light up the night.

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    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    17-in. alloy wheels

    17-in. alloy wheels

    Prius brings style to every corner. Available 17-in. alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.

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    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    A purposeful stance

    A purposeful stance

    A new chassis helps ensure Prius is always up for some fun. A lower and wider stance shows off this hybrid’s athletic appearance, and helps give you a more responsive drive.

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    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    LED taillights

    LED taillights

    Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.

    View Specs

    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.

    Interior

    A comfortable, high-tech space

    Futuristic interior
    A comfortable ride
    4.2-in. color dual MID
    Front bucket seats
    Moonroof
    Steering wheel controls
    Futuristic interior

    Futuristic interior

    Get more of what you want, inside and out. New seats give everyone room to stretch out. And up front, the center console has been reshaped to keep things feeling spacious. Advanced tech like an available 7-in. touch-screen display, 4.2-in. color dual Multi-Information Display (MID) with customizable screens and available Qi-compatible wireless smartphone charging help keep you in command of it all.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    A comfortable ride

    A comfortable ride

    This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced sound-deadening techniques, those unwanted outside noises stay outside.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    4.2-in. color dual MID

    4.2-in. color dual MID

    Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.

    View Specs

    4.2-in. color dual Multi-Information Display (MID). Prototype shown with options. Production model may vary.
    Front bucket seats

    Front bucket seats

    Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.

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    Four Touring interior shown in Moonstone SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Moonroof

    Moonroof

    With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.

    View Specs

    Available power tilt/slide moonroof with sliding sunshade. Prototype shown with options. Production model may vary.
    Steering wheel controls

    Steering wheel controls

    Take hold of the fun. The available SofTex®-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth® hands-free calling right from the steering wheel.

    View Specs

    Performance

    Rethink the hybrid

    Double-wishbone rear suspension
    Body rigidity
    Touring-tuned suspension
    Rear spoiler
    Double-wishbone rear suspension

    Double-wishbone rear suspension

    A new double-wishbone rear suspension helps give Prius responsive handling and a smooth ride. And that’s just the beginning. Its efficient design takes up less space outside the cabin, so you get more cargo room inside, too.

    View Specs

    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Body rigidity

    Body rigidity

    Smart design, advanced materials and innovative construction techniques help make the chassis of the 2016 Prius more rigid than ever. Not only does this help make the ride more comfortable, this added rigidity also helps enhance handling and braking performance.

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    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Touring-tuned suspension

    Touring-tuned suspension

    Prius Touring models feature unique suspension tuning to help take the fun to a whole new level. Each component has been engineered to give you a thrilling driving experience, giving you the confidence to take on your favorite twisty road.

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    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Rear spoiler

    Rear spoiler

    Functional and stylish, the rear spoiler helps contribute to the wind-cheating shape of Prius. It helps smooth out turbulent winds, making for a quieter and more efficient drive.

    View Specs

    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.

    Technology

    More tech. More convenience.

    Prius Four interior shown in Bisque SofTex® trim with available Deluxe Solar Roof Package
    • Available on Prius Three and Four only.
    • The Solar Powered Ventilation System uses an electric fan to draw outside air into, through, and out of the cabin once the inside temperature reaches 68 degrees Fahrenheit. It will lower the cabin temperature to near the outside ambient temperature to help make the cabin more comfortable when reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air conditioner.
    Enhanced Parking Support
    Qi-compatible wireless charging
    Color Head-Up Display
    Smart-flow climate control
    Entune Premium Audio
    Smart Key System
    Enhanced Parking Support

    Enhanced Parking Support

    Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS) scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA), this system will automatically control the steering and help guide you into an open parking space.

    View Specs

    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Qi-compatible wireless charging

    Qi-compatible wireless charging

    No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly.

    View Specs

    Available Qi-compatible wireless smartphone charging with charge indicator light. Prototype shown with options. Production model may vary.
    • Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.
    Color Head-Up Display

    Color Head-Up Display

    Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Smart-flow climate control

    Smart-flow climate control

    Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Entune Premium Audio

    Entune Premium Audio

    With its available Entune Premium Audio with Integrated Navigation and App Suite, Prius has the tech to help make your life easier and more fun. Featuring an available 7-in. high-resolution touch-screen display, Integrated Navigation system, JBL® Premium Audio and a suite of popular apps, it’s one smart way to help you stay connected.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Smart Key System

    Smart Key System

    Get in and get on your way. When you approach Prius with the standard Smart Key System, you can easily lock and unlock the driver's-side door by touching the door handle. And once inside, you can start it up with just the push of a button.

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    Utility and Convenience

    Room for all the fun

    60/40 split rear seats
    Cargo capacity
    Center console
    Heated front seats
    60/40 split rear seats

    60/40 split rear seats

    The standard 60/40 split fold-down rear seats on Prius make it easier to carry those longer items, your friends, or both. Fold one seat flat to get a little extra space, or fold both for a larger cargo area.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Cargo capacity

    Cargo capacity

    With up to 27.4 cu. ft. of cargo space behind the rear seats, Prius lets you bring more of your favorite things along for the ride. Need to carry more stuff? No problem. Fold the 60/40 rear seats down for up to 65.5 cu. ft. of total cargo space.

    View Specs

    Four Touring interior shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    Center console

    Center console

    When you get inside Prius, its sleek interior style is sure to catch your eye. Its center console has a removable utility tray and has been reshaped to give you more space while keeping the tech at your fingertips. Available white accents on the steering wheel, shifter and center console give this modern space just the right amount of sophistication.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary
    Heated front seats

    Heated front seats

    Settle in and enjoy some personalized comfort. Prius is available with SofTex®-trimmed heated front seats, so when the weather gets chilly, the simple press of a button brings added warmth.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.

    Eco Heritage

    Still the hybrid leader

    Aerodynamic exterior
    CO2 emissions saved
    Up to an EPA-estimated 58 mpg
    15 years of Prius
    Aerodynamic exterior

    Aerodynamic exterior

    This beauty is more than skin deep. The striking new look of Prius has been engineered to help it easily slip through the wind. Its sleek lines, active grille shutter, aero stabilizing fins and underbody panels all work together to help reduce wind resistance, which in turn helps maximize fuel efficiency.

    Two Eco shown in Blue Crush Metallic. Prototype shown with options. Production model may vary.
    CO2 emissions saved

    CO2 emissions saved

    Prius helps save more than fuel. With its history of offering fun and efficient hybrids, the Prius Family is estimated to have reduced 11,794,335 tons of CO2 emissions from being released into the atmosphere. And that’s just the beginning. With our commitment to Prius and other hybrid technologies, we’ll continue to help slow the increase of CO2 emissions wherever Prius is sold.

    Two Eco shown in Blue Crush Metallic. Prototype shown with options. Production model may vary.
    Up to an EPA-estimated 58 mpg

    Up to an EPA-estimated 58 mpg

    Get ready to take your adventures even farther. Prius Two Eco offers impressive fuel economy with its EPA-estimated 58 mpg city, helping make your trips easier on your wallet – and the environment. So whether you’re making a road trip or a short trip, Prius helps make your journey an efficient one.

    View Specs

    15 years of Prius

    15 years of Prius

    Prius revolutionized transportation 15 years ago by bringing hybrid cars to the mainstream. With over 1.8 million Prius models sold in the U.S. alone, it’s become the trusted leader in eco-mobility. Prius is a modern-day icon, and its dependable Hybrid Synergy Drive® is loved by owners around the world. That’s just one reason why 95% of all Toyota Prius models sold in the last 10 years are still on the road.

    Toyota Safety Sense

    Advanced integrated safety

    Toyota Safety Sense P (TSS-P)
    Lane Departure Alert
    Full-Speed Dynamic Radar Cruise Control
    Pre-Collision System with Pedestrian Detection
    Auto High Beams
    Toyota Safety Sense P (TSS-P)

    Toyota Safety Sense P (TSS-P)

    Our newly developed available Toyota Safety Sense P (TSS-P) is an active safety package that combines the Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Auto High Beams (AHB) and Full-Speed Dynamic Radar Cruise Control (DRCC) to assist you. TSS-P’s comprehensive features create in-the-moment safety designed to support your awareness and decision-making on the road.

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    Learn More

    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototypes shown with options. Production models may vary.
    • Extra-cost color.
    Lane Departure Alert

    Lane Departure Alert

    On visible lane markings, if an inadvertent lane departure is detected, the available Lane Departure Alert (LDA) system will issue both an audible alert and visual warning on the MID screen. If the system determines that the driver is not taking corrective steering action, the Steering Assist (SA) function will initiate and provide gentle corrective steering when necessary to help keep the vehicle in the lane.

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    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototypes shown with options. Production models may vary.
    • Extra-cost color.
    Full-Speed Dynamic Radar Cruise Control

    Full-Speed Dynamic Radar Cruise Control

    Available Full-Speed Dynamic Radar Cruise Control (DRCC) takes cruising to the next level. Using forward-sensing radar technology and an intelligent camera, the system can detect the speed and distance of the vehicle traveling directly ahead of you and adjust your speed accordingly. It works in traffic, as well, helping you maintain a preset following distance, slowing when the preset distance shortens, then accelerating back to your original cruising speed when the road clears.

    Learn More

    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototypes shown with options. Production models may vary.
    • Extra-cost color.
    Pre-Collision System with Pedestrian Detection

    Pre-Collision System with Pedestrian Detection

    Available Pre-Collision System (PCS) scans the road ahead for potential vehicle collisions, while Pedestrian Detection (PD) scans for pedestrians who may inadvertently come into the travel path of Prius under certain conditions. If the system detects a potential collision with another vehicle or a pedestrian, an audio/visual alert and braking assistance are automatically activated. Should the driver not respond, this system may automatically apply the brakes.

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    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Auto High Beams

    Auto High Beams

    The available Auto High Beam (AHB) system allows for enhanced visibility, helping make nighttime driving safe. Using a camera to detect oncoming vehicle’s headlights, Auto High Beams can switch between high and low beams for you.

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    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.

    Safety

    Innovative tech for a safe drive

    Blind Spot Monitor
    Rear Cross-Traffic Alert
    Integrated backup camera
    Rain-sensing windshield wipers
    ToyotaCare
    Star Safety System
    Blind Spot Monitor

    Blind Spot Monitor

    If Prius detects a vehicle in its blind spot, the available Blind Spot Monitor (BSM) system alerts you through an illuminated indicator on the appropriate side mirror to help you determine when it's safe to change lanes.

    View Specs

    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    Rear Cross-Traffic Alert

    Rear Cross-Traffic Alert

    When you slowly back out of a driveway or parking spot, available Rear Cross-Traffic Alert (RCTA) is designed to provide an audible indicator to help warn you of approaching vehicles.

    View Specs

    Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Integrated backup camera

    Integrated backup camera

    When you’re in Reverse, the standard integrated backup camera helps by giving you a view of what the camera detects from the rear. This feature is especially useful when you’re parking in a tight spot or backing up.

    View Specs

    Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    Rain-sensing windshield wipers

    Rain-sensing windshield wipers

    Don’t let foul weather put a damper on your drive. The available rain-sensing variable windshield wipers on Prius automatically adjust to match the amount of rain hitting the windshield and the speed of the car. Just set the wipers to “auto,” and Prius does the rest.

    View Specs

    Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.
    • Extra-cost color.
    ToyotaCare

    ToyotaCare

    Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius for two years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for three years and unlimited miles.

    Learn More

    Star Safety System

    Star Safety System

    Prius comes standard with the Star Safety System, a suite of six advanced safety features that includes enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

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    Prius Models

    Two

    $24,200 starting
    • 54/50 est. mpg
    • Smart Key System on driver’s door with Push Button Start
    • Integrated backup camera
    • Entune Audio
    Build
    Prius Two

    Two Eco

    $24,700 starting
    • 58/53 est. mpg
    • 15-in. alloy wheels with two-tone wheel covers
    • 4.2-in. color dual Multi-Information Display (MID)
    • Cruise control
    Build
    Prius Two Eco

    Three

    $26,250 starting
    • 54/50 est. mpg
    • Smart-flow climate control system
    • Entune Premium Audio with Integrated Navigation and App Suite
    • Qi-compatible wireless smartphone charging
    Build
    Prius Three

    Three Touring

    $28,100 starting
    as shown $28,495
    • 54/50 est. mpg
    • 17-in. 5-spoke alloy wheels
    • Toyota Safety Sense P (TSS-P)
    Build
    Prius Three Touring

    Four

    $28,650 starting
    • 54/50 est. mpg
    • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
    • SofTex®-trimmed heated front seats
    • Available color Head-Up Display (HUD)
    Build
    Prius Four

    Four Touring

    $30,000 starting
    as shown $32,100
    • 54/50 est. mpg
    • Available Entune Premium JBL® Audio with Integrated Navigation and App Suite
    • Rain-sensing variable intermittent windshield wipers
    • Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
    Build
    Prius Four Touring
    2016 Toyota Prius Is an IIHS TSP+ With Optional Front Crash Prevention
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