Meet the Prius c

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Super White

Is the Prius c the right Prius for you?

By the time you're done here, you'll have learned the features of the Prius c, mastered the steps of buying a car, and maybe even had some fun along the way. Ready? Let's play.

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Technology That Works

Stay Connected

Access your favorite apps on your vehicle’s multimedia screen? Now, that’s smart. The available EntuneTM [1] multimedia system offers popular mobile apps and data services so you can stay connected.

Learn more about EntuneTM

The all-new Toyota Prius c comes available with Entune™ to seamlessly connect your car to your online world.

Your phone shouldn’t be the only smart thing in your pocket

Grip the handle to unlock the front door. Start the engine with the press of a button. And keep the keys in your pocket with the available Smart Key System[2] with Push Button Start.

Learn more about Smart Key System with Push Button Start

Unlock the door, start the car and keep the key in your pocket with the all-new Toyota Prius c’s available Smart Key System with Push Button Start.

Always keep your hands
on the wheel

Having steering wheel-mounted controls means you’re in command of your audio, climate, Multi-Information Display and Bluetooth® [3] equipped mobile phone right from the steering wheel.

Learn more about steering wheel-mounted controls

Control your audio, climate, Multi-Information Display and Bluetooth®-equipped mobile phone with the all-new Toyota Prius c’s steering wheel-mounted controls.

Fits your life like
a tight parking spot

The Prius c is the smallest in the Prius Family, so getting around the city couldn't be any easier or more fun.

With an estimated 53 city mpg rating[4], take as many spins as you like

Prius c offers the highest city fuel mileage estimate of any vehicle without a plug[4],
so your road trip won’t turn into a guilt trip.

Learn more about mpg

With its city-friendly size and an EPA-estimated 53 city mpg rating, the Toyota Prius c offers the highest city mpg of any vehicle without a plug.

Flexible doors for not-so-flexible friends

Prius c has four doors and a rear liftgate. So passengers, pets and even easy-to-assemble Swedish furniture can easily get in and out.

Learn more about cargo capacity[5]

The all-new Toyota Prius c has four doors and a rear liftgate. So no matter who (or what) is in back, they can get in and out with ease.

See the light with projector-beam headlamps

Projector-beam halogen headlamps emit a brighter, cleaner and more focused light than traditional headlamps.

Learn more about the headlamps

The all-new Toyota Prius c features projector-beam halogen headlamps to emit a brighter, cleaner and more focused light.

Take a page from
our playbook

Our experts are here to guide you step-by-step through
the car-buying process.

Car Buying 101: Anatomy of a Dealership

Here’s your chance to learn who’s who and what’s what before you start shopping.

Know who's who before you shop, with Prius c's Car Buying 101: Anatomy of a Dealership.

Wallet Wisdom: To Lease or to Buy?

Hey, it's your money. Danica McKellar just wants you to spend it wisely.

Buy or Lease? Danica McKellar talks the pros and cons.

Tech Talk With Bill Nye: Entune

Can’t tell an app from an appetizer? Our resident expert Bill Nye can help.

Watch and learn with Bill Nye's Tech Talk: Entune™

Take it for a spin

Compare it to the rest

2012 Prius c One
2012 Prius c One
MSRP:
$18,950[6]
Est. mpg city:
53[4]
Cargo space:
17.1 cu. ft.[5]
Passenger volume:
87.4 cu. ft.

The all-new Toyota Prius c has a 53 city mpg rating, the highest city mpg of any vehicle without a plug.

2012 Honda Fit
MSRP:
$15,975
Est. mpg city:
28[7]
Cargo space:
20.6 cu. ft.[5]
Passenger volume:
90.8 cu. ft.

The all-new Toyota Prius c has an estimated 53 city mpg rating, compared to the Honda Fit’s 28 city mpg.

2012 Ford Fiesta S Hatchback AT
2012 Ford Fiesta S Hatchback AT
MSRP:
$15,195
Est. mpg city:
29[7]
Cargo space:
15.4 cu. ft.[5]
Passenger volume:
85.1 cu.ft.

The all-new Toyota Prius c has an estimated 53 city mpg rating, compared to the Ford Fiesta’s 29 city mpg.

2012 Honda Insight
2012 Honda Insight
MSRP:
$18,350
Est. mpg city:
41[7]
Cargo space:
15.9 cu. ft.[5]
Passenger volume:
85.0 cu.ft.

The all-new Toyota Prius c has an estimated 53 city mpg rating, compared to the Honda Insight’s 41 city mpg.

2012 Honda Civic Hybrid
2012 Honda Civic Hybrid
MSRP:
$24,050
Est. mpg city:
44[7]
Cargo space:
10.7 cu. ft.[5]
Passenger volume:
94.6 cu.ft.

The all-new Toyota Prius c has an estimated 53 city mpg rating, compared to the Honda Civic Hybrid’s 44 city mpg.

2012 Chevy Sonic Hatchback 2LS
2012 Chevy Sonic Hatchback 2LS
MSRP:
$15,835
Est. mpg city:
25[7]
Cargo space:
30.7 cu. ft.[5]
Passenger volume:
90.6 cu.ft.

The all-new Toyota Prius c has an estimated 53 city mpg rating, compared to the Chevy Sonic’s 25 city mpg.

2012 Chevy Cruze Eco
2012 Chevy Cruz Eco
MSRP:
$20,320
Est. mpg city:
28[7]
Cargo space:
15.4 cu. ft.[5]
Passenger volume:
94.6 cu.ft.

The all-new Toyota Prius c has an estimated 53 city mpg rating, compared to the Chevy Cruze Eco’s 28 city mpg.

Choose a model that fits you

Need the latest technology? Or just want a car you can trust? No matter what you’re looking for, you can find the right Prius c for you.

Prius c One

MSRP $18,950[6]
Est. mpg 53 city/46 hwy[4]
  • Hybrid Synergy Drive® with EV[8] /ECO modes
  • Automatic climate control
  • 3.5-in. TFT Multi-Information Display with customizable settings

Prius c One

MSRP $18,950[6]

Prius c Two

MSRP $19,900[6]
Est. mpg 53 city/46 hwy[4]
  • Cruise control
  • 60/40 split fold-down rear seats with adjustable headrests
  • Cargo area tonneau cover

Prius c Two

MSRP $19,900[6]

Prius c Three

MSRP $21,635[6]
Est. mpg 53 city/46 hwy[4]
  • Smart Key System[2] on front doors and liftgate with Push Button Start
  • Display Audio with Navigation[9] and EntuneTM[1]
  • Available power tilt/slide moonroof with sliding sunshade

Prius c Three

MSRP $21,635[6]

Prius c Four

MSRP $23,230[6]
Est. mpg 53 city/46 hwy[4]
  • 15-in. 8-spoke alloy wheels
  • Integrated fog lamps
  • SofTex-trimmed heated front seats

Prius c Four

MSRP $23,230[6]