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Prius c Four shown in Electric Lime Metallic with available 16‐in. 8‐spoke alloy wheels

2016 Prius c

See 2015 Prius c

Everyday eco fun
sized for the city.

$19,560 starting msrp
as shown $25,485
53/46 est. mpg
Electric Lime Metallic

Prices and colors may vary by model.

Prius c Persona Series

Make a bold statement with the Prius c Special Edition

Exterior contrast-color accents
Unique 15-in. black alloy wheels
Contrast-color rearview mirror
Persona Series badge
Exterior contrast-color accents

Exterior contrast-color accents

Everyone will see you coming in the new Persona Series Prius c. With eye-popping Electric Lime Metallic or Cherry Pearl accents perfectly placed around the vehicle, this Special Edition definitely makes a bold statement everywhere it goes.

Prius c Persona Series shown in Black Sand Pearl with Electric Lime Metallic accents. Prototype shown with options. Production model may vary. Photographed with permission at the Neon Museum, Las Vegas, Nevada.
Unique 15-in. black alloy wheels

Unique 15-in. black alloy wheels

A ride this fun needs wheels to match. The Prius c Persona Series gets sleek 15-in. black alloy wheels that are sure to amp up the style.

Prius c Persona Series shown with 15-in. 8-spoke black alloy wheels. Prototype shown with options. Production model may vary. Photographed with permission at the Neon Museum, Las Vegas, Nevada.
Contrast-color rearview mirror

Contrast-color rearview mirror

Most people wouldn’t notice a rearview mirror—unless you’re driving the new Prius c Persona Series. You can’t miss the Electric Lime Metallic or Cherry Pearl-accented rearview mirror.

Prius c Persona Series shown in Black Sand Pearl with Electric Lime Metallic accents. Prototype shown with options. Production model may vary. Photographed with permission at the Neon Museum, Las Vegas, Nevada.
Persona Series badge

Persona Series badge

There are many things that set the Special Edition Prius c apart, and one of them is the exclusive Persona Series badging that helps add to its uniqueness.

Prius c Persona Series unique badging shown. Production model may vary. Photographed with permission at the Neon Museum, Las Vegas, Nevada.

Design

Smart efficiency in a fun-size package

LED headlights
LED taillights
Premium interior
LED headlights

LED headlights

This is style you can count on. Prius c stands out with standard single-LED projector low- and high-beam headlights and available LED fog lights set in an aggressively styled grille. Prius c helps you leave a small footprint while making a big impression.

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Prius c Four shown in Electric Lime Metallic with available 16-in. 8-spoke alloy wheels
LED taillights

LED taillights

Just a friendly heads up: other cars will be slowing down to get a better look at Prius c’s taillights. Their vibrant LED design helps you show off your expressive side, and the sporty rear bumper reminds everyone that this hybrid is always up for some fun.

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Prius c Four shown in Electric Lime Metallic with available 16-in. 8-spoke alloy wheels
Premium interior

Premium interior

Prius c is the perfect road trip partner with a powerful Entune™ Audio system, comfy seats wrapped in an eye-catching available two-tone interior fabric, and an available moonroof to let the outside in. It’s the perfect place to hang out with friends and brainstorm that next world-changing idea.

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Prius c Four interior shown in Black SofTex®. 2015 model shown.

Eco-Advanced

Proven efficiency for a better future

Prius c Three shown in Tangerine Splash Pearl with available moonroof and 15-in. 8-spoke alloy wheels
  • Extra-cost color.
MPG
Hybrid Synergy Drive®
EV/ECO Modes
SULEV emissions
MPG

MPG

Thanks to its EPA-estimated 46 mpg highway and 53 mpg in the city, Prius c makes sure the fun goes farther. Gas stations always look better when you’re driving past them.

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Prius c Three shown in Tangerine Splash Pearl with available moonroof and 15-in. 8-spoke alloy wheels
  • Extra-cost color.
Hybrid Synergy Drive®

Hybrid Synergy Drive®

Know what’s cooler than one power source? Two of them. With our Hybrid Synergy Drive® you get a more efficient, more reliable combination of a gasoline engine and an electric motor. They work either independently or simultaneously, to move you in the most efficient way possible.

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EV/ECO Modes

EV/ECO Modes

With Prius c, you can select the driving mode you want. Under certain conditions, in EV Mode, Prius c runs solely on battery power for up to one half mile. ECO Mode helps maximize fuel economy by limiting the operation of the climate control and adjusting the throttle response.

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SULEV emissions

SULEV emissions

Prius c is rated as a Super Ultra Low Emission Vehicle (SULEV), a designation indicating it produces fewer smog-forming emissions than an average gasoline-powered new vehicle.

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Multimedia System

Stay connected to your world

Entune™ Premium Audio with Integrated Navigation
Bluetooth® wireless technology
USB port
Entune™ Premium Audio with Integrated Navigation

Entune™ Premium Audio with Integrated Navigation

Stay connected to your tunes and more with available Entune™ Premium Audio with Integrated Navigation and App Suite. Equipped with the tech you crave, this smart multimedia system helps you make dinner reservations with OpenTable®, keep your tunes fresh with Pandora®, buy movie tickets with MovieTickets.com, and it lets you listen to Internet radio with Slacker Radio. And with the navigation system’s directions, getting to the fun is easier than ever.

More Info

Prius c Four interior shown in Black Softex® with available Entune™ Premium Audio with Integrated Navigation and App Suite
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner's Manual for details.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
Bluetooth® wireless technology

Bluetooth® wireless technology

Keeping your hands on the wheel in city traffic is a good thing. Bluetooth® wireless technology enables you to make phone calls from your compatible cell phone through the Prius c audio system and stream music from your compatible Bluetooth®-enabled device.

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USB port

USB port

Rock your favorite tunes wherever you go. Connect your iPod® to the Prius c's audio system through the standard USB port. There’s also an auxiliary audio jack for other music players.

More Info

Technology

Configured to your needs

Prius c Four interior shown in Black SofTex®. Prototype shown with options. Production model may vary. 2015 model shown.
Smart Key System, Push Button Start
Touch Tracer Display
Heated seats and mirrors
Steering wheel controls
Smart Key System, Push Button Start

Smart Key System, Push Button Start

It’s easy to get into your Prius c with style. With the available Smart Key fob in your pocket or purse, simply grasp either the driver's or front passenger's door handle of your Prius c to unlock it. Plus, the engine starts with the push of a button.

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Prius c Four shown in Black SofTex®. 2015 model shown.
Touch Tracer Display

Touch Tracer Display

Trying to set a hypermiling record? You’ll want your eyes on the road. This available feature puts a duplicate image of steering wheel controls on the Multi-Information Display, so you know if you’re pressing the button you want.

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Heated seats and mirrors

Heated seats and mirrors

Hey, chilly nights are no excuse for not going out. Give your Prius c an added touch of comfort with available SofTex®-trimmed seating with heated front seats. Plus, view your surroundings frost-free with available heated power outside mirrors.

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Steering wheel controls

Steering wheel controls

Take a hands-on approach. With steering wheel controls, you’re in command of your audio, climate, Multi-Information Display and Bluetooth®-equipped mobile phone, right from the steering wheel.

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Eco Monitoring

Innovative ways to track your efficiency

Multi-Information Display
Energy monitor
ECO Savings
ECO Score display
Multi-Information Display

Multi-Information Display

Get the information you need to maximize fuel economy. With the Multi-Information Display, a color screen shows a variety of data – including cruising range, fuel economy, EV driving distance, trip timer and outside temperature.

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Energy monitor

Energy monitor

The energy monitor screen indicates the operation of the hybrid system in real time, so you can see your Prius c is running at optimum efficiency. Hybrid Synergy Drive® always employs the most efficient source of power.

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ECO Savings

ECO Savings

If you know how much you’re saving, you know how much more you have to spend at the mall. ECO Savings lets you input the fuel cost and mpg average of a vehicle to compare with Prius c.

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ECO Score display

ECO Score display

To help boost fuel economy, Prius c has an ECO Score display that rates how efficiently you are driving in three different categories—starting, cruising and stopping—and then gives you a score up to 100.

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Inspired Engineering

A smarter way to drive

Easy to maneuver
Hybrid battery placement
An aerodynamic, quiet ride
Rear spoiler
Easy to maneuver

Easy to maneuver

Prius c was designed with the big city, and small parking spots, in mind. As the smallest and most affordable member of the Prius Family, Prius c makes fitting into the city easier, and more fun, than ever.

Prius c Three shown in Tangerine Splash Pearl
  • Extra-cost color.
Hybrid battery placement

Hybrid battery placement

We figured you’d want more room and the superior handling that comes from balancing the weight of the car. So we designed the sealed Nickel-Metal Hydride (Ni-MH) battery to fit in the space beneath the rear seats to lower the center of gravity and maximize interior space.

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Prius c Three shown in Tangerine Splash Pearl
  • Extra-cost color.
An aerodynamic, quiet ride

An aerodynamic, quiet ride

Aerodynamically speaking, Prius c is pretty refined. Those bumps on the taillights? Those are vortex generators. They help improve straight-line control and overall efficiency by dictating airflow behavior around the vehicle. And we’ve taken great sound-absorbing measures to keep outside noises outside, adding extra comfort and quietness to Prius c’s cabin.

Prius c Three shown in Tangerine Splash Pearl with available moonroof and 15-in. 8-spoke alloy wheels
  • Extra-cost color.
Rear spoiler

Rear spoiler

Besides looking good, the rear spoiler on Prius c helps improve airflow dynamics around the back of the vehicle. It also adds another essential design element: awesomeness.

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Prius c Four shown in Electric Lime Metallic with available 16-in. 8-spoke alloy wheels

Versatility

Practical space that fits your life

60/40 split rear seats
Cargo room
Five doors
60/40 split rear seats

60/40 split rear seats

No problem fitting your gear or your dog in the car. Prius c has plenty of room, thanks to the available 60/40 split fold-down rear seats. Not just 17.1 cu. ft. of cargo volume, but also a variety of ways to configure it.

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Prius c Four interior shown in Black SofTex®
Cargo room

Cargo room

Prius c makes sure you leave nothing behind, especially your stuff. Bags, gear, kickball trophies—with 17.1 cu. ft. of cargo volume behind the rear seats, there’s a place for all of it.

View Specs

Prius c Four shown in Electric Lime Metallic with available 16-in. 8-spoke alloy wheels and available accessory rear bumper protector
Five doors

Five doors

With four passenger doors and a rear liftgate, Prius c is an easy car to get into. The large rear liftgate to the cargo area makes it easy to take what you need along for the ride.

Prius c Four shown in Electric Lime Metallic with available 16-in. 8-spoke alloy wheels and available accessory rear bumper protector

Toyota Safety Sense C (TSS-C)

Together we can help make the road safe

Toyota Safety Sense C (TSS-C)
Pre-Collision System
Lane Departure Alert
Auto High Beams
Toyota Safety Sense C (TSS-C)

Toyota Safety Sense C (TSS-C)

Our newly developed available Toyota Safety Sense C (TSS-C) is an active safety package that combines Pre-Collision System (PCS), Lane Departure Alert (LDA) and Auto High Beams (AHB) to help assist you. By working together, the systems help prevent three common incidents: frontal collisions, unintended lane departures and poor night visibility. TSS-C’s comprehensive features create in-the-moment safety designed to support your awareness and decision-making on the road.

Learn More

Prius c Three shown in Electric Lime Metallic with available 15-in. 8-spoke black alloy wheels and available moonroof. 2015 model shown.
Pre-Collision System

Pre-Collision System

This intuitive available system helps you to avoid a potential frontal collision in certain situations by using a forward-facing laser radar and camera that scans the road ahead. If a potential collision is detected, you are alerted with audible and visual warnings, and brake assistance is automatically activated. If you do not apply the brakes and the system determines the possibility of a collision with another vehicle is extremely high, the system may automatically apply the brakes, reducing speed in order to help you avoid a collision or reduce the impact.

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Prius c Three shown in Electric Lime Metallic with available 15-in. 8-spoke black alloy wheels and available moonroof. 2015 model shown.
Lane Departure Alert

Lane Departure Alert

Available Lane Departure Alert (LDA) is designed to help you stay in your lane and help keep you safe from harm. Using a specialized camera, the system can detect the visible painted lane markings on the road and will alert you if you start to drift out of your lane. An audible beeping will sound and an indicator light on the instrument panel will flash so you can then take corrective action.

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Prius c Three shown in Electric Lime Metallic with available 15-in. 8-spoke black alloy wheels and available moonroof. 2015 model shown.
Auto High Beams

Auto High Beams

The available Auto High Beam (AHB) system allows for enhanced visibility, helping make nighttime driving safe. Using a camera to detect oncoming vehicles’ headlights, Auto High Beams can switch between high and low beams for you.

Learn More

Prius c Three shown in Electric Lime Metallic with available 15-in. 8-spoke black alloy wheels and available moonroof. 2015 model shown.

Safety

Drive with peace of mind

Nine airbags
Star Safety System™
Crumple zones
Nine airbags

Nine airbags

Prius c comes standard with nine airbags, including a driver and front passenger Advanced Airbag System. In the event of certain severe collisions, a sensor designed to monitor the severity of the impact makes adjustments for the appropriate airbag deployment.

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Prius c One shown in Classic Silver Metallic. Photo not intended to replicate actual inflated airbags.
Star Safety System™

Star Safety System™

Every Prius c comes with Toyota’s Star Safety System™, an advanced suite of six safety features offered standard on every new Toyota. The system includes Vehicle Stability Control (VSC), Traction Control, Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

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Crumple zones

Crumple zones

There’s a lot of energy released in an impact. Prius c is equipped with energy-absorbing crumple zones that help dissipate that energy away from the passenger compartment.

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Prius c Models

One

$19,560 starting
  • Hybrid Synergy Drive® with EV /ECO Modes
  • Single LED projector low- and high-beam headlights
  • LED tail and stoplights
  • Automatic climate control
  • 3.5-in. TFT Multi-Information Display with customizable screens
  • Remote keyless entry with illuminated entry
  • Entune™ Audio with Bluetooth® wireless technology
  • USB 2.0 port with iPod® connectivity
Build
Prius c One

Two

$20,360 starting
  • Cruise control
  • Fabric-trimmed two-tone seats
  • 60/40 split fold-down rear seats
  • Cargo area tonneau cover
Build
Prius c Two

Persona Series Special Edition

$21,355 starting
  • 15-in. black alloy wheels with P175/65R15 tires
  • Unique exterior contrast-color accents
  • Custom Persona Series badge
  • Unique contrast-color rearview mirror
Build
Prius c Persona Series Special Edition

Three

$21,785 starting
as shown $22,180
  • Entune™ Premium Audio with Integrated Navigation and App Suite
  • Touch Tracer Display
  • Smart Key System on front doors and liftgate with Push Button Start
  • Available power tilt/slide moonroof with sliding sunshade
  • Available 15-in. 8-spoke alloy wheels with P175/65R15 tires
Build
Prius c Three

Four

$24,495 starting
  • 15-in. 8-spoke alloy wheels with P175/65R15 tires
  • Power tilt/slide moonroof with sliding sunshade
  • Heated power outside mirrors with turn signal indicators
  • Integrated LED fog lights
  • Entune™ Premium Audio with Integrated Navigation and App Suite
  • SofTex®-trimmed seats
  • Heated front seats
Build
Prius c Four
2016 Prius c was named an Excellent Value by IntelliChoice.
View All Reviews & Awards

Compare With Competitors

Toyota has an advantage
  • Steering Wheel-Mounted Controls
  • Bluetooth® Hands-Free Telephone Access
  • Curb-to-Curb Turning Circle
  • Interior Volume (cu. ft.)
Toyota has an advantage Toyota
Prius c One
 
MSRP / MPG / mpg / mpg
Steering Wheel-Mounted Controls
Steering Wheel-Mounted Controls
Bluetooth Hands Free Telephone Access
Bluetooth® Hands-Free Telephone Access
Curb to Curb Turning Circle
Curb-to-Curb Turning Circle
Interior Volume (cu. Ft.)
Interior Volume (cu. ft.)

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