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Prius c Four shown in Blue Streak Metallic with available 16-in. 8-spoke alloy wheels. Prototype shown with options. Production model may vary.

2017 PRIUS c

Everyday eco fun sized for the city.

See 2016 Prius c
$20,150
starting msrp
as shown $25,265
48/43 est. mpg
 
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Blue Streak Metallic
Prices and colors may vary by model.
Prius c Models (4)
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as shown $20,545
One
$20,150 starting
  • Hybrid Synergy Drive® with EV /ECO Modes
  • Single LED projector low- and high-beam headlights
  • LED tail and stoplights
  • Automatic climate control
  • 3.5-in. TFT Multi-Information Display with customizable screens
  • Remote keyless entry with illuminated entry
  • Entune™ Audio with Bluetooth® wireless technology
  • USB 2.0 port with iPod® connectivity
 
Two
$20,950 starting
  • Cruise control
  • Fabric-trimmed two-tone seats
  • 60/40 split fold-down rear seats
  • Cargo area tonneau cover
  • 15-in. 8-spoke sculpted alloy wheels with P175/65R15 tires
as shown $22,770
Three
$22,375 starting
  • Entune™ Premium Audio with Integrated Navigation and App Suite
  • Touch Tracer Display
  • Smart Key System on front doors and liftgate with Push Button Start
  • Available power tilt/slide moonroof with sliding sunshade
 
Four
$24,965 starting
  • Available 16-in. 8-spoke alloy wheels with P195/50R16 tires
  • Power tilt/slide moonroof with sliding sunshade
  • Heated power outside mirrors with turn signal indicators
  • Integrated LED fog lights
  • Entune™ Premium Audio with Integrated Navigation and App Suite
  • SofTex®-trimmed seats
  • Heated front seats

Prius c Highlights

Toyota Safety Sense™ C (TSS-C)
Prius c Four shown in Absolutely Red with available 16-in. 8-spoke alloy wheels. Prototype shown with options. Production model may vary.
Toyota Safety Sense™ C (TSS-C)
Toyota Safety Sense™ C (TSS-C) is an active safety package that combines Pre-Collision System (PCS), Lane Departure Alert (LDA) and Automatic High Beams, and it comes standard on every new Prius c.
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Design
Prius c Three shown in Tangerine Splash Pearl. [extra_cost_color] Prototype shown with options. Production model may vary.
  • Extra-cost color.
Design
Stand out wherever you go. With its edgy new body kit and two-tone color scheme, Prius c is always in style.
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ECO Advanced
Prius c Four interior shown in Black SofTex®. Prototype shown with options. Production model may vary.
ECO Advanced
EV /ECO Modes, the proven Hybrid Synergy Drive® and a Super Ultra Low Emission Vehicle (SULEV) rating bring efficiency to the fun.
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Technology
Prius c Four shown in Black SofTex® with available Entune Premium Audio with Integrated Navigation [nav_system_xm] and App Suite. [entune] Prototype shown with options. Production model may vary.
  • Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
Technology
Advanced features like the available Entune Premium Audio with Integrated Navigation and App Suite helps keep you connected to your world.
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PRIUS c vs. the COMPETITION
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2016 Toyota Prius c Has the Highest City MPG Estimate in Its Class

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