Everyone will see you coming in the new Persona Series Prius c. With eye-popping Electric Lime Metallic or Cherry Pearl accents perfectly placed around the vehicle, this Special Edition definitely makes a bold statement everywhere it goes.
A ride this fun needs wheels to match. The Prius c Persona Series gets sleek 15-in. black alloy wheels that are sure to amp up the style.
Most people wouldn’t notice a rearview mirror—unless you’re driving the new Prius c Persona Series. You can’t miss the Electric Lime Metallic or Cherry Pearl-accented rearview mirror.
There are many things that set the Special Edition Prius c apart, and one of them is the exclusive Persona Series badging that helps add to its uniqueness.
This is style you can count on. Prius c stands out with standard single-LED projector low- and high-beam headlights and available LED fog lights set in an aggressively styled grille. Prius c helps you leave a small footprint while making a big impression.
Just a friendly heads up: other cars will be slowing down to get a better look at Prius c’s taillights. Their vibrant LED design helps you show off your expressive side, and the sporty rear bumper reminds everyone that this hybrid is always up for some fun.
Prius c is the perfect road trip partner with a powerful Entune™ Audio system, comfy seats wrapped in an eye-catching available two-tone interior fabric, and an available moonroof to let the outside in. It’s the perfect place to hang out with friends and brainstorm that next world-changing idea.
Know what’s cooler than one power source? Two of them. With our Hybrid Synergy Drive® you get a more efficient, more reliable combination of a gasoline engine and an electric motor. They work either independently or simultaneously, to move you in the most efficient way possible.
With Prius c, you can select the driving mode you want. Under certain conditions, in EV Mode, Prius c runs solely on battery power for up to one half mile. ECO Mode helps maximize fuel economy by limiting the operation of the climate control and adjusting the throttle response.
Stay connected to your tunes and more with available Entune™ Premium Audio with Integrated Navigation and App Suite. Equipped with the tech you crave, this smart multimedia system helps you make dinner reservations with OpenTable®, keep your tunes fresh with Pandora®, buy movie tickets with MovieTickets.com, and it lets you listen to Internet radio with Slacker Radio. And with the navigation system’s directions, getting to the fun is easier than ever.
Keeping your hands on the wheel in city traffic is a good thing. Bluetooth® wireless technology enables you to make phone calls from your compatible cell phone through the Prius c audio system and stream music from your compatible Bluetooth®-enabled device.
It’s easy to get into your Prius c with style. With the available Smart Key fob in your pocket or purse, simply grasp either the driver's or front passenger's door handle of your Prius c to unlock it. Plus, the engine starts with the push of a button.
Trying to set a hypermiling record? You’ll want your eyes on the road. This available feature puts a duplicate image of steering wheel controls on the Multi-Information Display, so you know if you’re pressing the button you want.
Hey, chilly nights are no excuse for not going out. Give your Prius c an added touch of comfort with available SofTex®-trimmed seating with heated front seats. Plus, view your surroundings frost-free with available heated power outside mirrors.
Get the information you need to maximize fuel economy. With the Multi-Information Display, a color screen shows a variety of data – including cruising range, fuel economy, EV driving distance, trip timer and outside temperature.
The energy monitor screen indicates the operation of the hybrid system in real time, so you can see your Prius c is running at optimum efficiency. Hybrid Synergy Drive® always employs the most efficient source of power.
If you know how much you’re saving, you know how much more you have to spend at the mall. ECO Savings lets you input the fuel cost and mpg average of a vehicle to compare with Prius c.
To help boost fuel economy, Prius c has an ECO Score display that rates how efficiently you are driving in three different categories—starting, cruising and stopping—and then gives you a score up to 100.
Prius c was designed with the big city, and small parking spots, in mind. As the smallest and most affordable member of the Prius Family, Prius c makes fitting into the city easier, and more fun, than ever.
We figured you’d want more room and the superior handling that comes from balancing the weight of the car. So we designed the sealed Nickel-Metal Hydride (Ni-MH) battery to fit in the space beneath the rear seats to lower the center of gravity and maximize interior space.
Aerodynamically speaking, Prius c is pretty refined. Those bumps on the taillights? Those are vortex generators. They help improve straight-line control and overall efficiency by dictating airflow behavior around the vehicle. And we’ve taken great sound-absorbing measures to keep outside noises outside, adding extra comfort and quietness to Prius c’s cabin.
Besides looking good, the rear spoiler on Prius c helps improve airflow dynamics around the back of the vehicle. It also adds another essential design element: awesomeness.
No problem fitting your gear or your dog in the car. Prius c has plenty of room, thanks to the available 60/40 split fold-down rear seats. Not just 17.1 cu. ft. of cargo volume, but also a variety of ways to configure it.
With four passenger doors and a rear liftgate, Prius c is an easy car to get into. The large rear liftgate to the cargo area makes it easy to take what you need along for the ride.
Our newly developed available Toyota Safety Sense™ C (TSS-C) is an active safety package that combines Pre-Collision System (PCS), Lane Departure Alert (LDA) and Auto High Beams (AHB) to help assist you. By working together, the systems help prevent three common incidents: frontal collisions, unintended lane departures and poor night visibility. TSS-C’s comprehensive features create in-the-moment safety designed to support your awareness and decision-making on the road.
This intuitive available system helps you to avoid a potential frontal collision in certain situations by using a forward-facing laser radar and camera that scans the road ahead. If a potential collision is detected, you are alerted with audible and visual warnings, and brake assistance is automatically activated. If you do not apply the brakes and the system determines the possibility of a collision with another vehicle is extremely high, the system may automatically apply the brakes, reducing speed in order to help you avoid a collision or reduce the impact.
Available Lane Departure Alert (LDA) is designed to help you stay in your lane and help keep you safe from harm. Using a specialized camera, the system can detect the visible painted lane markings on the road and will alert you if you start to drift out of your lane. An audible beeping will sound and an indicator light on the instrument panel will flash so you can then take corrective action.
The available Auto High Beam (AHB) system allows for enhanced visibility, helping make nighttime driving safe. Using a camera to detect oncoming vehicles’ headlights, Auto High Beams can switch between high and low beams for you.
Prius c comes standard with nine airbags, including a driver and front passenger Advanced Airbag System. In the event of certain severe collisions, a sensor designed to monitor the severity of the impact makes adjustments for the appropriate airbag deployment.
Every Prius c comes with Toyota’s Star Safety System™, an advanced suite of six safety features offered standard on every new Toyota. The system includes Vehicle Stability Control (VSC), Traction Control, Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).
There’s a lot of energy released in an impact. Prius c is equipped with energy-absorbing crumple zones that help dissipate that energy away from the passenger compartment.
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Prius c One
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