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Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

2016 Prius v

See 2017 Prius v

Space savvy.
Family friendly.

$26,675 starting msrp
as shown $34,270
44/40 est. mpg
Absolutely Red

    Versatile Interior

    An interior that fits your lifestyle

    Cargo space
    Flexible seat and cargo configurations
    Storage compartments
    Panoramic View Moonroof
    Cargo space

    Cargo space

    Refreshingly, the term “fill ‘er up” can now refer to cargo. Pop open the rear hatch-style door and you’ll unveil a full 34.3 cu. ft. of cargo space – so you can carry the essentials you need for a fun-filled journey.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Flexible seat and cargo configurations

    Flexible seat and cargo configurations

    The rear seats in the Prius v offer an array of seating and cargo configurations. The plush upholstery and extensive rear-seat leg room will make passengers in back feel like top priority. The seats not only slide forward and backward, but also recline for optimal comfort.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
    Storage compartments

    Storage compartments

    In addition to its cavernous cargo area, Prius v offers a wealth of smaller storage compartments for items like gloves, a flashlight or even a first aid kit.

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    Prius v Five rear cargo area under-floor storage
    Panoramic View Moonroof

    Panoramic View Moonroof

    Prius v offers you two windows to the world above with its available Panoramic View Moonroof. It features power shades that operate simultaneously and give every occupant an uplifting perspective.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package

    Comfort

    An inviting space for your family

    SofTex®-trimmed seats
    Smart Key System with Push Button Start
    Power lumbar and seat adjustments
    Sliding and reclining rear seats
    Heated front seats
    SofTex®-trimmed seats

    SofTex®-trimmed seats

    Prius v’s available SofTex®-trimmed seat material weighs approximately half as much as genuine leather and its manufacturing process generates approximately 85% fewer CO2 emissions and 99% fewer VOCs than conventional synthetic leather. It’s just one more way you can feel good about feeling comfortable.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
    Smart Key System with Push Button Start

    Smart Key System with Push Button Start

    Convenient tech that helps you get to the fun more quickly. With the Smart Key fob comfortably stashed in your pocket or purse, you can unlock the doors of Prius v when you touch the driver’s door handle. And once inside, the engine starts with the simple push of a button.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
    Power lumbar and seat adjustments

    Power lumbar and seat adjustments

    Prius v’s available 8-way adjustable driver’s seat with power lumbar support helps you find the driving position that’s perfect for you. And because customized comfort is the best way to fully enjoy the driving experience, these are not seats you’ll want to get out of anytime soon.

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    Prius v Four seat shown in Black SofTex®
    Sliding and reclining rear seats

    Sliding and reclining rear seats

    With rear seats that recline and slide forward and backward for maximum leg room, comfort is a given. And thanks to plush upholstery and generous rear-seat leg room, back-seat passengers will feel like they’re traveling in first-class comfort.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
    Heated front seats

    Heated front seats

    Prius v offers added comfort for those chilly nights. With the press of a button, you can add warmth to any trip with available SofTex®-trimmed heated front seats.

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    Prius v Four heated-front-seat buttons shown

    Eco Monitoring

    Tools to make your drive smarter and easier

    Hybrid System Indicator
    Energy monitor
    Current average fuel economy
    ECO Score
    Temperature screen
    Hybrid System Indicator

    Hybrid System Indicator

    Prius v’s informative Hybrid System Indicator screen shows you how efficiently you're driving, and helps you learn how to get the most out of your vehicle's remarkable fuel efficiency. It’s a fun and easy way to go from driver to efficiency expert.

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    Hybrid System Indicator screen shown on available 4.2-in. TFT Multi-Information Display
    Energy monitor

    Energy monitor

    The energy monitor screen indicates the operation of the hybrid system in real time. Hybrid Synergy Drive® employs the most efficient source of power possible.

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    Energy monitor screen shown on available 4.2-in. TFT Multi-Information Display
    Current average fuel economy

    Current average fuel economy

    Keep an eye on your gas mileage and get an instantaneous readout of your current and average mpg with Prius v’s fuel-usage screen. With this handy information, you can adjust your driving habits as needed to help maximize Prius v’s fuel efficiency.

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    Current average fuel economy screen shown on available 4.2-in. TFT Multi-Information Display
    ECO Score

    ECO Score

    Driving efficiently is all about being informed and Prius v is here to help you do just that. To help boost fuel economy, Prius v has an ECO Score display that rates how efficiently you are driving in three different categories—starting, cruising and stopping—and then gives you a score up to 100.

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    ECO Score screen shown on available 4.2-in. TFT Multi-Information Display
    Temperature screen

    Temperature screen

    A temperature screen makes it easy to keep an eye on comfort. Conveniently placed within the driver’s line of sight, this display shows the current temperature, HVAC mode and fan strength.

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    Temperature screen shown on available 4.2-in. TFT Multi-Information Display

    Technology

    Tech that helps you do more

    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite
    Entune® App Suite
    Navigation
    Backup camera display
    Single LED projector headlights
    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite

    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite

    With its available Entune™ Premium Audio with Integrated Navigation and App Suite, Prius v has the tech to help make your life easier and more fun. Featuring a 6.1-in. touch-screen display, integrated navigation system, JBL® Premium Audio and a suite of popular apps, it’s one smart way to help you stay connected.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
    Entune® App Suite

    Entune® App Suite

    Available Entune® App Suite brings a variety of popular mobile apps directly to your Prius v. OpenTable® is ready to help you make a dinner reservation, and Pandora® keeps your playlist loaded with the music you love. And that’s just the start: With Facebook Places, Yelp®, iHeartRadio, Destination Search and more apps, you’ll never miss out.

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    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite unit shown
    • Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
    • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
    Navigation

    Navigation

    The integrated navigation system in Prius v uses the high-resolution 6.1-in. touch-screen display to give you turn-by-turn directions, HD predictive traffic, and even a Doppler weather overlay.

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    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite unit shown
    • Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
    • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
    Backup camera display

    Backup camera display

    In Prius v, backing up is easier thanks to its integrated backup camera. Shift into Reverse and the 6.1-in. display automatically shows what the camera sees at the rear of the vehicle, helping you avoid objects that might otherwise be out of view.

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    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite unit shown
    • Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
    • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
    Single LED projector headlights

    Single LED projector headlights

    Prius v’s available Single LED (light-emitting diode) projector low- and high-beam headlights with auto on/off and an LED accent light produce a clean white light, offer extremely long life and require 20 to 30 percent less energy than traditional headlights.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

    Hybrid Technology

    Focused on an efficient future

    Prius v Four shown in Clear Sky Metallic
    MPG
    Proven hybrid drivetrain
    SULEV
    EV/ECO/POWER Modes
    MPG

    MPG

    Remember to wave goodbye to the gas stations as you’re driving past them. Thanks to its EPA-estimated 42 mpg combined, 2015 Prius v delivers the highest combined fuel efficiency of any SUV, crossover utility vehicle or wagon.

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    Prius v Four shown in Clear Sky Metallic
    Proven hybrid drivetrain

    Proven hybrid drivetrain

    For over 15 years, Toyota has been a world leader in the development of eco-sensitive technology with our advanced Hybrid Synergy Drive® system. This tried-and-tested system continues to be efficient, reliable and more popular with each passing year. Which means you can drive it with more confidence.

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    SULEV

    SULEV

    Prius v is rated as a Super Ultra Low Emission Vehicle (SULEV), a designation indicating it produces considerably fewer smog-forming emissions than an average gasoline-powered vehicle.

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    EV/ECO/POWER Modes

    EV/ECO/POWER Modes

    Prius v offers different modes for different types of driving. ECO Mode helps maximize fuel economy. EV Mode runs solely on battery power for up to one-half mile under certain conditions. And POWER Mode increases gas pedal response for enhanced acceleration.

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    Standard EV/ECO/POWER Mode buttons shown

    Hybrid Performance

    The science behind the efficiency

    Aerodynamic design
    Heavy acceleration
    Low acceleration
    Slowing/stopping
    Aerodynamic design

    Aerodynamic design

    Thanks to its sleek, aerodynamic design, Prius v always takes the path of least air resistance. With its familiar triangular silhouette allowing for a cabin shape designed and optimized for airflow, Prius v effortlessly slices the air while at the same time reducing fuel consumption and increasing overall efficiency.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Heavy acceleration

    Heavy acceleration

    Some conditions require more power to navigate. During heavy acceleration, the Prius v gasoline engine is used while the battery supplies increased drive power to the electric motor.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Low acceleration

    Low acceleration

    Prius v maximizes efficiency from the moment you put your foot to the pedal. From its initial slow acceleration to low speeds, Prius v can be powered solely by the high-torque electric motor under certain conditions.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Slowing/stopping

    Slowing/stopping

    Prius v is efficient whether it’s moving or not. Slow it down, and the gas engine can shut off and the electric motor can convert momentum into electricity, storing it in the hybrid battery. Come to a complete stop, and Prius v can conserve fuel and reduce smog-forming emissions by again shutting off the gas engine.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

    Smart Safety

    Drive with confidence

    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Seven airbags
    Star Safety System™
    Whiplash-Injury-Lessening front seats
    LATCH
    Peace of mind with every new vehicle
    Seven airbags

    Seven airbags

    Prius v comes with seven airbags standard, including both driver and front passenger airbags, as well as a driver knee airbag.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Star Safety System™

    Star Safety System™

    Prius v comes with the standard Star Safety System™, a suite of advanced safety features that includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

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    Whiplash-Injury-Lessening front seats

    Whiplash-Injury-Lessening front seats

    Whiplash-Injury-Lessening (WIL) seats are engineered to yield in a controlled fashion in certain rear-end collisions, reducing the motion differential between head and torso, and helping minimize injury.

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    Prius v seat shown in Black SofTex®
    LATCH

    LATCH

    To help protect smaller family members, every Prius v comes equipped with a LATCH (Lower Anchors and Tethers for CHildren) restraint system. With lower anchors and tethers on outboard rear seats, LATCH helps you properly and securely restrain child safety seats to help keep younger passengers safe.

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    Prius v rear seats shown in Black SofTex®
    Peace of mind with every new vehicle

    Peace of mind with every new vehicle

    Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years, regardless of mileage.

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    Advanced Protection

    Designed to improve your drive

    Left to right: Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package; Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
    Dynamic Radar Cruise Control
    Lane Departure Alert
    Pre-Collision System
    Auto High Beam
    Safety Connect®
    Dynamic Radar Cruise Control

    Dynamic Radar Cruise Control

    It’s not always easy to manually keep a consistent distance between your vehicle and the one in front of you. With this available radar system, Prius v automatically adjusts its speed to help maintain a preset following distance between you and the car traveling directly in front of you.

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    Left to right: Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package; Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
    Lane Departure Alert

    Lane Departure Alert

    If an inadvertent lane departure is detected, the available Lane Departure Alert (LDA) system issues an audible warning and displays a warning on the instrument panel.

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    Left to right: Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package; Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
    Pre-Collision System

    Pre-Collision System

    When collisions happen, there’s rarely time to get ready for them. An available Pre-Collision System (PCS) on Prius v uses radar to help determine if a frontal collision is unavoidable, and automatically applies the brakes and retracts the front seatbelts to help prepare for it.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Auto High Beam

    Auto High Beam

    Prius v helps make nighttime driving easier for all drivers on the road. Its available Auto High Beam (AHB) system helps detect vehicles and, depending on the circumstances, automatically switches the high beams on and off.

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    Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
    Safety Connect®

    Safety Connect®

    Via Toyota’s 24/7 call center, available Safety Connect® offers subscribers helpful features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.

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    Prius v Five interior shown in Black SofTex® with available Advanced Technology Package

    Prius v Models

    Two

    $26,675 starting
    • 44/40 est. mpg
    • Entune™ Audio with integrated backup camera display
    • Smart Key System on driver’s door
    • Daytime Running Lights (DRL)
    Build
    Prius v Two

    Three

    $28,060 starting
    • 44/40 est. mpg
    • 4.2-in. TFT Multi-Information Display
    • Smart Key System on three doors
    • Entune™ Premium Audio with Integrated Navigation and App Suite
    Build
    Prius v Three

    Four

    $29,695 starting
    • 44/40 est. mpg
    • SofTex®-trimmed heated front seats
    • 8-way power-adjustable driver's seat
    • Auto-dimming rearview mirror with HomeLink®
    Build
    Prius v Four

    Five

    $30,935 starting
    • 44/40 est. mpg
    • 17-in. 10-spoke alloy wheels
    • Single LED projector low- and high-beam headlights
    • Available Advanced Technology Package
    Build
    Prius v Five
    2016 Toyota Prius v Is an IIHS TSP+ With Optional Front Crash Prevention
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