Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

2016 Prius v

See 2015 Prius v

Space savvy.
Family friendly.

$26,675 starting msrp
as shown $34,270
44/40 est. mpg
Absolutely Red

Prices and colors may vary by model.

Versatile Interior

An interior that fits your lifestyle

Cargo space
Flexible seat and cargo configurations
Storage compartments
Panoramic View Moonroof
Cargo space

Cargo space

Refreshingly, the term “fill ‘er up” can now refer to cargo. Pop open the rear hatch-style door and you’ll unveil a full 34.3 cu. ft. of cargo space – so you can carry the essentials you need for a fun-filled journey.

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Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Flexible seat and cargo configurations

Flexible seat and cargo configurations

The rear seats in the Prius v offer an array of seating and cargo configurations. The plush upholstery and extensive rear-seat leg room will make passengers in back feel like top priority. The seats not only slide forward and backward, but also recline for optimal comfort.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
Storage compartments

Storage compartments

In addition to its cavernous cargo area, Prius v offers a wealth of smaller storage compartments for items like gloves, a flashlight or even a first aid kit.

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Prius v Five rear cargo area under-floor storage
Panoramic View Moonroof

Panoramic View Moonroof

Prius v offers you two windows to the world above with its available Panoramic View Moonroof. It features power shades that operate simultaneously and give every occupant an uplifting perspective.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package

Comfort

An inviting space for your family

SofTex®-trimmed seats
Smart Key System with Push Button Start
Power lumbar and seat adjustments
Sliding and reclining rear seats
Heated front seats
SofTex®-trimmed seats

SofTex®-trimmed seats

Prius v’s available SofTex®-trimmed seat material weighs approximately half as much as genuine leather and its manufacturing process generates approximately 85% fewer CO2 emissions and 99% fewer VOCs than conventional synthetic leather. It’s just one more way you can feel good about feeling comfortable.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
Smart Key System with Push Button Start

Smart Key System with Push Button Start

Convenient tech that helps you get to the fun more quickly. With the Smart Key fob comfortably stashed in your pocket or purse, you can unlock the doors of Prius v when you touch the driver’s door handle. And once inside, the engine starts with the simple push of a button.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
Power lumbar and seat adjustments

Power lumbar and seat adjustments

Prius v’s available 8-way adjustable driver’s seat with power lumbar support helps you find the driving position that’s perfect for you. And because customized comfort is the best way to fully enjoy the driving experience, these are not seats you’ll want to get out of anytime soon.

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Prius v Four seat shown in Black SofTex®
Sliding and reclining rear seats

Sliding and reclining rear seats

With rear seats that recline and slide forward and backward for maximum leg room, comfort is a given. And thanks to plush upholstery and generous rear-seat leg room, back-seat passengers will feel like they’re traveling in first-class comfort.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
Heated front seats

Heated front seats

Prius v offers added comfort for those chilly nights. With the press of a button, you can add warmth to any trip with available SofTex®-trimmed heated front seats.

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Prius v Four heated-front-seat buttons shown

Eco Monitoring

Tools to make your drive smarter and easier

Hybrid System Indicator
Energy monitor
Current average fuel economy
ECO Score
Temperature screen
Hybrid System Indicator

Hybrid System Indicator

Prius v’s informative Hybrid System Indicator screen shows you how efficiently you're driving, and helps you learn how to get the most out of your vehicle's remarkable fuel efficiency. It’s a fun and easy way to go from driver to efficiency expert.

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Hybrid System Indicator screen shown on available 4.2-in. TFT Multi-Information Display
Energy monitor

Energy monitor

The energy monitor screen indicates the operation of the hybrid system in real time. Hybrid Synergy Drive® employs the most efficient source of power possible.

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Energy monitor screen shown on available 4.2-in. TFT Multi-Information Display
Current average fuel economy

Current average fuel economy

Keep an eye on your gas mileage and get an instantaneous readout of your current and average mpg with Prius v’s fuel-usage screen. With this handy information, you can adjust your driving habits as needed to help maximize Prius v’s fuel efficiency.

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Current average fuel economy screen shown on available 4.2-in. TFT Multi-Information Display
ECO Score

ECO Score

Driving efficiently is all about being informed and Prius v is here to help you do just that. To help boost fuel economy, Prius v has an ECO Score display that rates how efficiently you are driving in three different categories—starting, cruising and stopping—and then gives you a score up to 100.

View Specs

ECO Score screen shown on available 4.2-in. TFT Multi-Information Display
Temperature screen

Temperature screen

A temperature screen makes it easy to keep an eye on comfort. Conveniently placed within the driver’s line of sight, this display shows the current temperature, HVAC mode and fan strength.

View Specs

Temperature screen shown on available 4.2-in. TFT Multi-Information Display

Technology

Tech that helps you do more

Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
Entune™ Premium JBL® Audio with Integrated Navigation and App Suite
Entune® App Suite
Navigation
Backup camera display
Single LED projector headlights
Entune™ Premium JBL® Audio with Integrated Navigation and App Suite

Entune™ Premium JBL® Audio with Integrated Navigation and App Suite

With its available Entune™ Premium Audio with Integrated Navigation and App Suite, Prius v has the tech to help make your life easier and more fun. Featuring a 6.1-in. touch-screen display, integrated navigation system, JBL® Premium Audio and a suite of popular apps, it’s one smart way to help you stay connected.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package
Entune® App Suite

Entune® App Suite

Available Entune® App Suite brings a variety of popular mobile apps directly to your Prius v. OpenTable® is ready to help you make a dinner reservation, and Pandora® keeps your playlist loaded with the music you love. And that’s just the start: With Facebook Places, Yelp®, iHeartRadio, Destination Search and more apps, you’ll never miss out.

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Entune™ Premium JBL® Audio with Integrated Navigation and App Suite unit shown
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner’s Manual for details.
Navigation

Navigation

The integrated navigation system in Prius v uses the high-resolution 6.1-in. touch-screen display to give you turn-by-turn directions, HD predictive traffic, and even a Doppler weather overlay.

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Entune™ Premium JBL® Audio with Integrated Navigation and App Suite unit shown
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner’s Manual for details.
Backup camera display

Backup camera display

In Prius v, backing up is easier thanks to its integrated backup camera. Shift into Reverse and the 6.1-in. display automatically shows what the camera sees at the rear of the vehicle, helping you avoid objects that might otherwise be out of view.

View Specs

Entune™ Premium JBL® Audio with Integrated Navigation and App Suite unit shown
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
  • Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner’s Manual for details.
Single LED projector headlights

Single LED projector headlights

Prius v’s available Single LED (light-emitting diode) projector low- and high-beam headlights with auto on/off and an LED accent light produce a clean white light, offer extremely long life and require 20 to 30 percent less energy than traditional headlights.

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Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

Hybrid Technology

Focused on an efficient future

Prius v Four shown in Clear Sky Metallic
MPG
Proven hybrid drivetrain
SULEV
EV/ECO/POWER Modes
MPG

MPG

Remember to wave goodbye to the gas stations as you’re driving past them. Thanks to its EPA-estimated 42 mpg combined, 2015 Prius v delivers the highest combined fuel efficiency of any SUV, crossover utility vehicle or wagon.

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Prius v Four shown in Clear Sky Metallic
Proven hybrid drivetrain

Proven hybrid drivetrain

For over 15 years, Toyota has been a world leader in the development of eco-sensitive technology with our advanced Hybrid Synergy Drive® system. This tried-and-tested system continues to be efficient, reliable and more popular with each passing year. Which means you can drive it with more confidence.

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SULEV

SULEV

Prius v is rated as a Super Ultra Low Emission Vehicle (SULEV), a designation indicating it produces considerably fewer smog-forming emissions than an average gasoline-powered vehicle.

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EV/ECO/POWER Modes

EV/ECO/POWER Modes

Prius v offers different modes for different types of driving. ECO Mode helps maximize fuel economy. EV Mode runs solely on battery power for up to one-half mile under certain conditions. And POWER Mode increases gas pedal response for enhanced acceleration.

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Standard EV/ECO/POWER Mode buttons shown

Hybrid Performance

The science behind the efficiency

Aerodynamic design
Heavy acceleration
Low acceleration
Slowing/stopping
Aerodynamic design

Aerodynamic design

Thanks to its sleek, aerodynamic design, Prius v always takes the path of least air resistance. With its familiar triangular silhouette allowing for a cabin shape designed and optimized for airflow, Prius v effortlessly slices the air while at the same time reducing fuel consumption and increasing overall efficiency.

View Specs

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Heavy acceleration

Heavy acceleration

Some conditions require more power to navigate. During heavy acceleration, the Prius v gasoline engine is used while the battery supplies increased drive power to the electric motor.

View Specs

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Low acceleration

Low acceleration

Prius v maximizes efficiency from the moment you put your foot to the pedal. From its initial slow acceleration to low speeds, Prius v can be powered solely by the high-torque electric motor under certain conditions.

View Specs

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Slowing/stopping

Slowing/stopping

Prius v is efficient whether it’s moving or not. Slow it down, and the gas engine can shut off and the electric motor can convert momentum into electricity, storing it in the hybrid battery. Come to a complete stop, and Prius v can conserve fuel and reduce smog-forming emissions by again shutting off the gas engine.

View Specs

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

Smart Safety

Drive with confidence

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Seven airbags
Star Safety System™
Whiplash-Injury-Lessening front seats
LATCH
Peace of mind with every new vehicle
Seven airbags

Seven airbags

Prius v comes with seven airbags standard, including both driver and front passenger airbags, as well as a driver knee airbag.

View Specs

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Star Safety System™

Star Safety System™

Prius v comes with the standard Star Safety System™, a suite of advanced safety features that includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

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Whiplash-Injury-Lessening front seats

Whiplash-Injury-Lessening front seats

Whiplash-Injury-Lessening (WIL) seats are engineered to yield in a controlled fashion in certain rear-end collisions, reducing the motion differential between head and torso, and helping minimize injury.

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Prius v seat shown in Black SofTex®
LATCH

LATCH

To help protect smaller family members, every Prius v comes equipped with a LATCH (Lower Anchors and Tethers for CHildren) restraint system. With lower anchors and tethers on outboard rear seats, LATCH helps you properly and securely restrain child safety seats to help keep younger passengers safe.

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Prius v rear seats shown in Black SofTex®
Peace of mind with every new vehicle

Peace of mind with every new vehicle

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years, regardless of mileage.

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Advanced Protection

Designed to improve your drive

Left to right: Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package; Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Dynamic Radar Cruise Control
Lane Departure Alert
Pre-Collision System
Auto High Beam
Safety Connect®
Dynamic Radar Cruise Control

Dynamic Radar Cruise Control

It’s not always easy to manually keep a consistent distance between your vehicle and the one in front of you. With this available radar system, Prius v automatically adjusts its speed to help maintain a preset following distance between you and the car traveling directly in front of you.

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Left to right: Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package; Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Lane Departure Alert

Lane Departure Alert

If an inadvertent lane departure is detected, the available Lane Departure Alert (LDA) system issues an audible warning and displays a warning on the instrument panel.

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Left to right: Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package; Prius v Five shown in Clear Sky Metallic with available Advanced Technology Package
Pre-Collision System

Pre-Collision System

When collisions happen, there’s rarely time to get ready for them. An available Pre-Collision System (PCS) on Prius v uses radar to help determine if a frontal collision is unavoidable, and automatically applies the brakes and retracts the front seatbelts to help prepare for it.

View Specs

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Auto High Beam

Auto High Beam

Prius v helps make nighttime driving easier for all drivers on the road. Its available Auto High Beam (AHB) system helps detect vehicles and, depending on the circumstances, automatically switches the high beams on and off.

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Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package
Safety Connect®

Safety Connect®

Via Toyota’s 24/7 call center, available Safety Connect® offers subscribers helpful features such as Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.

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Prius v Five interior shown in Black SofTex® with available Advanced Technology Package

Prius v Models

Two

$26,675 starting
  • 44/40 est. mpg
  • Entune™ Audio with integrated backup camera display
  • Smart Key System on driver’s door
  • Daytime Running Lights (DRL)
BUILD
Prius v Two

Three

$28,060 starting
  • 44/40 est. mpg
  • 4.2-in. TFT Multi-Information Display
  • Smart Key System on three doors
  • Entune™ Premium Audio with Integrated Navigation and App Suite
BUILD
Prius v Three

Four

$29,695 starting
  • 44/40 est. mpg
  • SofTex®-trimmed heated front seats
  • 8-way power-adjustable driver's seat
  • Auto-dimming rearview mirror with HomeLink®
BUILD
Prius v Four

Five

$30,935 starting
  • 44/40 est. mpg
  • 17-in. 10-spoke alloy wheels
  • Single LED projector low- and high-beam headlights
  • Available Advanced Technology Package
BUILD
Prius v Five
2015 Prius v was named an Excellent Value by IntelliChoice.
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