From the early stages of the design process up until our cars roll off the assembly line, quality is key at Toyota. You can see it in the materials, the fit and finish, and the innovative new technology that we put into each of our vehicles.
The best people for telling the story of Toyota longevity are the owners. They email us about vehicles being passed down through generations. They post their impressive mileage totals in forums. In fact, you can read some of these stories about one of our most beloved models at www.toyota.com/camryeffect.
“Kaizen” means striving for continuous improvement, and it’s a philosophy that we stand by. At our factories, the production line is seen as a progression of customers, not employees – and each team member is responsible for passing along a perfect part or assembly to the next. Every team member has the authority and the responsibility to stop the line if a component or assembly doesn’t meet our quality standards.
Toyota started the North American Center for Quality Excellence in 2010. The center trains our team members and partners in safety, design and quality control, so we’re continuously improving the process. Our Product Quality Field Offices give a direct link between customers and our design, quality and manufacturing organizations. This helps us respond to customer issues quickly and effectively. These are just a few of the ways we continually improve our products, and part of the reason Toyota is ranked #1 in customer satisfaction.7