The adventure continues

The 2014 RAV4 captures the spirit of freedom that began with the original RAV4, yet breaks new ground in refinement, practicality and technology. With expressive styling and a roomy, comfortable interior, RAV4 is decidedly refined—but with agile handling and all-weather capability, it’s ready for adventure whenever you are.

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Limited shown in Barcelona Red Metallic

Giving you a lift

We improved both the looks and functionality of RAV4 by giving the traditional rear-mounted spare a new home underneath the cargo floor. So now, RAV4 has a true liftgate that opens up instead of out, making cargo loading easier. And if you go for RAV4 Limited, you’ll get a power liftgate with jam protection that even offers height adjustment.

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XLE shown in Blue Crush Metallic

A fresh face

Part of RAV4’s new attitude comes from a handsome front-end design with a chrome-accented grille, projector-beam headlights and Daytime Running Lights (DRL) that make you more visible to other drivers. On RAV4 Limited, you get auto on/off headlights as well as integrated fog lights that help you cut through the haze.

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Limited shown in Blizzard Pearl

A dash of class

Featuring soft-touch interior accents and available French stitching, RAV4’s dynamic interior incorporates a standard Entune™ Audio system with 6.1-inch touch-screen, speedometer/tachometer and Multi-Information Display.

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Limited interior shown in Terracotta with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

Take the wheel

With satin silver inlays and raised grips at the 10 and 2 positions, RAV4’s steering wheel is as pleasing to look at as it is to hold.

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Limited interior shown in Terracotta with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

French influence

RAV4's interior offers a new level of refinement with available French stitching throughout. Using genuine thread, this subtle design touch adds visual contrast and contemporary style.

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Limited interior shown in Terracotta with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

In the know

The cool blue glow of RAV4’s instrument cluster makes it easy to read the centrally located speedometer, tachometer and Multi-Information Display.

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Limited shown

Fun for five

RAV4 offers up to 42.6 inches of front leg room and 37.2 inches of rear leg room, so it can accommodate four of your favorite six-foot passengers with room to spare.

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Limited interior shown in Terracotta

A treat for the senses

With supportive seats, soft-touch interior accents and eight cup holders, RAV4 provides uncommon comfort no matter where your travels take you. Everything serves the driver and passengers. A fabric-trimmed 6-way adjustable driver’s seat with sport bolsters and seatback pocket keep you, and your stuff, in place.

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XLE interior shown in Black fabric with available Entune™ Premium Audio with Navigation 9 and App Suite 10

Dual zone climate control

Comfortable passengers are happy passengers. This available system lets you and your front passenger regulate your own environments with individual temperature control.

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Limited shown in Classic Silver Metallic

Front seats

RAV4’s front seats are easily adjustable to suit your preferences. If you want more of a good thing, RAV4 Limited’s driver’s seat offers 8-way power adjustability with memory function and power lumbar support for long-haul comfort.

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Limited driver’s seat shown in Black

Reclining rear seat

Treat your friends and family like first-class passengers. With the pull of a handle, they can recline the rear seatbacks and enjoy the ride.

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Limited rear seat shown in Black

Smart Key System

With the available Smart Key 11 fob in your pocket or purse, you can unlock the front doors and liftgate with just a touch, and start the engine with the push of a button. You can also lock and unlock the doors and/or liftgate remotely with the Smart Key fob.

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Limited Smart Key fob shown

Steering wheel-mounted controls

RAV4’s standard tilt/telescopic steering wheel features integrated controls for the things you use most, like the audio system, Bluetooth® 12 hands-free phone and Multi-Information Display.

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Limited steering wheel shown

Power Moonroof

Power moonroof

Connect with the wonders of Mother Nature by opening the standard power tilt/slide moonroof on RAV4 XLE and Limited models. This feature also includes a sliding sunshade to help keep you protected when the sun is directly overhead.

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Limited interior shown in Ash with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

JBL<sup>®</sup> Audio

JBL® audio

There’s nothing like driving to the beat of your favorite music. When you select available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10 on RAV4 Limited, you’ll get the power of 11 JBL® GreenEdge™ speakers in seven locations, with a subwoofer and amplifier, for incredible dynamic range and clarity.

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Limited interior shown in Ash with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

USB Port/Aux Audio Jack

USB port/aux audio jack

RAV4 comes standard with a USB port 15 so you can connect your iPod® 16 and control it through the audio system. You can also plug into the auxiliary audio jack to use your MP3 player or other portable device.

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Limited interior shown in Ash with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

12-Volt Power Outlets

12-volt power outlets

Charge your phones, laptops or whatever you’ve brought along for the ride with two 12-volt outlets in the front center console.

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Limited interior shown in Ash with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10

Noise-Reducing Windshield

Noise-reducing windshield

RAV4’s windshield consists of two sheets of glass with a thin layer of plastic bonded in between. The plastic layer helps absorb certain sound waves for a quieter interior environment—and easier conversation.

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XLE interior shown in Black fabric

Sound-Dampening Materials

Sound-dampening materials

The chassis design incorporates sound-dampening materials in the engine compartment and floorpan to further reduce noise.

Limited interior shown in Terracotta

Improved Aerodynamics

Improved aerodynamics

Our engineers looked at every area wind drag could be minimized, right down to the outside mirrors and taillights. These areas incorporate small bumps called vortex generators, which help direct airflow around the vehicle for greater stability at highway speeds.

Limited shown in Classic Silver Metallic

Height-adjustable power liftgate

Height-adjustable power liftgate

No free hands? No problem. RAV4 Limited comes standard with a power rear liftgate featuring jam protection, plus a handy height-adjustment feature. Simply raise the liftgate to your ideal height, then press and hold the cargo door button for two seconds until a confirmation beep sounds. Now, whether you open the liftgate via release or key fob, it will open to the desired height every time.

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Limited shown in Pyrite Mica

Cargo Capacity

Cargo capacity

Even with all the leg room offered by RAV4’s interior, there’s still plenty of room for your gear. In fact, you can stow up to 38.4 cubic feet of cargo 17 with the rear seatbacks in their upright position.

View Specs

XLE interior shown in Ash fabric with available Entune™ Premium Audio with Navigation 9 and App Suite 10

Fold-Flat Second Row

Fold-flat second row

When you find a treasure that’s too big to fit in the cargo area, you can fold the second-row seats in seconds. Just pull the handle up and lower the seatbacks to create a wide, flat load space with 73.4 cubic feet of cargo capacity. 17

View Specs

XLE interior shown in Ash fabric with available Entune™ Premium Audio with Navigation 9 and App Suite 10

Low Load Height

Low load height

A low, flat-load floor is flush with the rear bumper, making it easy to load and unload all your cargo.

View Specs

Limited shown in Pyrite Mica

2.5-Liter 4-Cylinder DOHC

2.5-liter 4-cylinder DOHC

RAV4’s standard 2.5-liter 4-cylinder DOHC engine develops 176 horsepower and 172 lb.-ft. of torque for brisk acceleration and great drivability. And with its Dual Variable Valve Timing with intelligence (VVT-i) technology, it gets surprising fuel economy too.

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XLE AWD shown in Barcelona Red Metallic

6-Speed Automatic

6-speed automatic

A 6-speed Electronically Controlled automatic Transmission with intelligence (ECT-i) improves drivability for impressive acceleration and reduced fuel consumption.

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XLE AWD shown in Barcelona Red Metallic

31 MPG highway

31 MPG highway

RAV4 has an appetite for adventure, not fuel. A number of improvements like a new transmission and more efficient engine add up to an EPA-estimated 31 hwy mpg 2 for Front-Wheel Drive models, along with an Ultra Low Emission Vehicle II (ULEV-II) rating.

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XLE AWD shown in Barcelona Red Metallic

ECO Mode

ECO Mode

How far is that next gas station, anyway? RAV4’s ECO Mode changes the accelerator input and air conditioning/climate control parameters when you need greater fuel efficiency.

View Specs

XLE AWD shown in Barcelona Red Metallic

Electric Power Steering

Electric Power Steering

Engine-driven accessories like a power steering pump increase fuel consumption. So RAV4 is fitted with an Electric Power Steering (EPS) system that provides low effort and great feedback. Plus, with fewer moving parts, it’s more reliable than conventional hydraulic systems.

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XLE AWD shown in Barcelona Red Metallic

Dynamic Torque-Control AWD

Our All-Wheel Drive (AWD) system with Dynamic Torque Control made its debut on RAV4 AWD. It improves handling by distributing engine power from front to rear and manages the vehicle’s braking system from side to side for maximum control.

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XLE AWD shown in Classic Silver Metallic

Automatic Limited-Slip Differential

Standard on RAV4 Front-Wheel Drive models, Auto LSD helps control front wheelslip for more traction on slick or unstable surfaces.

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XLE AWD shown in Classic Silver Metallic

Sport Mode

Sport Mode

Get the most out of RAV4’s powerful engine and chassis with Sport Mode. It increases accelerator response and enhances steering feel for a more engaging experience.

View Specs

XLE AWD shown in Classic Silver Metallic

Tuned suspension

RAV4’s suspension has been tuned to provide a smoother ride on the highway, yet offers the same rugged reliability when the going gets rough.

View Specs

XLE AWD shown in Classic Silver Metallic

Chassis rigidity

Sometimes, it’s the unseen details that make a big difference. Case in point: spot welds. RAV4’s spot welds help reduce chassis flex in key areas for improved handling and control.

XLE AWD shown in Classic Silver Metallic

Technology Package

Available on RAV4 Limited, and all new for 2014, this package includes: Blind Spot Monitor (BSM) 18 with Rear Cross-Traffic Alert (RCTA), 19 Lane Departure Alert (LDA), 20 and Auto High Beam (AHB). 21

  1. BSM is designed to alert you of vehicles in a blind spot, while RCTA warns you of approaching vehicles when backing up.
  2. LDA is designed to alert drivers with audible and display warnings when they inadvertently depart the lane.
  3. At certain speeds, AHB will activate the high beams in select low light situations and switch back when conditions change, so you can better see the road ahead.

View Specs

Limited shown in Black. Lane Departure Alert and Auto High Beam photos are for illustration purposes only. See your Owner’s Manual for details.

Improved visibility

RAV4’s hood gently slopes down from the windshield to give you the best possible view of your surroundings. It’s a subtle detail that improves visibility for enhanced awareness and safety.

View Specs

Limited shown in Black with available Entune™ Premium JBL® Audio with Navigation 9 and App Suite. 10

Eight Airbags

Eight airbags

We want you to enjoy your drive without worries. That’s why RAV4 comes with eight airbags,22 including our driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, front- and second-row Roll-sensing Side Curtain Airbags (RSCA), and a driver knee airbag and a front passenger seat-cushion airbag.

View Specs

Limited shown in Classic Silver Metallic. Photo not intended to replicate actual inflated airbags.

Star Safety System™

Star Safety System™

Standard on RAV4, the Star Safety System™ is a suite of six advanced safety features including Enhanced Vehicle Stability Control (VSC), 23 Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) 24 and Smart Stop Technology (SST)®. 25

Learn More

Limited shown in Classic Silver Metallic. Photo not intended to replicate actual inflated airbags.

WIL Seats

Whiplash-Injury-Lessening (WIL) seats

RAV4's front seats are engineered to yield in a controlled manner in certain rear-end collisions, helping to reduce the risk of neck injuries.26

View Specs

Limited shown in Classic Silver Metallic. Photo not intended to replicate actual inflated airbags.

ToyotaCare

ToyotaCare

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan 27 with the purchase or lease of every new RAV4 for two years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for two years, regardless of mileage.

Learn More

LE shown in Black with available roof rails, XLE shown in Blue Crush Metallic, and Limited shown in Barcelona Red Metallic

Longevity

Longevity

A new RAV4 comes with legendary Toyota durability. Over 90% of all Toyota RAV4s sold in the last 10 years are still on the road. 28

More info

LE shown in Black with available roof rails, XLE shown in Blue Crush Metallic, and Limited shown in Barcelona Red Metallic

Download Brochure

LE

$23,550msrp1

View Trims

Trim MSRP    
LE FWD 2.5L 4-Cyl. $23,550 msrp1 Full Specs Build
LE AWD 2.5L 4-Cyl. $24,950 msrp1 Full Specs Build
  • Entune™ Audio with integrated backup camera 13 display
  • ECO/Sport Modes
  • Soft-touch interior accents
  • Available AWD with Dynamic Torque Control
Build

XLE

$25,000msrp1

View Trims

Trim MSRP    
XLE FWD 2.5L 4-Cyl. $25,000 msrp1 Full Specs Build
XLE AWD 2.5L 4-Cyl. $26,400 msrp1 Full Specs Build
  • Dual zone automatic climate control with air filter
  • Color-keyed heated power outside mirrors with turn signal indicators and folding feature
  • Roof rails
  • Available Entune™ Premium Audio with Navigation 9 and App Suite 10
Build

Limited

$28,320msrp1

View Trims

Trim MSRP    
Limited FWD 2.5L 4-Cyl. $28,320 msrp1 Full Specs Build
Limited AWD 2.5L 4-Cyl. $29,720 msrp1 Full Specs Build
  • SofTex®-trimmed 8-way power-adjustable driver’s seat with memory function
  • Height-adjustable power liftgate with jam protection
  • Smart Key System 11
  • Available Entune™ Premium JBL® Audio with Navigation 9 and App Suite 10
Build

Over 90% of RAV4s sold in the last 10 years are still on the
road today.

Based on IHS Automotive: Polk U.S. Vehicles In Operation registration statistics MY 2004-2013 as of October 2013.

KBB.com Consumer Ratings

Based on Consumer Ratings:
*Based on consumer ratings.

Ratings Currently Unavailable

Check back soon.

Edmunds.com Consumer Ratings

out of 5

Based on Consumer Ratings:
*Based on consumer ratings.

Ratings Currently Unavailable

Check back soon.

 
 

independent analysis by  

msrp

/ mpg

msrp

/ mpg

  • MSRP Including Destination Charge
  • Cargo Volume (cu. Ft.)
  • Leg Room Front (In)
  • Active Head Restraints

$23,550 starting msrp 1

24/31 est. mpg 2

Now it's time for your personal touch.

Get started by choosing the model or grade that you'd like, then select your favorite color and get creative with a variety of options and packages.

  1. Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $810 for Cars, $860 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma and Venza), and $995 for Large Trucks (Land Cruiser, Tundra and Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
  2. 2014 EPA-estimated mileage. Actual mileage will vary.
  3. EPA-estimated driving range when vehicle is fully charged. Excludes driving conditions. Actual mileage will vary.
  4. 2014 EPA-estimated mpg equivalent. Actual mpge will vary based on driving habits, charging practice, battery age, weather, temperature and road/traffic conditions. Battery capacity will decrease with time and use. For more information on mpge and range, please see www.fueleconomy.gov.
  5. 2013 EPA combined estimated miles per gasoline gallon equivalent. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Actual results will vary for many reasons including driving conditions and how you drive and maintain your vehicle.
  6. 2014 EPA-estimated 51 city/49 highway/50 combined mpg. Actual mileage will vary.
  7. Not available on Limited
  8. Extra-cost color.
  9. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway; updates may be available at an additional cost from your dealer. See your Navigation System Owner’s Manual for details.
  10. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
  11. The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
  12. Concentrating on the road should always be your first priority while driving. Do not use the hands-free phone system if it will distract you. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.
  13. The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit effectiveness and view may become cloudy.
  14. SiriusXM services require a subscription after 90-day trial period. Subscriptions governed by SiriusXM Customer Agreement available at www.siriusxm.com. If you decide to continue your SiriusXM service at the end of your complimentary trial, the plan you choose will automatically renew and bill at then-current rates until you call 1-866-635-2349 to cancel. Fees and programming subject to change. Available only to those at least 18 years of age in the 48 contiguous United States and D.C.
  15. May not be compatible with all mobile phones, MP3/WMA players and like models.
  16. iPod® and iPhone® are registered trademarks of Apple Inc. All rights reserved.
  17. Cargo and load capacity limited by weight and distribution.
  18. Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are several limitations to the function, detection, range and clarity of the monitor. For a complete list of limitations and directions regarding use of the monitor, please see the Owner's Manual.
  19. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range and clarity of the system. To learn more, see your Owner's Manual.
  20. Lane Departure Alert is designed to read the lane markers under certain conditions, and provide visual and audible alerts when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors. See Owner’s Manual for more information.
  21. The automatic high beam system operates at speeds above 21 mph. Situations such as a dirty windshield, variable weather, lighting conditions and hilly terrain will limit effectiveness, requiring the driver to manually turn off. See Owner’s Manual for details.
  22. All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for further information/warnings.
  23. Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner's Manual for further details.
  24. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions.
  25. Smart Stop Technology® operates only in the event of certain simultaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology® is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner's Manual for further details.
  26. Whiplash-Injury-Lessening front seats can help reduce the severity of whiplash injury in certain rear end collisions.
  27. Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new vehicle cannot be part of a rental or commercial fleet, or a livery/taxi vehicle. See participating Toyota dealer for plan details. Valid only in the continental U.S. and Alaska. Roadside assistance does not include parts and fluids, except emergency fuel delivery.
  28. Based on Polk U.S. Vehicles In Operation registration statistics MY 1996-2011 as of July 2011.