Toyota Safety
$1,000,000/hr.
At Toyota, we’re currently investing one million dollars an hour to enhance the safety and technology of our vehicles.
Star Safety SystemTM
Toyota is the first full-line manufacturer to make the features of the Star Safety SystemTM standard on all vehicles.
SMART Teams
To react quickly to customers firsthand, our rapid response SMART Teams will conduct an on-site analysis.
IIHS Top Safety Picks
No other brand has more 2010 Insurance Institute for Highway Safety Top Safety Pick Awards than Toyota. [1]
The Toyota City Diaries
Read "The Toyota City Diaries" for a behind-the-scenes look at Toyota's safety and quality efforts with Kristen Tabar, one of Toyota's top U.S. engineers.