Toyota Safety
Smart Stop Technology[1]
Smart Stop Technology (SST) [1] is designed to automatically reduce engine power when both brake and accelerator pedals are pressed at the same time under certain conditions, helping to bring the vehicle to a stop.
Star Safety SystemTM
Toyota is the first full-line manufacturer to make the features of the Star Safety SystemTM standard on all vehicles.
SMART Teams
To react quickly to customers firsthand, our rapid response SMART Teams will conduct an on-site analysis.
Safety Research Center
Toyota is launching a new, advanced safety research center that will collaborate with leading organizations on projects aimed at reducing the number of traffic fatalities and injuries on America’s roads.
IIHS Top Safety Picks
Toyota has five vehicles that received the 2011 IIHS Top Safety Pick Award. [2]
$1,000,000/hr.
At Toyota, we're currently investing one million dollars an hour to enhance the safety and technology of our vehicles.
