The Toyota Visual Identity System (VIS) is a comprehensive tool to guide communications of both the Toyota brand and its products in a unified and consistent manner. Here you’ll find information and guidance on the various design elements that make up our visual identity.

Red Toyota vehicle on light background

Building recognition through consistency

By consistently presenting the Toyota brand and its products, we facilitate recognition of and loyalty to our brand in the marketplace. And the higher the recognition and esteem, the more likely that customers will choose our products and services.
Sample layouts on different-sized screens

Latest Updates

Asset ID
23. March 2021
Updated All Logo & End Tag Asset IDs
Logo
23. March 2021
Updated Logos & Additional Incorrect Usage Examples
Dynamic Branding
23. March 2021
Updated End Tags & Audio Guidelines
Dynamic Branding
12. March 2020
Added Dynamic Supers
Signage
08. August 2019
Added Signage Section
End Tag
08. August 2019
Updated Full Guidelines
Sub-brand
02. May 2019
Added Sub-brand section
Introduction
02. May 2019
Updated Highlights section
End Tag
04. April 2019
Added End Tag section
Co-branding
01. Nov 2018
Added Co-branding section
Asset ID
03. Oct 2018
Added Corolla Hatchback logos
Asset ID
03. Oct 2018
Added 1-Color logos for Toyota Brand and LGP
Logo
03. Oct 2018
Added 1-Color logo section
Layout
03. Oct 2018
Updated logo sizes, margin, and logo placement

Highlights

  • Red vertical brand logo with black text

    Logo

    At the heart of Toyota’s Visual Identity System is our suite of logos. Now positioned within a staging platform, it will increase visibility and help unify our brand and products.

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  • Toyota Type in white text over dark background

    Typography

    Typography provides a strong, unifying element to convey a consistent brand voice across all communications. Toyota Type, custom-designed for high legibility and mobile devices, is a distinctive and modern sans serif that is approachable, human, highly technical and conscientiously engineered.

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  • Toyota branding examples in various layouts

    Layout

    The layout framework unifies the elements of the Visual Identity System, ensuring that everything will be readable and unmistakably Toyota with anchoring brand cues.

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