The Toyota Visual Identity System (VIS) is a comprehensive tool to guide communications of both the Toyota brand and its products in a unified and consistent manner. Here you’ll find information and guidance on the various design elements that make up our visual identity.
At the heart of Toyota’s Visual Identity System is our suite of logos. Now positioned within a staging platform, it will increase visibility and help unify our brand and products.
Typography provides a strong, unifying element to convey a consistent brand voice across all communications. Toyota Type, custom-designed for high legibility and mobile devices, is a distinctive and modern sans serif that is approachable, human, highly technical and conscientiously engineered.
The layout framework unifies the elements of the Visual Identity System, ensuring that everything will be readable and unmistakably Toyota with anchoring brand cues.