Color is a powerful means of recognition, helping establish a clear identity and distinction for Toyota and our products. At the heart of our brand is Toyota Red. Red is the color of energy. It is highly visible and conveys the Toyota spirit of excitement.
CMYK 00 100 90 00
RGB 235 10 30
RGB 255 255 255
CMYK 00 00 00 100
RGB 00 00 00
CMYK 00 00 00 80
RGB 88 89 91
White space allows for information to breathe and often promotes greater visibility and impact.
Black is generally used only for typography, but may be used in other select and appropriate situations.
Gray may be used as a secondary color in headline and body text when sufficient contrast can be maintained for legibility.