Toyota Brand End Tag
Using with supers or logos
URLs, hashtags and legal text
The end tag is placed on the last shot of the spot. There should be no cuts during the cross-dissolve transitioning to the logo.
Any action relevant to the story should conclude before the logo animation begins. Non-essential action can continue through the cross-dissolve.
The last shot in the spot should be art directed with the end logo in mind, as it will cross-dissolve to the end tag. For example, consider darkening the shot for better contrast with the logo and flares. Wider shots are preferred. In particular, end shot compositions should avoid close-ups on faces, perfectly centered subjects (even a slightly off-center subject will mitigate competition with the logo), large Toyota logos within the environment, or too much red. The goal is for the end tag transition to feel smooth and natural.
The final frames will resolve on a soft gray background with a small shadow beneath to create more warmth and a sense of space. Minimum frame-count requirements are outlined for each end tag application.