Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, safety and quality wherever your adventures take you.
Brand visual tool kit
Staging Platform Logo
The Staging Platform Logo is the preferred option for advertising and marketing communications applications. The Staging Platform Logo is the new and modern interpretation of the Toyota Legacy Logo and allows the brand and symbol to be anchored and impactful. The Staging Platform Logo should always be locked up with either “Toyota,” “Let’s Go Places,” a “vehicle name” or approved “sub-brands” as artwork.
The Toyota Legacy Logo is only to be used as an alternative when the surrounding area is limited or space is unconventional and doesn’t allow the staged logo to reach optimal visual impact.
The Corporate Logo is only for use by Toyota Corporate and not for use in any marketing communications.