Back The Toyota Visual Identity System (VIS) preserves the enduring spirit of the brand while inspiring people to live life to the fullest, whatever their adventures may be. Whether navigating the familiar or driving into the
unknown, Let’s Go Places.
Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, safety and quality wherever your adventures take you.
Toyota Brand
Brand pillars
Our brand pillars describe who we are. They express our beliefs and inspire our behaviors. Our brand pillars are innovative, exciting and inspiring. These pillars help shape the products and the marketing materials that
we all create within the new VIS.
Brand Elements
Brand visual tool kit
The Toyota Visual Identity System currently comprises six core elements that help unify and communicate our brands with consistency and clarity. They include our logos, the Let’s Go Places tagline, the Toyota
typography, photography styles, color palette and design layouts. Together they help convey the Toyota visual brand identity.
Examples
Highlights
There are three Toyota logos in the marketplace today: the Staging Platform Logo, the Legacy Logo and the Corporate Logo. Below are descriptions and appropriate usage of each.
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Staging Platform Logo
The Staging Platform Logo is the preferred option for advertising and marketing communications applications. The Staging Platform Logo is the new and modern interpretation of the Toyota Legacy Logo and allows the brand and symbol to be anchored and impactful. The Staging Platform Logo should always be locked up with either “Toyota,” “Let’s Go Places,” a “vehicle name” or approved “sub-brands” as artwork.
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Legacy Logo
The Toyota Legacy Logo is only to be used as an alternative when the surrounding area is limited or space is unconventional and doesn’t allow the staged logo to reach optimal visual impact.
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Corporate Logo
The Corporate Logo is only for use by Toyota Corporate and not for use in any marketing communications.
