1. Unit of measurement
For consistency across all applications, the layout unit of measurement, “X,” is used. Based on the logo size, “X” is derived by dividing the staging platform into a 4x4 grid. The “X”
measurement will be used in reference to various size and spacing layout requirements in the following sections.
2. Logo sizes
Below are the minimum logo sizes recommended for each type of media. The sizes represent the height of the staging platform. Because the logo size will determine layout proportions, including margin settings and positioning
of key elements, it is important to use the appropriate size. This will help ensure that our brand look and feel is maintained across various types of media.
3. Margin
In addition to a defined logo size, each media application uses a defined margin space minimum of 2X within the live area, which is also the minimum clear space required around the logo. The margin should be positioned
within the specified live area to ensure that critical elements do not get cut out. Extra margin allowance may also be added so that the logo and additional elements are not lost.
Margin size is measured in units of “X".
4. Logo placement
There are two preferred logo placement options: flush left and center. Below are guidelines for logo placement for various media applications.
5. Typography alignment
Align headline or body copy either flush left or centered with the logo, but never flush right. Disclaimer copy can be flush left, centered or flush right at the bottom of the communication. The URL should live flush left
at the bottom of the communication. Below are guidelines for the various media applications.
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