Layout Principles

1. Unit of measurement

2. Logo sizes

Minimum Logo Sizes
Print
9 mm
OOH
720 mm
Digital
24 px
Print
9 mm
Digital
30 px

3. Margin

4. Logo placement

5. Typography alignment

Print

Example of center-aligned vehicle logo and center-aligned, sentence-case headline.
Example of center-aligned vehicle logo and center-aligned, sentence-case headline with grid.
Example of center-aligned vehicle logo and center-aligned, upper-case headline in situ.
Example of flush-left, top-aligned logo with body copy, left-aligned on right side of advertisement.
Example of center-aligned logo, center-aligned headline and center-aligned copy on right side of advertisement. URL is flush left, bottom of advertisement.

Billboard

Example of flush-left, top-aligned logo with floating headline on right side. Disclaimer flush right.
Example of flush-left, top-aligned logo with floating headline on right side. Disclaimer flush right with grid.
Example of flush-left, top-aligned logo with sentence-case headline on right side. Flush-left disclaimer.
Example of flush-left, bottom-aligned logo. Uppercase headline. Disclaimer flush right.
Example of flush-left, bottom-aligned logo. Center-aligned, sentence-case headline.

Digital

Example of flush-left, center-aligned headline and flush-right disclaimer.
Example of center-aligned logo, center-aligned headline, center-aligned body copy and center-aligned disclaimer.
Example of flush-left logo, left-aligned copy and flush-right disclaimer.
Example of flush-left logo, center-aligned headline and flush-right disclaimer.
Example of full-bleed image; flush-left logo; center-aligned, uppercase headline; and flush-right disclaimer.
Example of full-bleed, flush-left, top-aligned logo. Headline and CTA center aligned on right side.
Example of all center-aligned elements.

White Band

White information band placement