All logos have been scaled for greater optimization and impact for use in net-new material.

Primary Logos

Staging platform

The staging platform is how we refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored and impactful. The staging platform should only be locked up with Toyota, Let's Go Places, vehicle name or sub-brand name as artwork, as provided on AdPlanner.
Toyota staging platform, red box with white Toyota emblem inside

Four types of logos:

The Toyota brand logos, the Let's Go Places logos, and our various vehicle and sub-brand logos. Each is comprised of three elements: typography, the Toyota emblem and the staging platform. These elements not only simplify and unify our brand, but also help increase recognition of our products.
Brand logo, Let's Go Places logo, vehicle logo

Toyota

Toyota brand logo

The Toyota logo is used when the Toyota master brand is being promoted, acting as a sponsor or when multiple Toyota vehicles or sub-brands are being marketed in the same communication. It is also used when using Let's Go Places, Vehicles or Sub-brands as headlines. It should never be used in addition to any of the other staging platform logos in the same application.
Toyota vehicle outdoor ad in city setting

Let's Go Places

Used as a logo

The Let’s Go Places logo is used when communicating the essence of the Toyota brand and its products. There are three configurations of the Let's Go Places logo: horizontal stacked, horizontal and vertical. Use the arrangement most appropriate to the format of the communication and the design layout.
Vertical Let's Go Places logo in layout with three vehicles

Vehicles

Vehicle logos

Vehicle logos are used when marketing a specific Toyota vehicleand are to be used in all print, digital and OOH communications. Always use the logo art provided and never alter or manually typeset the vehicle name.

While vehicle-specific badges are displayed on dealer-available vehicles—each having its own specific style—these marketplace badges should never be used in marketing communications. Rather, the following vehicle logos should be used.
Horizontal vehicle logo in layout with vehicle and headline

Configurations

Clear space

Minimum clear space around the logo ensures visibility and clarity. The Toyota, Let’s Go Places, vehicle or sub-brand logos should be kept clear of other logos and design elements. To measure clear space, the layout unit of measurement, "X," is used. "X" is derived from dividing the staging platform square into a 4x4 grid; each grid unit is equivalent to 1X. The minimum clear space required around the logo is 2X, both horizontally and vertically.

Minimum size

The minimum acceptable size refers to the height of the staging platform. The horizontal minimum size is 9 mm high in print; 24 pixels high in digital; and 720 mm high in OOH. Do not use the vertical logo for OOH.
Print
9 mm
Digital
24 px
OOH
720 mm
Print
9 mm
Digital
30 px

Color Variations

Full-color logos

There are two full-color options for use across all approved logo configurations.

The full-color primary logos should be used on a white or light background, the logo foundation should be red with a white emblem and black typography. The full-color secondary logos should be used on a mid-value or dark photographic background, the logo foundation should be red with the emblem and typography in white.
Layout with horizontal brand logo using white type on dark background

Single-color logos

Use the preferred single-color staged logo when full-color production is unavailable, or when a co-branding partnership dictates the use of a single-color logo.

The Toyota legacy logo is only to be used for special use cases.

Single-color options

The preferred single-color options are black or Toyota Red on a white background, or a reversed white logo on a black or Toyota Red background. While the preferred background colors are white, black or Toyota Red, alternative-color backgrounds may be used when a co-branding partner controls the background color. In such an instance, ensure that legibility and impact are optimized. The Toyota logos should not be produced over a pattern or color gradation that undermines legibility.
One color vertical brand logos in white, black, and Toyota Red
Toyota branding in print layout
Flags with horizontal brand logos in white and Toyota red

Incorrect Usage

Incorrect Full-Color logo use

For both building brand awareness and protecting the trademark of our brand, it's important to retain consistent and correct use of all our logos. In general, do not alter any of the logos in any way. The following examples illustrate possible misuses and simple rules to follow. These examples apply across our entire suite of logos.
Red X over brand logo locked up with tagline
Don’t alter the logo in any way
Red X over stacked Let's Go Places artwork without staging platform
Don’t create a unique logo
Red X over vehicle logo with Toyota wordmark added
Don’t use multiple staging platform logos within a layout
Red X over brand logo locked up with tagline
Don’t lock up with the tagline.
Red X over vehicle logo with Toyota wordmark added
Don’t lockup vehicle logo with Toyota or descriptor.
Red X over any brand logo with improper color use for staging platform
Don’t alter the logo color.
Red X over stretched or distorted logo
Don’t stretch or distort the logo.
Red X over any brand logo filled in by an image instead of red, black or white
Don’t fill the logo with an image.
Red X over any brand logo with drop shadow
Don’t add a drop shadow to the logo.
Red X over any brand logo with altered typography
Don’t change or alter logo typography.
Red X over text block containing any brand logo
Don’t use the logo within text.
Red X over any brand logo with altered staging platform
Don’t alter the staging platform.
Red X over improperly altered logo
Don’t re-create or alter the logo artwork.
Red X over vehicle badge
Don’t use vehicle badges in place of the vehicle logo in brand communications.
Red X over Let's Go Places next to Toyota emblem
Don’t lock up with the corporate logo.
Red X over Let's Go Places logo with improper font
Don’t change or alter the typography style.
Red X over Let's Go Places logo with improper font
Don’t lockup vehicle badges with the staging platform.
Red X over vehicle logo with Let's Go Places added
Don’t add Let’s Go Places to a vehicle or consumer brand logo.
Red X over body text with horizontal stacked Let's Go Places logo at end
Don’t use the graphic signature with body text instead of typesetting Let’s Go Places in Semibold italic.
Red X over billboard with Let's Go Places logo, Let's Go Places headline, and brand logo
Don’t use the Let’s Go Places graphic signature in combination with the Let’s Go Places headline or the consumer brand or vehicle logo.
Red X over body text with Let's Go Places in different color and type size
Don’t change the type size or the color of Let’s Go Places when used in body text.
Red X over 3D legacy logo
Don’t use the 3-D corporate logo in brand communications.

Incorrect single-color logo use

The following examples illustrate possible misuses for single-color logos. Always use a single-color Toyota logo in black, white or Toyota Red; always use a white, black or Toyota Red background unless a co-branding partner controls the background color. In this case, use only a black or white Toyota logo on the alternative-color background.

These examples apply to both the staged and legacy logos.
Red X over one color logo in improper color
Don't alter the color of the single-color logo.
Red X over one color brand logo where the Toyota emblem is transparent over imagery
Don't use a single-color logo in full-color production.
Red X over one color brand logo on insufficiently contrasted color background
Always ensure significant contrast between the staging playform logo and background.
Red X over any brand logo with emblem filled in with different color
Don't fill in the emblem with a different color. Leave the emblem transparent to reflect the solid alternative background color.
Red X over one color brand logo where the Toyota emblem is transparent on a patterned background
Don't use a single-color logo on a pattern or color gradation unless co-branding partner controls the background; then make the emblem a solid color.