All logos have been scaled for greater optimization and impact for use in net-new material.

The staging platform is how we refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored and impactful. The staging platform should only be locked up with Toyota, Let's Go Places, vehicle name or sub-brand name as artwork, as provided on AdPlanner.

The Toyota brand logos, the Let's Go Places logos, and our various vehicle and sub-brand logos. Each is comprised of three elements: typography, the Toyota emblem and the staging platform. These elements not only simplify and unify our brand, but also help increase recognition of our products.

The Toyota logo is used when the Toyota master brand is being promoted, acting as a sponsor or when multiple Toyota vehicles or sub-brands are being marketed in the same communication. It is also used when using Let's Go Places, Vehicles or Sub-brands as headlines. It should never be used in addition to any of the other staging platform logos in the same application.

The Let’s Go Places logo is used when communicating the essence of the Toyota brand and its products. There are three configurations of the Let's Go Places logo: horizontal stacked, horizontal and vertical. Use the arrangement most appropriate to the format of the communication and the design layout.

Vehicle logos are used when marketing a specific Toyota vehicleand are to be used in all print, digital and OOH communications. Always use the logo art provided and never alter or manually typeset the vehicle name.

While vehicle-specific badges are displayed on dealer-available vehicles—each having its own specific style—these marketplace badges should never be used in marketing communications. Rather, the following vehicle logos should be used.

Minimum clear space around the logo ensures visibility and clarity. The Toyota, Let’s Go Places, vehicle or sub-brand logos should be kept clear of other logos and design elements. To measure clear space, the layout unit of measurement, "X," is used. "X" is derived from dividing the staging platform square into a 4x4 grid; each grid unit is equivalent to 1X. The minimum clear space required around the logo is 2X, both horizontally and vertically.

The minimum acceptable size refers to the height of the staging platform. The horizontal minimum size is 9 mm high in print; 24 pixels high in digital; and 720 mm high in OOH. Do not use the vertical logo for OOH.

There are two full-color options for use across all approved logo configurations.

The full-color primary logos should be used on a white or light background, the logo foundation should be red with a white emblem and black typography. The full-color secondary logos should be used on a mid-value or dark photographic background, the logo foundation should be red with the emblem and typography in white.

Use the preferred single-color staged logo when full-color production is unavailable, or when a co-branding partnership dictates the use of a single-color logo.

The Toyota legacy logo is only to be used for special use cases.

The preferred single-color options are black or Toyota Red on a white background, or a reversed white logo on a black or Toyota Red background. While the preferred background colors are white, black or Toyota Red, alternative-color backgrounds may be used when a co-branding partner controls the background color. In such an instance, ensure that legibility and impact are optimized. The Toyota logos should not be produced over a pattern or color gradation that undermines legibility.