Mood photography is intended to evoke an emotional affinity toward the featured vehicle. Capture the desired brand essence and visceral experience through the use of a compelling environment and use of texture and lighting.

One or multiple vehicles may be used and should not include people in order to provide a singular focus on the product.

Using dramatic perspectives can enhance a product’s attributes. This can include arresting angles, close-ups, or wide-angle views of both the vehicle and the surrounding environment. While the product may be photographed at any angle, showcasing the driver’s side is preferred.

This avenue celebrates the places and adventures a Toyota vehicle can take you, enabling viewers to experience a highly meaningful Let’s Go Places lifestyle.

Including people in lifestyle photography is recommended, but not required, as long as the product experience is conveyed. People should be photographed in a candid, uncontrived manner. One or multiple vehicles may be used and props may be included.

Select a location that helps to convey the experience and lifestyle desired by the targeted audience in a way that appears authentic and not staged. Showcasing the driver’s side is preferred, but an angle that best conveys the unique vehicle qualities may be used.

Portrait photography allows for emphasis and singular focus, showcasing the vehicle as the star on a background free of competing elements. Portrait style will most likely be produced in a studio and digitally refined to add realistic shadowing and depth.

This style of photography should not include people in order to provide a singular focus on the product.

To provide a singular focus on the product, the vehicle should be photographed against a clean, light gray background. While showcasing the driver’s side is preferred, you may photograph the angle that best conveys the unique attributes of the vehicle.

These angles were used for illustrative purposes only. Please utilize specific preferred angles for your vehicle shoots.

For use across all styles of photography, accenting elements within the image by using the same color of the vehicle is an option to draw attention to the product’s characteristics. This may be achieved using accents, such as a piece of clothing, a prop, an element in the setting, or color texture and hues in the surrounding environment. Care should be taken, so as not to appear overly color-themed.

Below are examples that express effective use of color accents in photography.