A Toyota sub-brand is a product, service or program that ensures brand equity in the marketplace beyond the Toyota master brand and its vehicles. Toyota Certified Used Vehicles, ToyotaCare, Service Center, Express Maintenance and Certified Collision Centers are all prime sub-brand examples.

Short-term initiatives and general communications are not considered as sub-brands and, therefore, should not use a sub-brand logo configuration.

There are three sub-brand logo configurations: single-, double- and triple-line. These versions are provided to accommodate a range of shorter to longer sub-brand names. For vertical logos, the type size is always consistent across single-, double- and triple-line configurations. For horizontal logos, the type size changes to appear consistent in the space, so as not to overpower the Toyota symbol for longer names with two- and three-line configurations. Use the logo configuration that maximizes legibility within the space constraints of the material you are creating.