Use our tagline Let's Go Places with intention and integrity. Follow the guidelines below for correct usage whether applied as a headline, a logo or as the concluding statement in body text.

When used as a headline, Let's Go Places artwork should be used. It may be aligned flush left or centered, but never flush right in a layout. Let's Go Places may be used stacked as two or three lines, in which case it should be typeset in title case and Semibold italic and should not include a period. To avoid redundancy, do not use in combination with the Let's Go Places logo; the tagline, however, may be repeated when used at the end of body text, as described in the following section.

There are three configurations of the Let's Go Places logo: horizontal stacked, horizontal and vertical. Use the arrangement most appropriate to the format of the communication and the design layout. Go to the logo section for more direction.

When the body text epitomizes the spirit of LGP, Let’s Go Places should be typeset at the end of body text in title case and Semibold italic. It should be the same type size and color as the body copy, be separated by one space after the last sentence and should include a period. If the copy does not capture the essence of LGP, do not use it as the end of the body text.

Both for building brand awareness and trademark protection, it’s crucial to implement the consistent and correct usage of Let’s Go Places. Use our tagline with intention and integrity. In general, do not alter it in any way or use it incorrectly. The examples below illustrate possible misuses, but they are not exhaustive in possibilities.