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Toyota Reignites ‘Start Your Impossible’ Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone
Paris 2024

Toyota Reignites ‘Start Your Impossible’ Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone

April 17, 2024

TOYOTA CITY, Japan (April 17, 2024)—Today, Toyota Motor Corporation (Toyota) launches the next chapter of the "Start Your Impossible" global marketing campaign, igniting excitement for the Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota’s belief that no journey is taken alone.

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Team Toyota Athletes

Oksana Masters

Oksana
Masters

Biathlon, Cross-Country Skiing (sitting), Cycling
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