Four Touring shown in Blizzard Pearl with available Appearance Package and accessory cargo cross bars. Prototype shown with options.

2018 PRIUS

Surprisingly versatile.

$23,475
starting msrp
as shown $32,115
54/50 est. mpg
 
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Hypersonic Red
Prices and colors may vary by model.
Prius Models (7)
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Prius One
$23,475 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with full wheel covers
  • Bi-LED projector low- and high-beam headlights with auto-off feature
  • Integrated backup camera
  • Smart Key System on driver’s door with Push Button Start
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Prius Two
$24,685 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. alloy wheels with two-tone wheel covers
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Prius Two Eco
$25,165 starting
  • 58/53 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Bi-LED projector low- and high-beam headlights with auto on/off feature
  • 4.2-in. color dual Multi-Information Display (MID)
  • Cruise control
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Prius Three
$26,735 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers
  • Smart Key System on three doors with Push Button Start and remote illuminated entry
  • Entune Premium Audio with Integrated Navigation and Entune® App Suite
  • Qi-compatible wireless smartphone charging
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as shown $28,510
Prius Three Touring
$28,115 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 17-in. 5-spoke alloy wheels
  • SofTex®-trimmed seats with contrast stitching
  • Integrated fog lights with LED accent lights
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Prius Four
$29,685 starting
  • 54/50 est. mpg
  • Entune Premium Audio with Integrated Navigation and Entune® App Suite —with 11.6-in. HD multimedia display
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • SofTex®-trimmed heated front seats
  • Available color Head-Up Display (HUD)
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as shown $30,960
Prius Four Touring
$30,565 starting
  • 54/50 est. mpg
  • Available Entune Premium JBL® Audio, Integrated Navigation and Entune® App Suite —with 11.6-in. HD multimedia display
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA)
  • Available Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • Rain-sensing variable intermittent windshield wipers

Prius Highlights

Toyota Safety Sense (TSS) Standard
Every 2018 Prius model is equipped Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
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Four Touring interior shown in Moonstone SofTex® trim with available Premium Convenience Package. Prototype shown with options.
Interior
Ultra-modern seat design, including front seats with deep bolsters, and an impressive available 11.6-in. multimedia display make the interior of Prius both smart and fun.
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Four Touring shown in Blue Crush Metallic with available Premium Convenience Package. Prototype shown with options.
Performance
A double-wishbone style multi-link rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.
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Four Touring interior shown in Black SofTex® trim with available Premium Convenience Package. Prototype shown with options.
Technology
Standard on Prius Four and Four Touring is an impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most.
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