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2019 PRIUS

Be in your element.

$23,770
starting msrp
as shown $27,820
54/50 est. mpg
 
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Electric Storm Blue
Prices and colors may vary by model.
Prius Models (6)
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L Eco
$23,770 starting
  • 58/53 est. mpg
  • 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires
  • Two rear USB 2.1A ports
  • Toyota Safety Sense P (TSS-P) standard
  • Integrated backup camera
  • Smart Key System on driver's door with Push Button Start
  • 24-hour Roadside Assistance for three years and unlimited miles
  • Up to 27.4 cu. ft. of cargo space
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LE
$24,980 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • Up to 24.6 cu. ft. of cargo space
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XLE
$27,820 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver's seat with power lumbar support and 4-way adjustable front passenger seat
  • Qi-compatible wireless smartphone charging with charge indicator light
  • Rain-sensing variable intermittent windshield wipers
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Smart Key System on three doors with Push Button Start, and remote illuminated entry
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Limited
$32,200 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Adaptive Front-Lighting System (AFS) with auto-leveling headlights
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • Entune Premium JBL® Audio with Integrated Navigation and Entune® App Suite —with 11.6-in. high-resolution touch-screen
  • Safety Connect®
  • Color Head-Up Display (HUD)
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LE AWD-e
$26,380 starting
  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights
  • Up to 24.6 cu. ft. of cargo space
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XLE AWD-e
$28,820 starting
  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed heated front seats with 6-way adjustable driver's seat

Prius Highlights

Limited shown in Blizzard Pearl. [extra_cost_color] XLE AWD-e [awd_e] shown in Electric Storm Blue with available accessory cargo cross bars. [cross_bars] Options shown.
  • Extra-cost color.
  • Prius AWD-e system operates at speeds up to 43 mph.
  • Removable cross bars not recommended for luggage.
Versatility
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, cargo cross bars are available to share the load. And with its available AWD-e, you can more easily seek out hidden gems—like that quiet surf spot or bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.
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Toyota Safety Sense (TSS) Standard
Every Prius model is equipped with Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
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Interior Technology
Limited shown in Black SofTex®-trimmed [softex] interior with available Premium Convenience Package. Options shown.
  • SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
Interior Technology
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.
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Limited shown in Blizzard Pearl. [extra_cost_color] Options shown.
  • Extra-cost color.
Stylish Exterior
From city streets to mountain highways, navigate all roads with style and confidence. The aerodynamic profile of Prius not only conveys a dramatic look, but also serves to enhance fuel efficiency. Each feature on Prius is purposefully designed to encourage you to embrace more of life’s moments with fewer compromises.
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  • Lane Departure Alert is designed to read visible lane markers under certain conditions, and provide visual and audible alerts when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
  • Based on manufacturer estimates, MY and CY 2015 sales.
  • Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area.
  • MSRP excludes the Delivery, Processing, and Handling Fee of $930 for Cars (Yaris LB, Yaris Sedan, 86, Corolla, Corolla HB, Camry, Camry HV, Prius LB, Prius c, Prius Prime, Mirai, Avalon, Avalon HV, GR Supra), $1,095 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,495 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
  • The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner's Manual for additional limitations and details.
  • 2018 EPA-estimated mileage. Actual mileage will vary.
  • 2018 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
  • Automatic High Beams operate at speeds above 25 mph. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner's Manual for additional limitations and details.
  • Full-Speed Range Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner's Manual for additional limitations and details.
  • 2018 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.
  • Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.
  • The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details.