XLE AWD-e shown in Electric Storm Blue with available accessory cargo cross bars. Options shown.
  • Prius AWD-e system operates at speeds up to 43 mph.
  • Do not overload your vehicle. See Owner's Manual for weight limits and restrictions.

2019 PRIUS

Be in your element.
$23,770
starting msrp
as shown $27,820
54/50 est. mpg
 
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Electric Storm Blue
Prices and colors may vary by model.

Prius Models (6)

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Prius Highlights

Limited shown in Blizzard Pearl. [extra_cost_color] XLE AWD-e [awd_e] shown in Electric Storm Blue with available accessory cargo cross bars. [cross_bars] Options shown.
  • Extra-cost color.
  • Prius AWD-e system operates at speeds up to 43 mph.
  • Do not overload your vehicle. See Owner's Manual for weight limits and restrictions.
Versatility
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, accessory cargo cross bars are available to share the load. With the highest mpg of any vehicle equipped with AWD, Prius encourages you to seek out hidden gems—like that quiet surf spot or that bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.
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Toyota Safety Sense (TSS) Standard
Every Prius model is equipped with Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
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Interior Technology
Limited shown in Black SofTex®-trimmed [softex] interior with available Premium Convenience Package. Options shown.
  • SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
Interior Technology
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.
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Limited shown in Blizzard Pearl. [extra_cost_color] Options shown.
  • Extra-cost color.
Stylish Exterior
From city streets to mountain highways, navigate all roads with style and confidence. The aerodynamic profile of Prius not only conveys a dramatic look, but also serves to enhance fuel efficiency. Each feature on Prius is purposefully designed to encourage you to embrace more of life’s moments with fewer compromises.
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