XLE AWD-e shown in Electric Storm Blue with available accessory cargo cross bars. Options shown.
  • Prius AWD-e system operates at speeds up to 43 mph.
  • Do not overload your vehicle. See Owner's Manual for weight limits and restrictions.

2019 PRIUS

Be in your element.
$23,770
starting msrp
as shown $27,820
54/50 est. mpg
 
threesixty-image
Swipe to Rotate
Electric Storm Blue
Prices and colors may vary by model.
Prius Models (6)
View Details
 side-facing image
 straight-forward image
 
L Eco
$23,770 starting
  • 58/53 est. mpg
  • 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires
  • Two rear USB 2.1A ports
  • Toyota Safety Sense P (TSS-P) standard
  • Integrated backup camera
  • Smart Key System on driver's door with Push Button Start
  • 24-hour Roadside Assistance for three years and unlimited miles
  • Up to 27.4 cu. ft. of cargo space
 side-facing image
 straight-forward image
 
LE
$24,980 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • Up to 24.6 cu. ft. of cargo space
 side-facing image
 straight-forward image
 
XLE
$27,820 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver's seat with power lumbar support and 4-way adjustable front passenger seat
  • Qi-compatible wireless smartphone charging with charge indicator light
  • Rain-sensing variable intermittent windshield wipers
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Smart Key System on three doors with Push Button Start and remote illuminated entry
 side-facing image
 straight-forward image
 
Limited
$32,200 starting
  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Adaptive Front-Lighting System (AFS) with auto-leveling headlights
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • Entune Premium JBL® Audio with Integrated Navigation and Entune® App Suite —with 11.6-in. high-resolution touch-screen
  • Safety Connect®
  • Color Head-Up Display (HUD)
 side-facing image
 straight-forward image
 
LE AWD-e
$26,380 starting
  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights
  • Up to 24.6 cu. ft. of cargo space
 side-facing image
 straight-forward image
 
XLE AWD-e
$28,820 starting
  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed heated front seats with 6-way adjustable driver's seat
COMPARE MODELS

Prius Highlights

Limited shown in Blizzard Pearl. [extra_cost_color] XLE AWD-e [awd_e] shown in Electric Storm Blue with available accessory cargo cross bars. [cross_bars] Options shown.
  • Extra-cost color.
  • Prius AWD-e system operates at speeds up to 43 mph.
  • No sobrecargues tu vehículo. Consulta el Manual del Propietario sobre límites y restricciones de peso.
Versatility
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn't enough to hold all your gear, accessory cargo cross bars are available to share the load. With the highest mpg of any vehicle equipped with AWD, Prius encourages you to seek out hidden gems—like that quiet surf spot or that bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.
LEARN MORE
Toyota Safety Sense (TSS) Standard
Every Prius model is equipped with Toyota Safety Sense P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
LEARN MORE
Interior Technology
Limited shown in Black SofTex®-trimmed [softex] interior with available Premium Convenience Package. Options shown.
  • SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
Interior Technology
With all the tech built into Prius, you’re not lost—you're exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune Premium JBL® Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.
LEARN MORE
Limited shown in Blizzard Pearl. [extra_cost_color] Options shown.
  • Extra-cost color.
Stylish Exterior
From city streets to mountain highways, navigate all roads with style and confidence. The aerodynamic profile of Prius not only conveys a dramatic look, but also serves to enhance fuel efficiency. Each feature on Prius is purposefully designed to encourage you to embrace more of life’s moments with fewer compromises.
LEARN MORE