Features

Using an integrated camera and laser or radar to help detect other vehicles in front of you, the Pre-Collision System (PCS) can prompt you to take action using audio and visual alerts if it determines a frontal collision is likely. If you notice the potential collision and apply the brakes, PCS may apply additional force using Brake Assist (BA). If you don’t brake in time, PCS may automatically apply the brakes for you, helping to minimize the likelihood of a frontal collision or reduce its severity.

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Under certain circumstances, Lane Departure Alert (LDA) is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. When you hear and see the alert, after carefully checking the road around you, you should safely direct your vehicle back to the center of your lane.

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Automatic High Beams (AHB) are a safety system designed to help you see more clearly at night—without blinding other drivers. Designed to activate at speeds above 25 mph, AHB rely on an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly to provide the appropriate amount of light. By using high beams more frequently, the system may allow earlier detection of pedestrians and obstacles.

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Get behind the wheel and get away with a fresh look. Prius c’s smart tech and versatility will help you make your escape, while the expressive details and wide array of eye-popping colors are the perfect way to amp up any adventure.

Stand out with all-new 15-in. 8-spoke machined alloy wheels with dark-gray-painted accents. Details like this ensure you’ll always roll up in style.

Four passenger doors and a large rear liftgate help you and your friends get in and get going with ease. Load up for a road trip, a big move or even a long hike with your best friend. Prius c makes it easy for you to explore new places and bring everyone and everything along for the ride.

No problem fitting your gear, your crew, and your dog in the car. Prius c has plenty of room, thanks to the available 60/40 split fold-down rear seats. Not just 17.1 cu. ft. of cargo volume, but also a variety of ways to configure it. Now you can pack even more fun into every journey.

Prius c is the perfect road trip partner thanks to its available Entune^™ Premium Audio with Integrated Navigation and App Suite, comfy seats wrapped in an eye-catching available two-tone interior fabric, and an available moonroof to let the outside in.

Get in and out of the tightest spots on your next getaway. Prius c has your back with its standard integrated backup camera. Shift into Reverse and the large display automatically shows what the camera detects behind Prius c, helping you avoid objects that might otherwise be out of view.

It’s easy to unlock all the fun with the available Smart Key fob in your pocket or purse. Simply grasp either the driver’s or front passenger’s door handle of your Prius c to unlock it. Plus, you can start the engine with the push of a button and start your next journey with ease.

Chilly mornings are no excuse for missing out. Give your Prius c an added touch of comfort with available SofTex^®-trimmed seating with heated front seats. Plus, you’ll enjoy a frost-free view with available heated power outside mirrors.

Always stay in the know when you’re on the go. The Multi-Information Display (MID) shows the important data needed to help maximize your efficiency – including cruising range, fuel economy, and EV driving distance. It’s time to get more value and fun from every trip.

Enjoy more savings so you can create more memories. Thanks to its EPA-estimated 43 mpg highway and 48 mpg in the city, Prius c delivers a more efficient drive. Now you can pull over for more photo ops and fewer gas stops.

Take charge and pick your perfect drive mode. Prius c’s EV Mode enables electric driving for up to one-half mile. ECO Mode limits the operation of the climate control and adjusts throttle input to help maximize fuel economy and give you more moments from each mile.

Rated as a Super Ultra Low Emission Vehicle (SULEV), Prius c produces fewer smog-forming emissions than an average gasoline-powered new vehicle.

Learn how to optimize your efficiency. The energy monitor screen displays how the hybrid system works in real time. It shows you how Prius c always employs the most efficient source of power.

Once you know how much you may be saving, you may know how much more you can spend on that commemorative truck-stop coffee mug from your next adventure.

Prius c’s ECO Score display rates how efficiently you’re driving in three different categories – starting, cruising and stopping – to help boost fuel economy and improve your technique behind the wheel.

Prius c comes standard with nine airbags, including a driver and front passenger Advanced Airbag System. In the event of certain collisions, a sensor designed to monitor the severity of the impact makes adjustments for the appropriate airbag deployment.

Every Prius c comes with Toyota’s Star Safety System^™, an advanced suite of six safety features offered standard on every new Toyota. The system includes Vehicle Stability Control (VSC), Traction Control, Anti-lock Brake System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA) and Smart Stop Technology^® (SST).

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius c for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

LATCH (Lower Anchors and Tethers for Children) provides an added measure of safety for the smaller members of your family. LATCH includes lower anchors and tethers on the outboard second-row seats and a tether anchor on the middle seat of the second and third rows.

There’s a lot of energy released in an impact. Prius c is equipped with energy-absorbing crumple zones that help dissipate that energy away from the passenger compartment.

Bring your music along for the ride with available Entune^™ Premium Audio with Integrated Navigation and App Suite. Equipped with the tech you know, this smart multimedia system helps you locate your car, enjoy live radio stations with iHeartRadio, and Yelp^® the perfect restaurant. And with real-time traffic info, getting to the fun is easier than ever.

Standard Bluetooth^® wireless technology keeps you connected to your friends and favorite playlists, so you never have to miss a call, or your favorite road trip mix. It’s just one more way Prius c helps you stay in touch with your world.

Put an end to the power struggle. Charge your favorite device and sync your music to Prius c’s audio system with the standard USB port. There’s also an auxiliary audio jack that supports a wide range of music players, so your favorite playlist is never out of reach.

Reach the most faraway places and fit into the tightest spaces. Thanks to its eco-size footprint, Prius c makes it easy and fun to get out and discover more than ever.

Prius c’s sealed Nickel-Metal Hydride (Ni-MH) battery fits perfectly in the space beneath the rear seats. It helps lower the center of gravity to improve handling and maximize interior space. Now you can get the most from every mile.

Enjoy every trip with a smooth ride. Prius c is remarkably peaceful inside, keeping outside noises outside. Such a quiet, relaxing cabin will make you and your friends feel right at home, no matter how far away the road takes you.