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The All-New Prius Prime

Let's imagine the new possible.

Prius Prime is our most advanced hybrid yet.

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2017 Prius Prime
The hybrid you can charge.
$27,100
starting msrp [msrp]
as shown $33,100 [msrp]
54/133
est. mpg [epa_2017_prime_combined]/MPGe [epa_2017_prime_mpge]
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Magnetic Gray Metallic
Prius Prime Models (3)
STARTING MSRP [msrp]
27,100
Prototype shown with options. Production model may vary.
Better

It’s Prime time. Efficiency has no limits.

The all-new Prius Prime is the most efficient car in its class, [prime_most_efficient_short] with an EPA-estimated 133 MPGe. [epa_2017_prime_mpge] What makes it so superior? Every last detail has been optimized to make it both advanced and efficient. Its cutting-edge, lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximizing—and redefining—efficiency.
640
Miles EPA-Estimated Total Driving Range [prime_2017_range_rating]
133
EPA-Estimated MPGe [epa_2017_prime_mpge]
54
EPA-Estimated Combined mpg [epa_2017_prime_mpg]
Up to
4,500
Federal Tax Credit [prime_incentives]
What does this mean?
The federal tax credit is based on vehicle battery capacity. This amount reflects Prius Prime’s maximum available federal tax credit, based on Prime's battery capacity. [prime_incentives]
See Form Here
Prototype shown with options. Production model may vary.

FURTHER

Commuting + everyday use

Get more from each and every drive.
EPA-estimated 25 miles [prime_2017_ev_range] of EV Mode [prime_hybrid_caution] driving range.

Extended drives + longer trips

Explore more of the open road. EPA-estimated 640 miles [prime_2017_range_rating] of total driving range.

More miles.
More moments.

Advanced materials, an innovative design, and simple and convenient charging come together to help you accomplish more. The option to choose drive modes helps you select the perfect drive. Additionally, Prime has an available intelligent drive coach [predictive_efficient_drive] feature that learns your routes to help elevate your efficiency even further.

LEARN MORE
HOME
WORK
640
MILES EPA-ESTIMATED TOTAL DRIVING RANGE [prime_2017_range_rating]
WEEKEND
Prototype shown with options. Production model may vary.

SHARPER

Prototype shown with options. Production model may vary.
Take charge with
smart tech.
The available 11.6-in. HD multimedia display is as big as your imagination, with an intuitive feel. Comfort and convenience are a priority inside Prius Prime, with seats that help support you in almost any adventure. It’s a welcoming space that invites more possibilities.
LEARN MORE
11.6
INCH DISPLAY
133
EST. MPGe [epa_2017_prime_mpge]

SMARTER

EV or hybrid? Or both.
Choose between EV Mode [prime_hybrid_caution] and hybrid power, and go ever farther.
640
Miles EPA-Estimated Total Driving Range [prime_2017_range_rating]
Up To
25
Miles EPA-Estimated EV Mode Range [prime_2017_ev_range]
133
EPA-Estimated MPGe [epa_2017_prime_mpge]
What is MPGe?
This helps compare the mileage of driving in EV Mode [prime_hybrid_caution] to the commonly used mpg figure for gas vehicles. The Environmental Protection Agency (EPA) uses the mpg equivalent (MPGe) figure to convert the measurement of power used by plug-­in hybrid vehicles, electric vehicles and others not powered by liquid fuels into something that resembles the more familiar mpg rating. So, Prius Prime boasts an EPA-­estimated 133 MPGe [epa_2017_prime_mpge] when driving in EV Mode [prime_hybrid_caution] — an outstanding figure for plug-­in hybrid vehicles. For more information on MPGe and range, please see fueleconomy.gov.
Up to
$4,500
FEDERAL
TAX INCENTIVES [prime_incentives]
Greater
Imagine the Benefits

How far do you drive to work each day? If you give us your one-way commute mileage, we’ll crunch the numbers and estimate the annual savings and benefits you may see by commuting with Prius Prime.

Based on EPA estimates. Comparisons are made against 2017 EPA-estimated average midsize competitive set, for gas (26.31 mpg) and hybrid (43.92 mpg). [prime_tco_doesource]  [prime_calculations]

Based on your location

Set Location

Visit <a href="http://fueleconomy.gov">fueleconomy.gov</a> for more information.
Easier
Harness Prime’s Full Potential

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

With Prime, more choices lead to more possibilities. Tell us what type of plug you have, and we’ll tell you how fast you can charge your Prime.

Less Than

5:30

HOURS

MINUTES

Type of Plug

Convenient charging—fast, easy, anytime Charging your Prime is easy and efficient. Enter your address or Zip Code to see available charging in your area—including free stations.
Please enter a valid zip code or address.
Prius Prime What's the Buzz
Prius Prime vs The Competition
Prius Prime vs. the Competition
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  • 需持續在相容的智慧手機上訂用Safety Connect® Suite應用程式
  • Qi 無線充電系統可能無法與所有手機、MP3/WMA播放器和類似產品相容。使用無線充電系統時,在充電進行時,請勿將金屬物置於無線充電器和行動裝置之間,否則可能導致金屬物加熱和引起燒灼。
  • Drivers are responsible for their own safe driving. Depending on driving conditions, the system(s) may not work as intended. See Owner's Manual for limitations and details.
  • Based on 2017 Prius Prime EPA-estimated combined 133 MPGe in EV Mode. Actual mileage will vary for many reasons including driving conditions and how your driver and maintain/charge your vehicle. Battery capacity will decrease with time and use. For more information on MPGe, please see fueleconomy.gov.
  • 根據2017年Prius Prime環保署評估在EV純電模式下的綜合油耗133 MPGe。實際哩程因諸多原因而不同,包括駕駛情況、駕駛習慣以及車輛維護保養/充電。電池容量隨時間和使用而減少。有關油耗MPGe詳細資料,請查看fueleconomy.gov
  • 駕駛人需為自己的駕駛安全負責。視駕駛情況,安全系統可能無法發揮預期功效,有關限制和細節請參閱車主手冊
  • Based on fueleconomy.gov non-luxury Plug-in Hybrids, when fully charged, using gas and electricity. Actual mileage will vary.
  • Based on 2017 Prius Prime EPA-estimated combined 133 MPGe, and non-luxury plug-in hybrid segment from www.fueleconomy.gov. Actual mileage will vary.
  • The Intelligent Park Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.
  • 2017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.
  • 2017 Prius Prime環保署評估充飽電和加滿油的續航哩程。駕駛情況除外.。 實際哩程可能有差異
  • Qi wireless charging may not be compatible with all mobile phones. MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.
  • 2017 Prius Prime EPA-estimated range rating when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.
  • 智能停車輔助系統需駕駛人煞車控制。請隨時查看車輛周圍並使用後視鏡確保無障礙物
  • 2017 Prius Prime EPA-estimated range rating when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.
  • Requires active subscription to Safety Connect® App Suite to compatible smartphone.