Rumors of the Supra’s return have been circulated for years. Recent hints, have alluded to the return of Toyota’s famed sports car, but the NASCAR announcement confirmed the speculation.
“When you talk Toyota and cool cars, the Supra is the first thing that comes to mind for many auto enthusiasts,” said Ed Laukes, group vice president of Toyota Division Marketing. “The Supra’s return in production form is huge news, but now we’re also going to see this iconic sports car return to American motorsport. From a marketing perspective, it’s important to have a race car that evokes the dynamism and character of its showroom counterpart. We’re confident we’ve accomplished that with Supra, and we hope racing fans the world over will proudly cheer its success on track.”
Using a familiar playbook that has led to race wins and championships, Toyota and TRD, U.S.A. (Toyota Racing Development), the manufacturer’s race engineering arm, worked hand-in-hand with Calty Design Research, Inc. to develop a Supra race car for NASCAR competition. Calty, Toyota’s U.S. design studio, and TRD worked to match the styling and emotion of the Supra and build a race version that fits within NASCAR’s competition template.