Alise
Willoughby

Embracing the Journey

Explore Alise’s story below.

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Sport

Cycling - BMX

Born

January 17, 1991

Hometown

St. Cloud, MN

Olympic Games

2012, 2016, 2020

Vehicle

RAV4 Hybrid

Alise’s Olympic Journey

At age six, Alise joined the then-mostly male-dominated sport of cycling without much promise of a long-term career. Today, Alise has already competed in two Olympic Games and now has eyes on a third.

I never imagined I’d be here today doing what I’m doing when I first went to that track with my family in 1997, but it’s amazing what can happen if you don’t set limits and choose to persevere.
Road to Tokyo

After BMX was introduced at the Olympic Games Beijing 2008, Alise moved from snowy St. Cloud, Minnesota, to San Diego, California, and started training full time for the Olympic Games London 2012. It was there that she’d start her success on the world stage. Although she’s overcome six major injuries, Alise’s biggest setbacks have been emotional. At 22, she lost her mother to cancer. And right after the Olympic Games Rio 2016, her husband—a fellow BMX Olympian—suffered a life-altering accident that left him paralyzed from the waist down. Through it all, Alise came out on the other side even stronger, and she hopes her story can help others embrace their journey. 

ALISE'S RAV4

Thrilling power.

“I’m a first-time hybrid owner, and I couldn’t believe how much punch it had for being a little hybrid SUV!”

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2019 vehicle loaned to athlete

Electrifying good looks.

“I love the two-tone colorway and panoramic sunroof aesthetics. And it fits multiple bikes and my husband’s wheelchair comfortably.” 

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2019 vehicle loaned to athlete

RAV4 Hybrid Stats

37.5

40

219

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RAV4 Hybrid’s standard Electronic On-Demand All-Wheel Drive (AWD) provides all-weather capability and confident on-road driving dynamics. Add an ample 219 combined net horsepower with an EPA-estimated 40 mpg combined rating, and you can always take the scenic route.

2021 XSE Hybrid shown in Blizzard Pearl with Midnight Black Metallic Roof