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Dear Reader:

Across Toyota, we’ve pledged to create a net positive impact on society and the planet by 2050. By net positive, we mean going beyond just eliminating our negative impact, to helping create widespread, meaningful change.

To help us do that, we have Toyota’s Environmental Challenge 2050, which commits us to building a resilient, shared future. Challenge 2050 has six goals:

  • Reducing CO2 emissions from new vehicles,
  • Eliminating CO2 emissions in our supply chain,
  • Eliminating CO2 emissions from our operations,
  • Protecting water resources,
  • Supporting a recycling-based society, and
  • Operating in harmony with nature

You can read more about Challenge 2050 and some of our successes toward reaching our goals in the 2017 Environmental Report.

But we know we can’t do this alone. We must partner with suppliers, dealers, local communities, nonprofit organizations and others and share our know-how. We’ve started this process through partnerships with various organizations, such as Yellowstone National Park. Our partnerships are diverse, addressing a range of environmental issues with a variety of stakeholders, spanning an individual school district in rural Indiana to entire communities in the Galápagos Islands.

Still more needs to be done to solve the major environmental issues facing the global community – climate change, water scarcity, resource depletion and habitat loss, to name a few.

We won’t see progress on this massive scale overnight. Our environmental activities are about small, steady steps forward. They’re about sharing our expertise to help others and maximize positive outcomes. And most of all, they’re about doing.

At Toyota, our 136,000 direct employees, contingent workers and supplier employees in North America are committed to doing our part. Together, we are ready to make great things happen. So, join us as we take steps toward creating a more sustainable future.

Jim Lentz Jim Lentz Signature

Jim Lentz
Chief Executive Officer
Toyota Motor North America, Inc.