Mothers of Invention - Aiding Disaster Relief
Caitria and Morgan O’Neill’s hometown, Monson, Mass., was completely unprepared when an EF3 tornado hit in 2011, the sisters say. When the storm passed, the O’Neills found staggering damage – burning transformers, flipped cars, homes torn apart – and a new sense of purpose. They joined forces to launch Recovers.org, which Caitria describes as “a community platform for disaster preparedness and disaster recovery.” The website coordinates urgent needs, available aid and other data. Recovers.org also serves as a tool to facilitate donations.
Since its inception in 2012, Toyota has cultivated the Toyota Mothers of Invention program by not only awarding more than $1 million to these women-led companies with Driving Solutions grants, but also facilitating networking opportunities, building relevant connections, and providing access to intellectual capital to help their organizations go places. These women, who are leading the charge to work on issues like homelessness, education, food, water, energy, and more, come from all over the world, and are using innovation to create lasting and sustainable impact.
To learn more about Toyota’s Mothers of Invention, please click here.