Toyota Partners With The Olympic and Paralympic Games To Spread Mobility Globally
November 29, 2017
For Toyota, mobility is about more than cars and trucks; it’s about overcoming challenges and turning dreams into reality. Toyota views mobility as the foundation on which to build a society that grants everyone access to the same opportunities.
These ideals, as well as a respect for people and a focus on continuous improvement, are held not only by Toyota, but also the International Olympic Committee (IOC) and International Paralympic Committee (IPC). The Olympic and Paralympic Games bring the world together in celebration of the highest realizations of human athletic potential. This shared philosophy is a key reason Toyota decided to sponsor the Olympic and Paralympic Games through 2024.
Innovation, passion and a commitment to challenging the constraints of impossibility are longstanding tenets of Toyota. That was true when it produced some of the best looms in the world before it began making cars, and it’s still true today, with vehicles like Prius shifting the green car paradigm and technological advancements like those found in Mirai paving the path to an ever-better future.