As the best-selling automotive brand among diverse communities, with a number one share of market among African-Americans, Asian-Americans and Hispanics, we work to support the needs and concerns of our consumers. Toyota recognizes the importance of communicating with consumers in authentic, meaningful and culturally relevant ways. Since 1987, we have partnered with ethnic minority owned advertising agencies to support our marketing efforts to all consumers.

The company and our leadership partner with several community groups including the National Council of La Raza, Hispanic Scholarship Fund, NAACP, Congressional Black Caucus Foundation, Catalyst, National Council for Research on Women, Asian Society, Japanese American Museum, Trevor Project, Out and Equal and others.