Someday in the future, we imagine the perfect eco-car. We are investing today to advance the vehicles of tomorrow.

Hybrid technology is the foundation of Toyota’s approach to minimizing the environmental impacts of gasoline-powered vehicles. Knowledge gained from hybrid development and deployment is helping Toyota accelerate the introduction of future powertrains that can utilize a wide variety of energy sources and fuels, including hydrogen, biofuel, natural gas and electricity. To learn more about Toyota’s hybrid technology click here.

Toyota’s first hybrid – the Prius – accounts for half of all hybrids on the road in North America. The Prius began as an exploration of future technologies, but has evolved into a growing family of vehicles to suit various consumer needs. There is now a hybrid for everyone, including the 2012 Prius v, one of Fueleconomy.gov's Top 10 EPA-Rated Fuel Sippers and Canada’s most fuel-efficient station wagon – making it 11 straight years that a Prius vehicle has won an ecoENERGY Award from Natural Resources Canada.

The Prius Family captured 52 percent of the U.S. hybrid market in the first half of 2012. Over 1.2 million Prius Family vehicles have been sold in the U.S. and 2.9 million worldwide (as of June 30, 2012).

WHAT THIS MEANS FOR THE ENVIRONMENT:

• Sales of Toyota and Lexus hybrids globally since 1997 have resulted in a 26 million ton reduction in CO2 emissions when compared with what would have been emitted by gasoline-powered vehicles of similar size and driving performance, when identically driven and maintained.
  
  
• The Prius Plug-in Hybrid has an estimated driving range of 540 miles on a single charge and a single tank.