The discussion will cover a range of literacy and education topics important in the Latino community and will feature Rhonda Childress, English as a second language (ESL) specialist with NCFL (@NCFLiteracy). Toyota will participate using its new handle, @ToyotaLatino, launched at the start of Hispanic Heritage Month (Sept. 15 to Oct. 15) as a broader tool to engage the community and share information.
Education is a key focus of Toyota’s philanthropy work and a top priority for LATISM and NCFL. The three organizations have partnered in the past to foster online conversation, including an April Twitter party around mentoring, and an August Twitter party on science, technology, engineering and mathematics (STEM).
Since 1991, Toyota has supported the work of the National Center for Family Literacy and committed more than $36 million to establish literacy programs that pair parents and their children in the classroom to increase basic language and literacy skills. More than one million families across more than 250 U.S. literacy sites have benefited since the partnership began. Additionally, Toyota established the “Teacher of the Year” award to recognize literacy educators and their efforts.
“Supporting education and literacy in our diverse communities is part of the core values at Toyota,” said Julie Hamp, chief communications officer, Toyota Motor North America, Inc. “We are proud to join with LATISM and the National Center for Family Literacy to foster a conversation that builds on research and respects unique cultural viewpoints – all with the goal of supporting kids and families.”
Toyota also is partnering with LATISM for several other events this fall, including exclusive automotive sponsorship of the flagship LATISM 2012 Conference held Oct. 25-27, 2012 in Houston, expected to host approximately 1,000 community leaders, social media and technology influencers, educators, government officials and others. Education is one of four specialty conference tracks, during which Toyota and is partners will participate on panels.
“A great number of our members are passionate about schools, literacy and smart ideas to share with both their online and local communities,” said Ana Roca Castro, founder and chairwoman of LATISM. “We appreciate Toyota’s sponsorship and the participation of the National Center for Family Literacy to spur the discussion and encourage us all to examine issues that impact our children and the future of this country.”
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