Dear Reader:

At Toyota, we believe sustainable mobility goes well beyond cars. We are embracing emerging technologies to develop new products and services that offer people more ways to move – safely, responsibly and in harmony with the environment.

These beliefs are embedded in the Toyota Environmental Challenge 2050, a set of six goals that direct us to eliminate negative environmental impacts and help create a net positive impact on society and the planet by 2050. The six goals are:

  • Reduce CO2 emissions from new vehicles by 90 percent from 2010 levels,
  • Eliminate CO2 emissions in our supply chain,
  • Eliminate CO2 emissions from our operations,
  • Protect water resources,
  • Support a recycling-based society, and
  • Operate in harmony with nature.

To reach these goals will take hard work, dedication and creativity. But, we can’t achieve change on this scale alone. We need to work together. We must partner with suppliers, dealers, communities, nonprofit organizations and others and share expertise and experience with each other.

Challenge 2050 is the strongest commitment to sustainable development this company has ever made. But, challenges always bring out our best. In this report, you’ll read about examples of our team members finding big and small ways to reduce energy and water consumption. They’re finding new ways to recycle materials and eliminate waste. They’re enhancing habitats on our sites and sharing nature with families and surrounding communities. They are also supporting communities through volunteerism, grants and educating the next generation about the importance of respecting our planet.

Our team members and our partners are working together toward a more resilient and sustainable future. I’m proud of the work we’re doing and I’m happy to share our story with you.

Jim Lentz Jim Lentz Signature

Jim Lentz
Chief Executive Officer
Toyota Motor North America, Inc.