Dear Reader

For Toyota, having a positive impact on society is more than just a corporate goal, it’s part of our culture. Whether we’re improving our company-wide sustainability or developing new products and services to improve mobility for all, Toyota is always looking to “Start Your Impossible”, a personal challenge from company President Akio Toyoda.

It’s one reason we remain committed to the Toyota Environmental Challenge 2050, a set of six goals designed to build a foundation for a healthier, more sustainable future. The goals are:

  1. Reduce CO2 emissions from new vehicles by 90 percent from 2010 levels
  2. Eliminate CO2 emissions in our supply chain and at our dealers
  3. Eliminate CO2 emissions from our operations
  4. Protect water resources
  5. Support a recycling-based society
  6. Operate in harmony with nature.

These goals won’t be easy to achieve, which is precisely what makes them worthwhile. Toyota can’t do it alone, which is why we engage with our local communities, our dealers and suppliers as well as numerous nonprofit organizations. It’s a team effort that’s beneficial to all involved.

Our latest North American Environmental Report not only sums up our progress as a company, such as having the most popular fuel cell electric vehicle on the road in the Mirai, it also highlights individual team members who have contributed to our continued success. They are an inspiring example of how small changes can produce big results. Whether it’s finding new ways to reduce the amount of chemicals we use at our plants or donating time to worthy causes in their hometowns, Toyota team members exemplify our corporate desire to improve the world around us.

I’m proud of our progress so far, but there’s more to be done. Toyota is confident that we’re on the right track, and with continued commitment from our team members, dealers and communities, we’ll make great strides towards a cleaner, more sustainable environment in the future.

Jim Lentz

Jim Lentz
Chief Executive Officer
Toyota Motor North America, Inc.