safety-hero

Let's Go Places, Safely

For us, the journey towards a safe road never ends. This belief, along with our collaborative research efforts, drives us to create advancements and innovations in safety that have helped (and continue to help) prevent crashes and protect people.

Safety Fast Facts

Here are just a few ways we're helping keep roads safe

We've shared our world-class THUMS1 safety software & data with

30 organizations

Over $1 million

spent every hour on Research & Development2

~1.5 million drivers

have participated in our teen driving safety initiatives

Toyota Safety Sense™

The Standard for Safety

Innovative Safety Features
,

Active Safety Technologies

Collisions that result in serious injury are often caused by the delay in a driver’s recognition of the situation and their ability to react accordingly. We’ve developed Active Safety Technologies to help make our drivers aware of the hazards of the road and bring them one step closer to avoiding crashes altogether.

Toyota Safety SenseTM is packed with active safety features and is designed to help protect you and your passengers.

Find out more about Toyota Safety SenseTM

Watch videos describing Toyota safety technologies

Safety Research
,

Let's move towards a safe world

When opposing forces connect, it’s a collision. But when forces work together, that’s collaboration. Knowing that when good ideas are shared, great things happen, we created the Collaborative Safety Research Center (CSRC).

Based in Ann Arbor, Michigan, the CSRC is a consortium of some of the brightest minds in a range of fields working together. So far we’ve announced over 30 projects, in partnership with some of the leading research institutions in North America, to think bigger and better about automotive safety.

Our results are shared with automotive professionals, the national academic community, government regulators, nonprofits and researchers in our industry and beyond. We want the research, models and tools developed between our engineers and partners to benefit everyone on the road.

Learn More About CSRC

Safety Education

Overview

The most important safety feature of any car is the one located behind the wheel: the driver. That's why we created our Go Safely initiative — a variety of safety education programs that help develop better drivers of all ages.

The first year after a teen gets their license will be one of the most dangerous of their life. So we developed extensive programs to educate teen drivers and their parents. We’ve also worked with organizations like the AARP to create specially designed programs for adults. After all, we believe that a well-educated driver is a safe driver.

Children

When research showed that three out of every four child car seats were being installed incorrectly, we had to respond. Partnering with experts at Cincinnati Children’s Hospital Medical Center, we helped create Buckle Up for Life, a program that educated the entire family on critical behaviors—like always buckling up, and how to install a car seat the right way.

This program has produced real results—in one city alone, proper use of child car seats by program participants nearly tripled. Even better, the program has now expanded to cities all across the U.S. That’s a lot of families riding more safely.

Visit Buckle Up for Life

Teens

It’s a fact that a teenager’s first year of driving will be one of the most dangerous years of their life.

And it’s also a fact that teens get most of their driving habits, good and bad, from their parents. Which is why we created TeenDrive365TM. With a collection of resources, online tools, safe driving tips, the Mutual Driving Agreement and special teen driver events across the country, it’s our goal to help you achieve yours: guiding your teen through that first critical year behind the wheel, as well as a lifetime of safe driving.

Visit TeenDrive365

Adults

Helping to make the roads we all share safe for drivers of all ages. It’s why we’re proud sponsors of AARP’s Driver Safety Program, the nation’s first and largest driver safety course designed specifically for drivers age 50 and over.

Every year, thousands of mature drivers participate in the program both online and in classrooms in all 50 states to keep their driving skills sharp and up-to-date and usually are rewarded with a reduced rate on their insurance. And that’s a good thing. Because the better we all drive, the more safe we all are.

Visit AARP Driver Safety Program

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Everybody

Advancements in safety research are too important not to share. Along with continually searching for ways to make safe vehicles, we look to apply our safety insights for the benefit of everyone. And a big part of this commitment is our Collaborative Safety Research Center (CSRC). It’s a state-of-the-art facility that makes our knowledge and our technology readily available to researchers from major universities and safety institutes—and even other companies in the automotive industry. One current focus at CSRC is to find ways we can help make cars safe for people at each stage of life—from infants, to teens, to mature drivers. Creating safe cars is a good thing. Creating a safe society, even better.

Visit Collaborative Safety Research Center

  1. Let’s get smart about safe driving
  2. Buckle Up for Life: helping families
  3. Let’s help new drivers become safe drivers
  4. Helping mature drivers stay sharp
  5. Sharing our knowledge to advance safety for all

Overview

The most important safety feature of any car is the one located behind the wheel: the driver. That's why we created our Go Safely initiative — a variety of safety education programs that help develop better drivers of all ages.

The first year after a teen gets their license will be one of the most dangerous of their life. So we developed extensive programs to educate teen drivers and their parents. We’ve also worked with organizations like the AARP to create specially designed programs for adults. After all, we believe that a well-educated driver is a safe driver.

Children

When research showed that three out of every four child car seats were being installed incorrectly, we had to respond. Partnering with experts at Cincinnati Children’s Hospital Medical Center, we helped create Buckle Up for Life, a program that educated the entire family on critical behaviors—like always buckling up, and how to install a car seat the right way.

This program has produced real results—in one city alone, proper use of child car seats by program participants nearly tripled. Even better, the program has now expanded to cities all across the U.S. That’s a lot of families riding more safely.

Visit Buckle Up for Life

Teens

It’s a fact that a teenager’s first year of driving will be one of the most dangerous years of their life.

And it’s also a fact that teens get most of their driving habits, good and bad, from their parents. Which is why we created TeenDrive365TM. With a collection of resources, online tools, safe driving tips, the Mutual Driving Agreement and special teen driver events across the country, it’s our goal to help you achieve yours: guiding your teen through that first critical year behind the wheel, as well as a lifetime of safe driving.

Visit TeenDrive365

Adults

Helping to make the roads we all share safe for drivers of all ages. It’s why we’re proud sponsors of AARP’s Driver Safety Program, the nation’s first and largest driver safety course designed specifically for drivers age 50 and over.

Every year, thousands of mature drivers participate in the program both online and in classrooms in all 50 states to keep their driving skills sharp and up-to-date and usually are rewarded with a reduced rate on their insurance. And that’s a good thing. Because the better we all drive, the more safe we all are.

Visit AARP Driver Safety Program

,,

Everybody

Advancements in safety research are too important not to share. Along with continually searching for ways to make safe vehicles, we look to apply our safety insights for the benefit of everyone. And a big part of this commitment is our Collaborative Safety Research Center (CSRC). It’s a state-of-the-art facility that makes our knowledge and our technology readily available to researchers from major universities and safety institutes—and even other companies in the automotive industry. One current focus at CSRC is to find ways we can help make cars safe for people at each stage of life—from infants, to teens, to mature drivers. Creating safe cars is a good thing. Creating a safe society, even better.

Visit Collaborative Safety Research Center