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Let's Go Places, Safely

Why were 9 Toyota vehicles named “Top Safety Picks” by the Insurance Institute for Highway Safety in 2017? Because we design them with the knowledge that safety is more than features—it's the lives of the people who drive our cars.

For us, the journey towards a safe road never ends. This belief, along with our collaborative research efforts, drives us to create advancements and innovations in safety that have helped (and continue to help) prevent crashes and protect people.

Safety Fast Facts

Here are just a few ways we're helping keep roads safe

We've shared our world-class THUMS1 safety software & data with
30 organizations
Over $1 million
spent every hour on Research & Development2
~1.5 million drivers
have participated in our teen driving safety initiatives
Toyota Safety Sense™
Standard equipment on many new Toyota models
Download PDF
We've shared our world-class THUMS1 safety software & data with
30 organizations
Over $1 million
 spent every hour on Research & Development2
~1.5 million drivers">
~1.5 million drivers
 have participated in our teen driving safety initiatives
Toyota Safety Sense™
 Standard equipment on many new Toyota models
  • Innovative Safety Features
  • Safety Research
  • Safety Education
  • Star Safety™
  • Safety Partnerships

Safety

  • Innovative Safety Features
  • Safety Research
  • Safety Education
  • Star Safety™
  • Safety Partnerships
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Innovative Safety Features

  • Crash protection comes from crash prevention

    Overview

    Collisions that result in serious injury are often caused by the delay in a driver’s recognition of the situation and their ability to react accordingly. We’ve developed Active Safety Technologies to help make our drivers aware of the hazards of the road, and bring them one step closer to avoiding crashes altogether.

    View All Active Safety Technologies
  • Helping to keep you in control

    Vehicle Stability Control

    Vehicle Stability Control (VSC)3 helps prevent wheel-slip and loss of traction by reducing engine power and applying brake force to wheels that need it. The system reads data from a steering wheel sensor and the ABS wheel-speed sensors to determine if the vehicle is following the driver’s steering inputs. If the vehicle is deviating from the direction in which the driver is steering, VSC is designed to reduce engine power and pulse the left- or right-side brakes to help correct the situation.

  • Safety technology designed to help predict, prepare and protect

    Pre-Collision Technology

    No one wants to get into a collision. But if they do happen, we want to help reduce damage and injury. Which is one of the reasons why we developed our Pre-Collision System4 that uses radar technology to not only warn you when the system determines there is a high probability that a frontal collision will occur, but will, under certain circumstances, even apply the brakes and automatically retract your seatbelt if the system determines an impact is imminent.

  • Helping to steer you toward safety

    Pedestrian Safety System

    To help keep our roads safe for everyone (not just drivers), we've developed Pedestrian Safety Systems, which are available on many of our vehicles. A Pre-Collision System (PCS) uses automatic steering, in addition to increased pre-collision braking force and automatic braking, to help prevent collisions with pedestrians.

  • We've also got eyes on the road

    Blind Spot Monitoring

    Even with properly adjusted mirrors, you may have difficulty seeing to the side and rear of you in the next lane. That’s why the Blind Spot Monitor (BSM)5 with Rear Cross-Traffic Alert (RCTA)6 are here to help. With radar to scan a vehicle’s blind spots, a small warning signal on the correct side mirror can let you know when another vehicle has come into them.

  • Helping to keep you out of harm's way

    Lane Departure Alert

    With Lane Departure Alert7, if the system determines that you are deviating from your lane, your Toyota vehicle can let you know. When driving over 32 MPH on a road that has visible lane markers, the system uses a specialized camera to recognize visible lane markers and judges when you've drifted away from them. Once you do, your vehicle emits an audible beeping sound and an indicator light flashes on the instrument panel.

Safety Research

Let's move towards a safe world

When opposing forces connect, it’s a collision. But when forces work together, that’s collaboration. Knowing that when good ideas are shared, great things happen, we created the Collaborative Safety Research Center (CSRC).

Based in Ann Arbor, Michigan, the CSRC is a consortium of some of the brightest minds in a range of fields working together. So far we’ve announced over 30 projects, in partnership with some of the leading research institutions in North America, to think bigger and better about automotive safety.

Our results are shared with automotive professionals, the national academic community, government regulators, nonprofits and researchers in our industry and beyond. We want the research, models and tools developed between our engineers and partners to benefit everyone on the road.

Learn More About CSRC

Safety Education

  • Let's get smart about safe driving

    Overview

    The most important safety feature of any car is the one located behind the wheel: the driver. That's why we created our Go Safely initiative — a variety of safety education programs that help develop better drivers of all ages.

    The first year after a teen gets their license will be one of the most dangerous of their life. So we developed extensive programs to educate teen drivers and their parents. We’ve also worked with organizations like the AARP to create specially designed programs for adults. After all, we believe that a well-educated driver is a safe driver.

  • Buckle Up for Life: helping families

    Children

    When research showed that three out of every four child car seats were being installed incorrectly, we had to respond. Partnering with experts at Cincinnati Children’s Hospital Medical Center, we helped create Buckle Up for Life, a program that educated the entire family on critical behaviors—like always buckling up, and how to install a car seat the right way.

    This program has produced real results—in one city alone, proper use of child car seats by program participants nearly tripled. Even better, the program has now expanded to cities all across the U.S. That’s a lot of families riding more safely.

    Visit Buckle Up for Life
  • Let’s help new drivers become safe drivers

    Teens

    It’s a fact that a teenager’s first year of driving will be one of the most dangerous years of their life.

    And it’s also a fact that teens get most of their driving habits, good and bad, from their parents. Which is why we created TeenDrive365TM. With a collection of resources, online tools, safe driving tips, the Mutual Driving Agreement and special teen driver events across the country, it’s our goal to help you achieve yours: guiding your teen through that first critical year behind the wheel, as well as a lifetime of safe driving.

    Visit TeenDrive365
  • Helping mature drivers stay sharp

    Adults

    Helping to make the roads we all share safe for drivers of all ages. It’s why we’re proud sponsors of AARP’s Driver Safety Program, the nation’s first and largest driver safety course designed specifically for drivers age 50 and over.

    Every year, thousands of mature drivers participate in the program both online and in classrooms in all 50 states to keep their driving skills sharp and up-to-date and usually are rewarded with a reduced rate on their insurance. And that’s a good thing. Because the better we all drive, the more safe we all are.

    Visit AARP Driver Safety Program
  • Sharing our knowledge to advance safety for all

    Everybody

    Advancements in safety research are too important not to share. Along with continually searching for ways to make safe vehicles, we look to apply our safety insights for the benefit of everyone. And a big part of this commitment is our Collaborative Safety Research Center (CSRC). It’s a state-of-the-art facility that makes our knowledge and our technology readily available to researchers from major universities and safety institutes—and even other companies in the automotive industry. One current focus at CSRC is to find ways we can help make cars safe for people at each stage of life—from infants, to teens, to mature drivers. Creating safe cars is a good thing. Creating a safe society, even better.

    Visit Collaborate Safety Research Center

Toyota Star™ Safety System

  • Overview

    Overview

    Standard on all Toyota vehicles, with the exception of the Yaris iA, the STAR™ Safety System helps drivers maintain control and avoid collisions in certain conditions. These six systems are designed to enhance driver reaction times and help keep everyone in the vehicle safe and secure.

  • Vehicle Stability Control

    Vehicle Stability Control

    The VSC system helps restrain sideways slippage of the vehicle during a strong understeer tendency or strong oversteer tendency while cornering.

    Enhanced Vehicle Stability Control

    Effects cooperative control with the power steering ECU assembly in order to provide steering assist in accordance with the operating conditions of the vehicle

  • Traction Control

    Traction Control

    The TRAC system helps restrain the slippage of the drive wheels if the driver depresses the accelerator pedal excessively when starting off or accelerating on a slippery surface.

  • Anti-Lock Brakes

    Anti-Lock Brakes

    The ABS helps prevent the wheels from locking when the brakes are applied firmly or when braking on a slippery surface.

  • Electronic Brake Distribution

    Electronic Brake Distribution

    EBD control utilizes the ABS, realizing proper brake force distribution between the front and rear wheels in accordance with the driving conditions. When braking while cornering, it also controls the brake forces of the right and left wheels, helping maintain vehicle behavior.

  • Brake Assist

    Brake Assist

    The primary purpose of brake assist is to provide supplementary brake force to assist a driver who cannot generate a large brake force during emergency braking, thus helping ensure the braking performance of the vehicle.

Safety Partnerships

Whether we're sharing safe driving techniques or working to reduce distracted driving,
our safety partnerships allow us to navigate a safe road ahead. Some of these key organizations include:

Buckle Up for Life
Buckle Up for Life

Buckle Up for Life's partnership with Cincinnati Children's Hospital Medical Center donates child car seats to families and educates them on critical vehicle safety behaviors.

Visit Buckle Up for Life
AARP Driver Safety Program
AARP Driver
Safety Program

Our sponsorship of the AARP Driver Safety Program is the nation's first and largest driver safety course designed specifically for mature drivers.

Visit AARP Driver Safety Program
National Safety Council
National Safety Council

We worked with the National Safety Council to create Toyota Driving Expectations to teach teens and parents defensive driving techniques and help them recognize the consequences of distracted driving.

Visit National Safety Council
SADD
SADD

Students Against Destructive Decisions (SADD) – provide students with the best prevention tools possible to deal with the issues of underage drinking, other drug use, risky and impaired driving, and other destructive decisions.

Visit SADD
Discovery Education
Discovery Education

We teamed up with Discovery Education to create Toyota Teen Driver, a comprehensive program designed to help teens avoid distractions and stay safe behind the wheel. Toyota Teen Driver offers a range of tools designed specifically for the people who can have the greatest impact on a teens driving: educators, parents, and the teens themselves.

Learn More
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