We’re At The Turning Point

We're entering a new era in automotive history. The question isn't if you'll turn… it's when.

Leave your mark

Seeking Drivers to Drive Change

Toyota has dedicated 20 years to the research and development of hydrogen fuel cell technology. We believe that this is the way forward, not only for the auto industry but for all of us. That is why we're searching for the bold few, the trailblazers, who will raise their hand, put down their foot and leave their mark on a turning point in history.

The Toyota FCV

Why Hydrogen?

The need for an alternative to fossil fuel is real. And in time, hydrogen will be our most sustainable option. Not only because hydrogen can be produced from renewables like solar and wind but also because the only emission from the tailpipe is water vapor. So what was once seen as a pipe dream now has more potential than ever.

Hydrogen Fuel Cell

From tank to tailpipe

  • 1

    Start with hydrogen

    Hydrogen atoms enter the fuel cell from the tank in which they are stored.

  • 2

    Add air

    An intake of air enters the fuel cell via the car's ventilation system.

  • 3

    Create electricity

    When hydrogen mixes with the oxygen in air, a chemical reaction takes places and generates electricity.

  • 4

    Go forward

    The electricity powers the electric engine that drives the car forward.

  • 5

    Leave nothing but water

    When hydrogen (H2) mixes with oxygen (O2), all that’s left is water (H2O).

The Big Questions

Progress fueled by skepticism

Over the next year, the debate around hydrogen will intensify. Some are still writing hydrogen fuel off as anything from impractical to unsafe. But as history shows, progress has always been fueled by skepticism. So all questions marks are welcomed.

  • Won’t fueling with hydrogen be expensive?

    Hydrogen fuel pricing is in development but we expect the cost of running an FCV to be similar to that of a gasoline vehicle. And as the infrastructure around Hydrogen is being built out, the price is expected to drop.

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  • Isn’t hydrogen dangerous?

    Objective research shows that hydrogen is:

    • Non-Toxic
    • Lighter than air
    • Less flammable than gasoline

    Toyota's carbon fiber hydrogen tanks have undergone extreme testing to ensure their durability in a crash. And in the event of a major accident, there are multiple safety systems in place to protect the tanks and vehicle overall.

    Close Topic
  • Is there really going to ever be any infrastructure that supports Hydrogen?

    The State of California has earmarked $200 million for as many as 100 new hydrogen stations in the next several years, including 20 new stations by the end of 2015 and an additional 20 new stations in 2016.

    Close Topic

Leave your mark by leaving no mark at all

The first step in paving the hydrogen highway is to get ahead of the curve with news and updates on pricing and the FCV on-sale date.

By signing up you will receive updates, articles, videos and much more, so you can be an integral part of the hydrogen discussion.


Intro FCV Features Toyota FCV Why Hydrogen? How FCV Works FAQ