Set your location


Submit

Prototypes shown with options. Production models may vary.
Prius Family
A family of big ideas.
Find a Prius for you.
This family is all about efficiency and unlimited possibilities. No matter where you want to go, whatever you want to do, and whoever you want to bring along, the Prius Family can help get you there.

Prototype shown with options. Production model will vary.

Prius Prime

Create more possibilities.

Let's put limits in the rearview mirror. The all-new 2017 Prius Prime begins where sacrifice ends. Its sleek style, fun-to-drive nature and excellent efficiency help deliver an exhilarating experience. This is one car that's good for all and good for you. It's time to charge toward the next exciting chapter for hybrids.

FIND OUT MORE

Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Prius

Take everyone by surprise.

Let's shatter all expectations. The all-new 2016 Prius will challenge everything you know about hybrids. Its sleek shape, advanced tech and athletic stance make this icon more fun to drive than ever. It's time to get inside and shake up the status quo, and look good while doing it.

FIND OUT MORE

Prius c Four shown in Electric Lime Metallic with available 16-in. 8-spoke alloy wheels

Prius c

Smart-sized efficiency.

City-friendly and streetwise, Prius c is the most affordable member of the Prius Family. Its compact size makes it extremely maneuverable and a whole lot of fun. Prius c has the highest city mpg estimate of any vehicle in its class.

FIND OUT MORE

Prius v Five shown in Toasted Walnut Pearl with available Advanced Technology Package

Prius v

Family-sized efficiency.

The big brother of the Family. And we mean “big.” 34.3 cu. ft. of cargo room. The ideal combo of fuel efficiency and space, Prius v is perfect for moving a family around.

FIND OUT MORE

Prius Family

Prius

Take everyone by surprise.

$ 24,200 starting msrp
$ 32,100 as shown

Prius Prime

Coming soon

Prius c

Smart-sized efficiency.

$ 19,540 starting msrp
$ 24,495 as shown

Prius v

Family-sized efficiency.

$ 26,675 starting msrp
$ 34,270 as shown