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Prototypes shown with options. Production models may vary.
Prius Family
A family of big ideas.
Find a Prius for you.
This family is all about efficiency and unlimited possibilities. No matter where you want to go, whatever you want to do, and whoever you want to bring along, the Prius Family can help get you there.
Advanced shown in Magnetic Gray Metallic. Prototype shown with options. Production model may vary.

Prius Prime

Imagine the new possible.

More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it both advanced and efficient. The all-new Prius Prime is the most efficient car in its class, with an EPA-estimated 133 MPGe. Prius Prime's cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all play their part in enhancing Prius Prime's performance while maximizing efficiency.

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Four Touring shown in Hypersonic Red with available Premium Convenience Package. Prototype shown with options. Production model may vary.

Prius

Take everyone by surprise.

Let’s shatter all expectations. The 2017 Prius will challenge everything you know about hybrids. Its sleek shape, advanced tech and athletic stance make this icon more fun to drive than ever. It’s time to get inside and shake up the status quo, and look good while doing it.

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Four shown in Blue Streak Metallic with available 16-in. 8-spoke alloy wheels. Prototype shown with options. Production model may vary.

Prius c

Smart-sized efficiency.

City-friendly and streetwise, Prius c is the most affordable member of the Prius Family. Its compact size makes it extremely maneuverable and a whole lot of fun.

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Five shown in Toasted Walnut Pearl with available Advanced Technology Package

Prius v

Family-sized efficiency.

The big brother of the Family. And we mean “big.” 34.3 cu. ft. of cargo room. The ideal combo of fuel efficiency and space, Prius v is perfect for moving a family around.

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Prius Family

Prius

Take everyone by surprise.

$ 24,685 starting msrp
$ 32,115 as shown

Prius Prime

Imagine the new possible.

$ 27,100 starting msrp
$ 28,800 as shown

Prius c

Smart-sized efficiency.

$ 20,150 starting msrp
$ 25,265 as shown

Prius v

Family-sized efficiency.

$ 26,675 starting msrp
$ 34,270 as shown