More Awards
2005 WIRED Rave Awards Winner: Business Leader Shigeyuki Hori, Executive Chief Engineer for Prius, Toyota2005 European Car of the Year
2004 Industrial Design Excellence Award – Gold, sponsored by BusinessWeek
2004 Car and Driver® "10 Best List"
Automobile Magazine's 2004 "Design of the Year"
Transportation Technology and Innovation Winner 2004
International Engine of the Year 2004
edmunds.com Consumers' Choice for Most Significant Vehicle of 2004
Automotive Engineering International's "Best Engineered Vehicle of 2004"
Press HIGHLIGHTS
America's Most Fuel Efficient Car10/31/2007 - America's Most Fuel Efficient Car
"Rise of the Green Machine"
10/31/2007 - How Toyota Is Driving the New Auto Age
Innovation Award in Energy:
10/31/2007 - Takeshi Uchiyamada, Senior Managing Director, Toyota, for developing the Prius Hybrid car [5]






